Digital OOH Ad Spend Expands 16.1% During First HalfMediaDailyNews, - Wednesday, September 28, 2011
Digital out-of-home media ad spending soared 16.1% during the first six mont ...
MediaOcean Faces Threat From Across One, Mediabrands Taps Facilitate Digital For 'Digital Workflow'Online Media Daily, Joe Mandese - Thursday, September 29, 2011
Even as Madison Avenue's big "back-office" media buying and paying processors Donov ...
Hearst Distributes 300,000 Digital Editions MonthlyOnline Media Daily, Steve Smith - Wednesday, September 28, 2011
Hearst touts its current success on the existing digital distribution platforms. T ...
Campaign Highlights Breast Cancer Awareness MonthRaw, Laurie Sullivan - Thursday, September 29, 2011
Gannett launched an integrated, cross-platform marketing campaign for the National Breast Canc ...
SMGx Does DOmediaMediaDailyNews, - Wednesday, September 28, 2011
Starcom MediaVest Group Exchange (SMGx), which began working with digital out-of-home media-buyi ...
Horizon Integrates Trust Metrics: Will Buy Sites Based On Being Good, Not BadOnline Media Daily, Joe Mandese - Wednesday, September 28, 2011
Horizon Media, the largest Independent media services shop not owned by o ...
Barneson To Chief Digital Officer, RauxaOnline Media Daily, - Tuesday, September 27, 2011
Rauxa, a leading full-service marketing agency, named John Barneson as Chief Digit ...
Ford Brings Real People To New Sync Web Site Marketing Daily, Karl Greenberg - Monday, September 26, 2011
Ford is hoping a new website will help people "get" Sync, i ...
From Screaming Fans To Streaming Fans: A Portable Digital Music Revolution MediaDailyNews, Jeffrey Sass - Tuesday, September 27, 2011
Internet radio (streaming music), like its terrestrial predecessor, is able to wea ...
The Long Goodbye: When Will Eyes-On Replace DECs? Understanding This New Metric Key To OOH's Ad Share?MediaDailyNews, Tony Jarvis - Thursday, September 22, 2011
The Traffic Audit Bureau's "Eyes-On" metric for outdoor advertising is a significa ...
Quaker, Zazu Launch Morning Mobile AppMarketing Daily, - Tuesday, September 20, 2011
Quaker Oats has partnered with digital startup Zazu to launch a mobi ...
Whirlpool Taps Digitas For European Strategy, Launches Master SiteOnline Media Daily, - Wednesday, September 21, 2011
Home appliance marketer Whirlpool has named Publicis' Digitas France unit to hand ...
'Wall Street Journal' Gets Seriously SocialAround the Net In Online Marketing, Gavin O'Malley - Tuesday, September 20, 2011
Responding to readers' increasingly social habits, The Wall Street Journal has launch ...
Industry Releases Digital Marketing Measurement SolutionMarketing Daily, - Monday, September 19, 2011
The just-completed first phase of the Making Measurement Make Sense (3MS) initiati ...
Scripps Consolidates All Digital Under SymsonMediaDailyNews, - Monday, September 19, 2011
E.W. Scripps Co. announced a reorganization of its digital operations, consolidating ...
Industry Releases Digital Marketing Measurement SolutionOnline Media Daily, - Monday, September 19, 2011
The just-completed first phase of the Making Measurement Make Sense (3MS) initiati ...
Mobile Injection Focus Of Kenshoo, Omnicom DealOnline Media Daily, Laurie Sullivan - Monday, September 19, 2011
A global deal between Kenshoo, a search engine marketing platform provider, a ...
Netflix Goes Digital, Qwikster To Handle DVDsOnline Media Daily, Gavin O'Malley - Monday, September 19, 2011
After over a decade of delivering those red DVD-sized envelopes, Netflix ...
Streaming Provides Preview For Music Buy Marketing Daily, Aaron Baar - Friday, September 16, 2011
According to a survey of 1,000 consumers conducted by Insight Research Gro ...
Adult Swim Rolls Out Apple Mobile Games Online Media Daily, Steve Smith - Friday, September 16, 2011
Turner Broadcasting System's Adult Swim Digital is debuting the first in ...
Mediabrands 'Operationalizes' Innovation, Taps Former Digital Chief George To Do ItMediaDailyNews, Joe Mandese - Friday, September 16, 2011
Matt Seiler moved another chess piece in his creeping reorganization of Interpublic ...
Lanctot Returns To Razorfish As Chief Media OfficerOnline Media Daily, Gavin O'Malley - Thursday, September 15, 2011
Coming full circle, digital agency Razorfish has rehired Jeff Lanctot in t ...
Advertising Should Mimic CRMOnline Media Daily, Darryl Bolduc - Friday, September 16, 2011
Why is this concept so foreign --- advertising becoming more like custom ...
Brink Named VP, Digital At Preston KellyOnline Media Daily, - Thursday, September 15, 2011
Demian Brink was named vice president/director, digital strategy for Preston Kelly, bas ...
Trading Places: Glam's Jacobs To Head Omnicom's AccuenOnline Media Daily, Steve McClellan - Thursday, September 15, 2011
Omnicom Media Group has appointed Josh Jacobs to the new position ...
Hearst To Redesign All Its Web SitesAround the Net In Media, Phyllis Fine - Thursday, September 15, 2011
Hearst is converting all its publication Web sites to HTML5 to ma ...