- DPAA Gets Three New Members
Digital Outsider, Erik Sass - Friday, May 6, 2011
he digital out-of-home market is growing by leaps and bounds, and t ...
- TLC Showcases Royal Wedding On TV, Digital Billboards
MediaDailyNews, David Goetzl - Monday, April 25, 2011
TLC is using the Royal Wedding as its sort of "Shark Week ...
- Meredith And PRN Partner For Lifestyle Video
Digital Outsider, Erik Sass - Friday, April 22, 2011
Meredith Corp.'s video division, Meredith Video Studios, is joining forces with Premi ...
- ABC Sells Ads for 7-Eleven TV
MediaDailyNews, Erik Sass - Wednesday, April 6, 2011
The DO marketplace is continuing to consolidate through new ad sales arrangement ...
- Digital OOH Media Revs Soar 24.5% in 2010
MediaDailyNews, Erik Sass - Tuesday, April 5, 2011
2010 was a blockbuster year for digital out-of-home media, according to offici ...
- Stratacache, SapientNitro Partner for DO, Customer Engagement
MediaDailyNews, Erik Sass - Monday, March 28, 2011
Two companies -- digital OOH firm Stratacache and marketing-services firm SapientNitro ...
- More Moves In Healthcare DO
Digital Outsider, Erik Sass - Friday, March 25, 2011
A number of digital out-of-home networks have sprung up over the la ...
- Rosenfeld To Zoom Research Director
MediaDailyNews, - Wednesday, March 23, 2011
Zoom Media and Marketing named Dan Rosenfeld director of research and insig ...
- EnVu Partners With Mall Owner For Interactive DO
MediaDailyNews, Erik Sass - Tuesday, March 22, 2011
enVu and CBL & Associates announced an exclusive OOH deal to bri ...
- Mobile, Interaction And The Growth Of Digital OOH Media
MediaDailyNews, Alex Romanov - Wednesday, March 9, 2011
DOOH is the entry point into a new interactive world defined ...
- Titan Will Sell Ads for TargetCast Networks
Digital Outsider, Erik Sass - Friday, March 4, 2011
This week brought another strategic partnership in the digital out-of-home advertising aren ...
- Digital Out-of-Home Closing on Traditional by 2013
Research Brief, Jack Loechner - Tuesday, March 1, 2011
According to a new report from Adcentricity, published by Marketing Charts, projectio ...
- Out-of-Home Ad Revenue Topped $6B in 2010
MediaDailyNews, Erik Sass - Thursday, February 24, 2011
Despite continuing economic worries, out-of-home advertising revenues grew 4.1% from about $5. ...
- Seeing Double: Digital Out-of-Home's Two-Digit Outlook
MediaDailyNews, Erik Sass - Wednesday, February 23, 2011
Digital out-of-home advertising had a blockbuster year in 2010, and is ...
- 7-11 Targets The 'Big 4,' Broadcast Nets, That Is
MediaDailyNews, Joe Mandese - Thursday, February 24, 2011
In a deal that its principals say will transform the 7-Eleven convenien ...
- Digital OOH Revs To Hit $4B In '13
MediaDailyNews, Erik Sass - Thursday, February 17, 2011
Digital out-of-home video will enjoy another banner year in 2011, according ...
- Pumped Up: Outcast Merges With Health Club Media
MediaDailyNews, Erik Sass - Monday, February 14, 2011
Today brought news of another big consolidation in the digital out-of-home vid ...
- Volkswagen Goes Skiing With Murdoch
MediaDailyNews, - Tuesday, February 8, 2011
Volkswagen of America has a new media deal with Wall Street Journ ...
- AdSpace Expands DO Net To New Malls
MediaDailyNews, Erik Sass - Tuesday, February 8, 2011
No one told digital out-of-home media companies about the economic downturn, sin ...
- Monster Media Creates 3D OOH Division
MediaDailyNews, Erik Sass - Tuesday, February 1, 2011
Monster Media, which creates highly visible digital out-of-home advertising displays on t ...
- EnVu DO Network Reaches 100 Malls
MediaDailyNews, Erik Sass - Tuesday, January 25, 2011
A new digital out-of-home network from EnVu targeting retail shoppers has be ...
- Global Digital Out-of-Home Revenues Will Double by 2016
Digital Outsider, Erik Sass - Friday, January 21, 2011
Digital out-of-home will be one of the fastest-growing media around the wor ...
- Clear Channel To Expand OOH Programs
MediaDailyNews, Karl Greenberg - Thursday, January 20, 2011
Last year, Clear Channel piloted programs featuring interactive digital displays in b ...
- Interactive Marketing of the Future: Digital Signage and Proximity Marketing
MediaDailyNews, Alex Romanov - Monday, January 17, 2011
What's the solution to rise above the white noise? Proximity marketing, ...
- Access 360 Gains $12 Million To Expand OOH
MediaDailyNews, Erik Sass - Tuesday, January 11, 2011
Digital out-of-home companies are garnering mid-sized investments from venture capital firms. Acce ...
- Say Hello to Screens That Say Hello
Digital Outsider, Erik Sass - Friday, January 7, 2011
New Yorkers who commuted through New York's Penn Station last month m ...