- Ben & Jerry's Expands Tweet-driven Freebies Tour
Marketing Daily, Karlene Lukovitz - Tuesday, May 31, 2011
In addition to their pre-planned stops at retailers, community events, businesses ("offi ...
- Bamboom To Test Digital TV Distribution
MediaDailyNews, Wayne Friedman - Tuesday, May 31, 2011
Bamboom is currently looking for New York-area TV viewers to participate ...
- Lander To CD, Domani Studios
Online Media Daily, - Tuesday, May 31, 2011
Digital agency Domani Studios hired Jonathan Lander as creative director. ...
- B2B Digital Marketing: The New Sales/Marketing Paradigm
MarketingTools: CRM, Dennis Reilly - Tuesday, May 31, 2011
Does this sound familiar? Your company sales goals are higher, but yo ...
- Mitchum Pitches Pits In New Global Campaign
Marketing Daily, Karl Greenberg - Wednesday, May 25, 2011
The television, print, digital, social media, point-of-sale, out-of-home and radio effort cente ...
- 'Emerging Affluent' Are Key Digital Consumers
Online Media Daily, - Wednesday, May 25, 2011
As a consumer's affluence increases, so do factors such as early adopti ...
- Lyman Heads Publicis Modem's LG Mobile Work
Online Media Daily, Gavin O'Malley - Wednesday, May 25, 2011
Publicis Modem San Francisco just named Alex Lyman as its new vi ...
- Elite SEM Named Digital AOR For Clarks
Online Media Daily, - Wednesday, May 25, 2011
New York's Elite SEM has been named digital search AOR by Clar ...
- Visa Launches Travel-Themed Campaign
Marketing Daily, Tanya Gazdik - Tuesday, May 24, 2011
Social media engagement continues to play a significant role in San Francisco-bas ...
- Bacardi Campaign Brings It All Together
Marketing Daily, Karlene Lukovitz - Tuesday, May 24, 2011
An anchor of the new campaign is a 30-second TV spot, "Inventions ...
- Mullen Signs With Donovan: Interpublic Agency Deal Covers Traditional, Digital Media
MediaDailyNews, Joe Mandese - Wednesday, May 25, 2011
Chalk one up for Donovan Data Systems. The Madison Avenue media a ...
- Glee Wikia Trumpets TV Show, 'Engagement'
MediaDailyNews, Wayne Friedman - Tuesday, May 24, 2011
Social engagement adds incredible value to TV shows, according to TV executiv ...
- Thorp Returns To Agency Biz To Head LBi Board
Online Media Daily, - Tuesday, May 24, 2011
European digital agency powerhouse LBi, looking to expand its U.S. footprint, h ...
- Choice Hotels Unites Brands For Campaign
Marketing Daily, Tanya Gazdik - Monday, May 23, 2011
Choice Hotels is a true "brand of the people," said Bruce Dinci ...
- Prudential Launches 'Bring Your Challenges' Campaign
Marketing Daily, - Tuesday, May 24, 2011
Prudential Financial is inviting individuals, financial professionals and institutions to "Bring Yo ...
- TiVo Adds Hulu Plus To Offerings
MediaDailyNews, Wayne Friedman - Monday, May 23, 2011
TiVo continues to amass digital video services -- this time Hulu Pl ...
- Conde Nast Ideactive Markets Digital Capabilities
MediaDailyNews, Erik Sass - Monday, May 23, 2011
Conde Nast is launching a new division specializing in marketing services, call ...
- Wisconsin, Denver Launch Summer Tourism Ads
Marketing Daily, Tanya Gazdik - Saturday, May 21, 2011
The strategic vision for the Wisconsin campaign was based on research conduct ...
- Troy-Bilt Gets Technical In New Mower Campaign
Marketing Daily, Karl Greenberg - Friday, May 20, 2011
Troy-Bilt is taking a different approach both in medium and message. T ...
- Kraft's Halls Stages Irritation Opera
Marketing Daily, Aaron Baar - Saturday, May 21, 2011
The onset of allergy season can bring with it sore and scratc ...
- Source Interlink Buys Creative Shop
MediaDailyNews, Erik Sass - Friday, May 20, 2011
Another major magazine publisher is getting into the advertising and marketing busines ...
- Interpublic's Geomentum Reorganizes, Taps Omnicom's Curry As Chief Digital Officer
Online Media Daily, Joe Mandese - Monday, May 23, 2011
Six months after Interpublic shook up the top management of Geomentum, t ...
- Honda Puts Music In The Tank For Civic
Marketing Daily, Karl Greenberg - Wednesday, May 18, 2011
The contest, for which Honda is taking submissions until June 5, wi ...
- Magazine Consortium Unveils Digital Newsstand
MediaDailyNews, Erik Sass - Wednesday, May 18, 2011
Next Issue Media, the consortium formed by five major magazine publishers ...
- SIM Acquires Mind Over Eye
Online Media Daily, - Wednesday, May 18, 2011
Source Interlink Media, a large publisher of multimedia content for enthusiast audience ...
- Grey Goose TV Spot Backs New Facebook Initiatives
Marketing Daily, Karlene Lukovitz - Tuesday, May 17, 2011
The television buy and supporting digital and other media (including streaming vide ...
- Kimberly-Clark GoodNites Effort Includes TV
Marketing Daily, Karl Greenberg - Tuesday, May 17, 2011
The company says the campaign touts GoodNites' design and fit, with ...
- 5 Forces Driving Attribution: Why Digital Measurement Is Coming Of Age
Online Media Daily, Steve Latham - Wednesday, May 18, 2011
Advertisers are finally looking beyond the last click. While adoption has be ...
- WPP Raises Data Analytics Stake For Kantar, MIG
Online Media Daily, - Tuesday, May 17, 2011
WPP's market research group Kantar and its digital marketing technology unit Med ...
- The Evolving Digital Dynamics Of Sports Event Coverage
Marketing: Sports, Brian Grey - Tuesday, May 17, 2011
The sound bite coming out of ESPN's coverage of the first rou ...