Tag results for "digital-out-of-home"
- Pepsi Marks 'Thirsty' Brand Platform With DOOH InstallationsThe digital work, appearing worldwide, mark the brand's new visual identity. ...
- Global Ad, Marketing Spend To Rise 7.7% In 2024PQ Media expects growth in ad and marketing spend due to politic ...
- OOH: Waiting On MRC AccreditationConsumers often view OOH as a service, says OAAA CEO Anna Bage ...
- AI Writes GoDaddy Services For EntrepreneursThe GoDaddy Power Your Future ad and marketing campaign rolled out Mond ...
- Columbia Sportswear Is Over The Moon -- For RealThe company's partnership with Intuitive Machines represents the next frontier for t ...
- How Adore Me Is Using In-Ride Ads To Boost SalesThe underwear company, now owned by Victoria's Secret, says the new approa ...
- Edward Jones Asks 'What Does It Mean To Be Rich'?When someone uses the word "rich," it may mean they feel ri ...
- Las Vegas' Sphere Continues To Be Hot PropertyAB InBev, Adidas, FedEx, Hellman's, Lowe's, Nike, Paramount and Verizon all r ...
- DOOH Video Climbing In Ad SpendAdvertisers are increasing their use of short-form vertical video content from soci ...
- In Pursuit Of 'Moving' Ad Moola, DPAA Launches MOOHAThe new association within the association signals a return to DPAA's out-of-ho ...
- Gisele Goes Jumbo: Hugo Boss Brings 33-Foot Hologram To LifeThe luxury brand is taking a new #BeYourOwnBOSS campaign to new heig ...
- MRC Grants First-Ever Point-Of-Care Ad-Measurement AccreditationThe accreditation to PatientPoint's digital, place-based media network included new, "supplemental" auditi ...
- Nielsen Expands OOH Viewing Measure, Sports TV BenefitNielsen is expanding out-of-home measurement coverage this year to represent 100% ...
- On To The Next Hunk: Idris Elba Stars For Calvin KleinThe fashion brand's new menswear campaign features the British actor's oh-so-cool v ...
- Stephen Fry Narrates Podcast, Part Of Missing People CampaignA novel awareness campaign underscores the pain of those whose loved on ...
- Ad Execs: CTV Budgets Growing, Coming From Linear, Digital, SocialCTV will see weak "performance" metrics, especially when it comes to i ...
- Assembly, Talon, Place Exchange Team On Retail-DOOH PlannerThe new tool connects Assembly's media activation capability to DOOH inventory locat ...
- Clear Channel Outdoor, Terrible Herbst Promote DOOH Ads Across From Super BowlThe new event facility includes a 400' x 20' digital screen acro ...
- Is Vegas Becoming The Media 3.0 Epicenter?It seems Las Vegas wants to become the media center of t ...
- Perion Enters DOOH With $100M Hivestack AcquisitionHivestack will enable cross-channel ad tech player Perion to offer DOOH capabiliti ...
- Viamedia, Perpetual Media Team To Expand DOOH AdsThe deal covers more than 60 DMAs and hopes to create mo ...
- Toyota Partners With Uber, Uber EatsToyota Motor North America is the first U.S. automaker to use t ...
- Sen. Markey Warns Automakers Against Selling Connected Car DataHis letter to CEOs of 14 car companies says that selling consum ...
- From DoubleClick Ad Exchange To Xandr To The Vistar Media BoardMichael Rubenstein, known for creating DoubleClick Ad Exchange and serving as preside ...
- American Express Highlights Love Affair With Small BusinessesThe campaign showcases the enhanced benefits of the recently refreshed U.S. Busine ...
- Clear Channel, Place Exchange Partnership Extends DOOH Support Across EuropeThe partnership offers media buyers access to Clear Channel's DOOH programming ...
- Timex Tells Us To Waste Time"It started with Gen Z and how they pushed back on t ...
- Local U.S. Ad Forecast: +8.6% With Political, +2.2% WithoutDigital media will lose one share point, dropping to 48% of loc ...
- Wearable Billboards? Adobe Debuts Interactive Material With Ad PotentialAdobe unveiled a material that can change color and patterns in re ...
- Billups Acquires OOH Labs, Becomes Largest OOH Specialist In North AmericaThe alliance will secure customers of both companies' enhanced programmatic capabilities. ...
