- It's Official: NBCU Names Yaccarino President Of Cable, Digital Ad Sales
MediaDailyNews, Wayne Friedman - Monday, October 31, 2011
Ex-Turner Broadcasting advertising sales executive, Linda Yaccarino, as expected, has been nam ...
- NBCU Confirms Yaccarino To Oversee Digital Sales
Online Media Daily, Gavin O'Malley - Monday, October 31, 2011
NBCUniversal has officially found a new head of digital ad sales ...
- Keeping It Personal
Marketing Daily, Joshua Black - Monday, October 31, 2011
And other tips for implementing a successful digital shopper marketing campaign. ...
- Future Of Digital Marketing: 3-Screen Strategy
Marketing Daily, Zephrin Lasker - Friday, October 28, 2011
How can marketers effectively reach this educated and affluent demographic and ma ...
- Pay Wall Won't Offset 'NYT' Print Declines
MediaDailyNews, Erik Sass - Thursday, October 27, 2011
The New York Times has raised substantial circulation revenues from its onli ...
- Mag Bag: Affinity Reports Total Audience Estimates on Quarterly Basis
MediaDailyNews, Erik Sass - Thursday, October 27, 2011
Ad agencies and publishers are demanding more rapid, frequent reporting of magazi ...
- For UK Advertisers, Online Delivers Better ROI Than TV
Online Media Daily, Gavin O'Malley - Thursday, October 27, 2011
In the UK at least, online advertising delivers substantially higher ROI a ...
- Digital Ad Spend Up, Better Metrics Needed
Online Media Daily, Gavin O'Malley - Wednesday, October 26, 2011
Brands and agencies will increase spending on digital video advertising by 2 ...
- Sears Rolls Out Localized Online Ads
Online Media Daily, Mark Walsh - Wednesday, October 26, 2011
Sears is finally getting in on the local deals craze. The reta ...
- Netflix Dominates Peak-Time Video Traffic
Online Media Daily, Wayne Friedman - Wednesday, October 26, 2011
Netflix now accounts for 32.7% share of peak-time video traffic, 7 p.m. ...
- Post-PC World: 55% of Entertainment Data Traffic On Consoles, Mobile
Online Media Daily, Steve Smith - Wednesday, October 26, 2011
By the raw data traffic metric of bits and bytes, the Post- ...
- Brother Ambassadors To Prove Label Durability
Marketing Daily, Aaron Baar - Tuesday, October 25, 2011
Brother, maker of P-touch label maker, has enlisted seven "Extreme Office Ambassador ...
- Wertheimer To Head Fox Broadcasting Digital Ops
Online Media Daily, Fern Siegel - Tuesday, October 25, 2011
Fox Broadcasting Co. named David Wertheimer president of its digital operations, reporti ...
- Publishers Get Boost From Apple's Newsstand
Online Media Daily, Mark Walsh - Tuesday, October 25, 2011
Magazine publishers are reporting spikes in digital subscriptions and single-copy sales ...
- WPP Takes Stake In Chinese Digital Ad Firm
MediaDailyNews, Steve McClellan - Monday, October 24, 2011
WPP has made another in a series of continuing bets on digit ...
- Jones To SVP, Time Inc. Digital
Online Media Daily, Gavin O'Malley - Monday, October 24, 2011
Jody Jones was named SVP, digital for the Time Inc. Lifestyle Grou ...
- TZP Acquires Shamrock's Stake In Media Storm
Online Media Daily, Joe Mandese - Tuesday, October 25, 2011
DUMBO-based Media Storm this morning announced a new round of private equi ...
- WPP Buys Into Chinese Online Ad Measurement
Around the Net In Online Marketing, Gavin O'Malley - Monday, October 24, 2011
In Beijing, Chinese digital ad measurement firm Moment Systems has taken ...
- Brandery 'Graduates' Eight Promising Digital Start-ups
Raw, Joe Mandese - Monday, October 24, 2011
The Brandery, a Cincinnati-based non-profit that helps promising digital media and marketi ...
- OOH Media Challenges Agencies, Brand Strategy Vital
MediaDailyNews, Steve McClellan - Wednesday, October 19, 2011
Despite digital-based media's collective 16% growth in the first half of 201 ...
- Media General: Broadcast Revs Sink, Digital Rises
MediaDailyNews, Wayne Friedman - Wednesday, October 19, 2011
Media General's broadcast revenues were hit by lower advertising sales in t ...
- Newspaper Digital Revs Won't Offset Print Decline
MediaDailyNews, Erik Sass - Wednesday, October 19, 2011
For at least a decade, newspaper publishers have been looking to t ...
- Digital Approaches Tipping Point, Narrows Ad Agency Gap To Just One
Online Media Daily, Joe Mandese - Thursday, October 20, 2011
For the first time since being tracked, digital media -- including onlin ...
- Pepsi Accused Of Deceiving Teens With Immersive Ads
Online Media Daily, Wendy Davis - Wednesday, October 19, 2011
PepsiCo's online marketing efforts for Doritos are deceptive and also violate teen ...
- ABC Released First 'Consolidated Media Report:' Covers Print, Digital & Mobile For 'Pop Science'
Raw, Joe Mandese - Thursday, October 20, 2011
The Audit Bureau of Circulations released the first consumer magazine Consolidated Med ...
- Why Newspapers Should Put Up A Metered Paywall
Around the Net In Media, Phyllis Fine - Wednesday, October 19, 2011
"Given the long-term vulnerability of their online advertising prospects, news organizations o ...
- Create A Successful Digital Shopper Marketing Campaign
Marketing Daily, Joshua Black - Wednesday, October 19, 2011
At the core of any successful marketing campaign is the ability ...
- Zoom Lowers The Boom, 20th TV's Kenny Replaces Roche As President
MediaDailyNews, Joe Mandese - Wednesday, October 19, 2011
Zoom Media and Marketing, one of the largest operators of digital, place-bas ...
- Ad Partnerships Putting Strain On T&Cs
Online Media Daily, Laurie Sullivan - Tuesday, October 18, 2011
Partnerships give platform companies and ad agencies the ability to offer clien ...
- Allied Integrated Marketing Acquires 87AM Stake
Online Media Daily, Fern Siegel - Tuesday, October 18, 2011
Allied Integrated Marketing has acquired an ownership stake in 87AM, a digit ...