- AT&T's Lily Joins NCAA Stars In March Madness Ad Blitz
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 17, 2023
Featuring NCAA basketball legends, the campaign showcases how AT&T products and servic ...
- Uber Launches Self-Serve, Out-Of-Home Cartop Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 15, 2023
Uber's ad division on Wednesday launched a self-serve ad platform on i ...
- 78% Of Consumers Engaged With An OOH Ad In Past 60 Days: Study
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 10, 2023
Some 88% of adults say they notice OOH ads and nearly 8 ...
- Global Ad/Marketing Spend Decelerating, Macroeconomic Challenges Cited
MediaDailyNews, Joe Mandese - Monday, March 6, 2023
Global spending is projected to rise 5.3% to $1.651 trillion this yea ...
- Email And SMS Saw Tepid Growth In 2022, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, January 19, 2023
Email and SMS growth was far behind that of CTV, digital vide ...
- Digital OOH Ad Spending Continues Rebound, Hits New Highs In 2022
MediaDailyNews, Joe Mandese - Tuesday, January 10, 2023
Digital place-based ad networks are the fastest-growing sector, increasing ad revenue 24. ...
- Leadership Change At GroupM's OOH Agency Kinetic
MAD, Steve McClellan - Wednesday, December 21, 2022
With the departure of Keith Kaplan the OOH unit will now ...
- Out-Of-Home Ad Revenue Rises 11% To $1.94 Billion In Q3
Research Intelligencer, Robert Williams - Wednesday, December 7, 2022
Marketers aim to reach consumers who have resumed many of their pre-pandem ...
- Hivestack, Focus Media Team For DOOH Ads Across China
MAD, Fern Siegel - Tuesday, November 29, 2022
The alliance offers advertisers an opportunity to engage with 300 million urb ...
- KISS Products Flash Lash Extensions In DOOH Work
Out to Launch, Fern Siegel - Monday, November 21, 2022
The ad campaign promotes its latest product: Falscara At-Home Lash Extensions. ...
- Clear Channel Outdoor, USO Team To Support Service Members
MAD, Fern Siegel - Friday, November 4, 2022
The campaign includes more than 2,000 digital billboards in major markets a ...
- Yahoo, Lowe's Media Network Partner To Integrate Media Experiences For Home, Lifestyle Brands
Digital News Daily, Colin Kirkland - Thursday, October 13, 2022
The partnership also includes Yahoo Member Connect, a new suite of solutio ...
- Technology Measures Impact On Promotions Tied To Media Like Sponsored Search, OOH
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 3, 2022
The technology allows marketers to make shoppable moments attributable by measuring performan ...
- Tranzito-Vector Contracts With City Of Los Angeles For 3,450 Shade And Shelter Structures
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 3, 2022
Vector Media and Tranzito have been awarded the City of Los Angeles ...
- Search, Retail Media Inch Up As Most Other Advertising Stagnates Or Slows: Magna
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 30, 2022
Magna points to "robust growth" of 19% in keyword formats including sear ...
- The Programmatic Future of OOH
The MediaPost Cases, Lisa Singer - Monday, October 17, 2022
OOH used to be a glorified real estate business where location a ...
- Zoom Brand Campaign Readies Company For Next Steps
Search & Performance Insider, Laurie Sullivan - Wednesday, September 14, 2022
The ad campaign will run across digital media on social and streami ...
- Pinterest Tackles Self-Doubt And Internet-Induced Anxiety In Ad Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 13, 2022
The campaign presents Pinterest as an "anti-don't" platform where people go ...
- Intuit Mailchimp Markets Email Services Based On Precise Data Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 7, 2022
Intuit Mailchimp launched a brand campaign Wednesday with a message highlighting t ...
- Cinema Ad Network NCM To Be Measured By iSpot
MediaDailyNews, Wayne Friedman - Thursday, August 25, 2022
National CineMedia has struck an analytics and measurement deal with iSpot.tv th ...
- Out-of-Home Advertising Essentially Recovers, Approaches Previous Record
MediaDailyNews, Joe Mandese - Thursday, August 18, 2022
"This is a watershed moment," OAAA CEO Anna Bager said in ...
- New WOWNOW Platform Lets Advertisers Buy DOOH Billboards In Real Time
MAD, Fern Siegel - Friday, July 29, 2022
WOW's outdoor network, 20 digital billboards, is located around key spots ...
- Place Exchange Programmatic OOH Trends Show Higher Spending Patterns For Most Sectors
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 28, 2022
The average CPM for programmatic OOH inventory increased from $7.10 in ...
- Place Exchange Expands Into Latin America To Support Thousands Of Screens
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 21, 2022
Place Exchange has expanded into Latin America, giving marketers access to mo ...
- Know What You Are Buying With Programmatic Out Of Home
MAD, Danielle Rind - Wednesday, July 6, 2022
Many advertisers have shifted most if not all of their display a ...
- Delta Airlines Brings 'Parallel Reality' To Detroit Airport Hub
Marketing Daily, Tanya Gazdik - Friday, July 1, 2022
The technology allows up to 100 travelers to see personalized flight informati ...
- Smartify Media Partners With Samsung, Helps SMBs Generate Ad Revenue From DOOH Screens
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 9, 2022
The program allows businesses to gain incremental, recurring revenue from digital advertisin ...
- New Awards Celebrate Outstanding DOOH Campaigns
MAD, Steve McClellan - Wednesday, June 8, 2022
The DPAA is launching the DOOH-E Awards which will recognize excellence a ...
- Brands May Get A Charge Out Of This Catalina/Volta Deal - Dole Did
MediaDailyNews, Joe Mandese - Tuesday, June 7, 2022
Consumer shopping researcher Catalina and digital out-of-home ad network Volta have partner ...
- Yahoo And Hivestack Announce Global Programmatic DOOH Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 26, 2022
Yahoo has announced a partnership with independent programmatic DOOH ad-tech firm Hivesta ...