According to Forbes, "It's also about reimagining newspaper reading as an inherently social experience." On the new platform, visitors choose streams they want to follow -- from
those produced by the paper's editors to friends' streams -- which then appear on their news feed.
Encouraging amateur editors to compete against WSJ's paid staff, the most-followed users can compare their rankings on a leader-board, and earn prizes, including their own WSJ-style stipple portraits. "It's really about the users being elevated to editors," says Maya Baratz, the WSJ's head of new products, tells Forbes.