- Captivate Appoints Hagerty CRO
MediaDailyNews, Erik Sass - Wednesday, August 24, 2011
Captivate Network, which operates digital displays in elevators and other locations ...
- Direct Response Meets Digital Out-Of-Home
Around the Net In Media, Phyllis Fine - Tuesday, August 23, 2011
Per-inquiry direct response advertising has come to digital out-of-home, as tech fi ...
- Why Smartphones Make DOOH Better
MoBlog, Rob Gorrie - Tuesday, August 23, 2011
The rapid growth of smartphone adoption in the North American market mea ...
- DOOHgood Helps African Famine Victims
Digital Outsider, Erik Sass - Friday, August 19, 2011
With its proven ability to deliver brief, compelling messages to consumers ...
- Twitter Comes to DOOH
Digital Outsider, Erik Sass - Friday, August 12, 2011
Digital out-of-home and Twitter have a lot in common: they are bo ...
- Report: Digital Signage Up 40% By 2013
Around the Net In Media, Phyllis Fine - Thursday, August 11, 2011
IMS Research forecasts digital signage will grow significantly in the next f ...
- Butt-vertising: Brits' Bikini Bottoms Bolster Betting Site
Around the Net In Media, Phyllis Fine - Thursday, August 11, 2011
Just adding to the press this story has reportedly gotten (though n ...
- Cisco Gets Into DOOH
Digital Outsider, Erik Sass - Friday, August 5, 2011
One of the world's largest tech companies has identified digital out-of-home ...
- 'They're Playing Our Song' -- And Other DOOH Examples
Around the Net In Media, Phyllis Fine - Thursday, August 4, 2011
This story discusses the trend of "emphasizing live content on digital billboards ...
- Amscreen Acquires Digicom Sales Ops
MediaDailyNews, - Tuesday, August 2, 2011
Amscreen, the UK's largest nationwide digital OOH network, acquired the sales a ...
- Digital Ads Booming
Around the Net In Media, Phyllis Fine - Tuesday, August 2, 2011
Nearly 61% of American adults have seen ads on video screens outsi ...
- Digitial OOH Reaches 61% of U.S. Adults Monthly
MediaDailyNews, Erik Sass - Monday, August 1, 2011
If you feel like digital out-of-home video is suddenly everywhere you g ...
- Why Media Planners Made Digital OOH So Popular
MediaDailyNews, Jennifer Bolt - Thursday, July 28, 2011
DOOH is not only achieving scale, but is also delivering advertisers t ...
- NYC To Launch City 24/7 OOH Network
Around the Net In Media, Phyllis Fine - Thursday, July 28, 2011
New York City has approved the launch of City 24/7, a digit ...
- California OKs Digital Bus Ads
Online Media Daily, - Tuesday, July 26, 2011
A bill allowing digital advertising on Santa Monica's Big Blue Buses clear ...
- DO Gets TV Dollars, 44% Shift Spending From TV Budgets
MediaDailyNews, Erik Sass - Monday, July 25, 2011
Media buyers and planners are embracing digital out-of-home video as a w ...
- Groupon Goes Digital OOH On New York Times Screens
Around the Net In Media, Phyllis Fine - Monday, July 25, 2011
The New York Times' out-of-home video network, consisting of 75,000 screens ...
- Intel Intros DO For Fashion Retail
Digital Outsider, Erik Sass - Friday, July 22, 2011
Intel has unveiled a new digital out-of-home product for the retail environmen ...
- Love/Hate At The Grocery Store
Online Media Daily, George Simpson - Friday, July 15, 2011
In South Korea, where apparently people hate to grocery shop because th ...
- SeeSaw Nets, Patch Partner
Online Media Daily, - Tuesday, July 12, 2011
SeeSaw Networks, a digital place-based media company, has partnered with AOL's Pa ...
- Duane Reade's DOOH PLay: Virtual Assistant
Around the Net In Media, Phyllis Fine - Friday, July 8, 2011
Used to be that New York's Duane Reade would be the la ...
- Greening Up: Digital Billboards Now Use Less Energy
Digital Outsider, Erik Sass - Friday, July 8, 2011
Digital billboards are using significantly less energy, on average, than they we ...
- Survey: Strategic Planners To Fund Place-Based From TV, Online
MediaDailyNews, Joe Mandese - Wednesday, July 6, 2011
If the opinions of strategic media planners are a leading indicator ...
- Taco Bell Thinks Outside The Bun, Turns Restaurants Into Media Network
MediaDailyNews, Joe Mandese - Wednesday, June 29, 2011
In what likely is the biggest deal yet since Turner Broadcasting tri ...
- Zoom Adds 3 Fitness Chains, Hundreds of Venues
MediaDailyNews, Erik Sass - Monday, June 20, 2011
Zoom Media and Marketing, which operates a network of digital and stat ...
- Oregon Approves DOOH Billboards
Around the Net In Media, Phyllis Fine - Tuesday, June 14, 2011
"Digital billboards are a hot topic of debate around the U.S.," writ ...
- DO At The Water-Cooler -- Literally
Digital Outsider, Erik Sass - Friday, June 3, 2011
There's no more primal desire than thirst, so there's pretty much ...
- AccentHealth Unveils New DO Networks
MediaDailyNews, Erik Sass - Thursday, May 26, 2011
This week nine new "condition-specific" networks were unveiled from AccentHealth, which deliv ...
- Barnes & Noble Plans College DO Network
Digital Outsider, Erik Sass - Monday, May 23, 2011
Barnes & Noble College Booksellers is joining forces with Scentsa Media Networ ...
- Digital Billboards: Down in Salt Lake, Up in Dallas
Around the Net In Media, - Friday, May 6, 2011
In a measure passed unanimously by the City Council and encouraged ...