Tag results for "digital-out-of-home"
- Ad Execs: CTV Budgets Growing, Coming From Linear, Digital, SocialCTV will see weak "performance" metrics, especially when it comes to i ...
- Assembly, Talon, Place Exchange Team On Retail-DOOH PlannerThe new tool connects Assembly's media activation capability to DOOH inventory locat ...
- Clear Channel Outdoor, Terrible Herbst Promote DOOH Ads Across From Super BowlThe new event facility includes a 400' x 20' digital screen acro ...
- Is Vegas Becoming The Media 3.0 Epicenter?It seems Las Vegas wants to become the media center of t ...
- Perion Enters DOOH With $100M Hivestack AcquisitionHivestack will enable cross-channel ad tech player Perion to offer DOOH capabiliti ...
- Viamedia, Perpetual Media Team To Expand DOOH AdsThe deal covers more than 60 DMAs and hopes to create mo ...
- Toyota Partners With Uber, Uber EatsToyota Motor North America is the first U.S. automaker to use t ...
- Sen. Markey Warns Automakers Against Selling Connected Car DataHis letter to CEOs of 14 car companies says that selling consum ...
- From DoubleClick Ad Exchange To Xandr To The Vistar Media BoardMichael Rubenstein, known for creating DoubleClick Ad Exchange and serving as preside ...
- American Express Highlights Love Affair With Small BusinessesThe campaign showcases the enhanced benefits of the recently refreshed U.S. Busine ...
- Clear Channel, Place Exchange Partnership Extends DOOH Support Across EuropeThe partnership offers media buyers access to Clear Channel's DOOH programming ...
- Timex Tells Us To Waste Time"It started with Gen Z and how they pushed back on t ...
- Local U.S. Ad Forecast: +8.6% With Political, +2.2% WithoutDigital media will lose one share point, dropping to 48% of loc ...
- Wearable Billboards? Adobe Debuts Interactive Material With Ad PotentialAdobe unveiled a material that can change color and patterns in re ...
- Billups Acquires OOH Labs, Becomes Largest OOH Specialist In North AmericaThe alliance will secure customers of both companies' enhanced programmatic capabilities. ...
- Being There: A Conversation With DPAA's Barry FreyOn the eve of this week's annual summit in New York Cit ...
- HubSpot Launches First National Ad Campaign On NFL Sunday TicketHubSpot launched its first NFL Sunday Ticket national ad campaign on YouTub ...
- Spotify App On Roku Will Take Video AdsSpotify says this is the first step in launching a CTV partn ...
- Transunion, Crackle Connex Offer Custom CTV, Redbox AudiencesPartnership will enable scoring advertisers' first-party data, extending audience reach. ...
- DPAA Opens London Office, Appoints Waldron To Lead EMEA OpsFounding DPAA UK Board members include: Alight Media, GroupM/Kinetic, Hivestack, i-Media, Ma ...
- Local Ad Spending Forecast To Expand 4.4% To $157B In 2024U.S. local advertising is forecast to grow 4.4% to $157.1 billion ...
- Study Tracks Growth Of Programmatic DOOHSurvey respondents in the US indicate that they plan to increase programmat ...
- The Rolling Stones Turn To DOOH In 'Angry' VideoWhile the music and lyrics are sure to be dubbed "iconic," it ...
- Lamar Uses Vistar SSP To Launch Programmatic Buying For Its Airport NetworkLamar has digital advertising inventory in 25 airports across the country capab ...
- Dove Celebrates Armpits In NYC Transit PushThe beauty brand is launching a new "Real Beauty" message in t ...
- Why Aren't Brands, Agencies Taking Full Advantage Of All OOH Has To Offer?OOH has evolved into an outcomes-based medium far beyond the performance deliver ...
- Hoka Shows Off New Kicks In Times SquareThe campaign, which was created by Jellyfish, utilizes two of Clear Chann ...
- One-Third Of Programmatic OOH Spend Going To Video-Enabled ScreensProgrammatic has become much more popular among media owners. OOH screens gr ...
- Thorne Healthtech Partners With Basketball Hall-Of Famer For Global AdsDwyane Wade, the former Miami Heat legend, co-stars in "Build to Las ...
- American Tourister Sends Gen Z On A Technicolor Road TripFor its 90th anniversary, the No. 2 luggage brand wants to se ...
