Tag results for "digital-out-of-home"
- GSTV Sold By One Private Equity Firm To AnotherPrivate equity firm Rockbridge Growth Equity this morning announced the sale ...
- JCPenney Goes Incognito In Bold Fashion RebrandThe first major campaign from CMO Marisa Thalberg breaks a cardinal ru ...
- Pepsi Renews MSG Deal, Expands Into The ExosphereThe renewal builds on Pepsi's exclusivity at MSG venues and properties, includi ...
- Retail Media And OOH Advertising - Performance Of A New IndustryConnecting retail with out-of-home could become one of the most ambitious projec ...
- CPMs, Spend Rising In Most Programmatic DOOH CategoriesScreen and TV for the first time tied billboard media as t ...
- Broadcast TV Reaches 91% Of Streamers, Linear TV At 14% Ad ShareAlthough ad-supported streaming and digital platform businesses continue to show gains, ...
- T-Mobile Buying Vistar Media For $600M In CashVistar will be merged with the carrier's burgeoning Advertising Services unit, creati ...
- 67% Likely To Purchase After Seeing An Influencer-Endorsed Product In OOH Ad: OAAAGen Z and Millennials are significantly more engaged with OOH advertising compar ...
- Western Union Unveils Media Network, Working With PubMaticWestern Union launched a new media business earlier this month to off ...
- Haleon Selects Vistar As 'Preferred' Programmatic PartnerVia the partnership, Vistar will work with Publicis Media, Haleon's media agen ...
- 'Knight' Time: Gamers Take Command In 'Batman: Arkham Shadow'Alto handled all creative for the spot as well as DOOH ...
- Yahoo DSP Collaborates With Ad-Quality Expert To Secure Its EcosystemYahoo DSP will work with GeoEdge, which focuses on ad security a ...
- The Macallan Celebrates 200-Year Anniversary With New Single Malts, Global OOHLandmarks are illuminated with 3D billboards and activations worldwide. ...
- DPAA's Frey: DOOH Is Leading Advertising InnovationThe Digital Place-Based Advertising Association held its annual summit in New Yo ...
- Would You Like A Side Of Fries With That GSTV Ad Buy?As the lines between conventional place-based ad networks and retail media networ ...
- Programmatic OOH CPMs On Average Fell To $7.16 In First-Half 2024Advertisers got a break on the cost of running programmatic out-of-home a ...
- Advertisers Slow To Invest In $184B Gaming Media, Report ShowsA report by WARC Media finds the share of advertisers planning ...
- Audible Uses 'Mass Participation AR' Technology In Global CampaignAudiobook platform Audible is rolling out an OOH campaign based in augment ...
- Sleep Stars In Ikea's New U.S. CampaignThe whole world wants a little more sleep and a little le ...
- It's Not TV, It's DOOHEight in ten ad execs are recommending the medium in the med ...
- Yahoo Launches First Ad Creative Platform, Princess Cruises Becomes Early TesterThe Yahoo Creative platform, developed in partnership with Innervate, uses data fr ...
- Outfront Media Partners With GLAAD To 'Protect Our Pride'In exchange for a donation to GLAAD, individuals or businesses can displ ...
- Monos Tries On Out-Of-HomeThe luggage manufacturer is expanding its retail presence and shifting its marketi ...
- Chaumet Luxury Brand Runs First 3D CTV Campaign On LG Home ScreenLG Ad Solutions launched the first 3D native digital display on i ...
- New Lulus Campaign Tries On Out-Of-HomeThe digital fashion brand hopes to win back shoppers with a "Frien ...
- Elvie Goes Big: Tackles Postpartum ChallengesThe digital OOH creative features a quick cascade of words related ...
- Branding Vs. Performance: Should Advertisers Choose One Over The Other?Brave CEO Amir Sharer has refocused the SSP on running branding campaig ...
- Cognitiv Uses AI To Create Its First DOOH Brand CampaignCognitiv launched its first brand campaign, a digital out-of-home experience using de ...
- Gas Stations Enter The Metaverse, Sort OfConsumers will still be pumping gas IRL, but they'll be able ...
- Teads Expands LG Ads Partnership, Builds One Platform To Buy, Run Global CTV AdsTV ad buys for global advertisers operating in many markets can beco ...
