- DMGT To Gain GBP100 Million From Digital In 2012
Around the Net In OMD Europe, Nina Lentini - Wednesday, April 18, 2012
Daily Mail & General Trust expects its newspaper arm to double th ...
- IBM Defines Digital Behavioral Patterns
Data and Targeting Insider, Laurie Sullivan - Wednesday, April 18, 2012
IBM unveiled its study Beyond Digital, analyzing the digital behavior of 3,8 ...
- Gen Y: The Digital Divide Gets Deeper
Marketing Daily, Sarah Mahoney - Tuesday, April 17, 2012
Ewan Duncan, a principal in the Seattle office of McKinsey & C ...
- Mitsubishi Hires A Temp So You Can Drive
Marketing Daily, Karl Greenberg - Tuesday, April 17, 2012
The temps who will perform the duties for the three people Mitzubis ...
- Kevorkian To MPA Digital Chief
MediaDailyNews, Fern Siegel - Tuesday, April 17, 2012
MPA, the Association of Magazine Media, promoted Chris Kevorkian to Chief Marketi ...
- CBS Interactive Acquires Ad Rights To Top eSports Players
Online Media Daily, Ross Fadner - Wednesday, April 18, 2012
In a bid to take so-called eSports mainstream, CBS Interactive Tuesday reveal ...
- STP Is Back With The King
Marketing Daily, Karl Greenberg - Monday, April 16, 2012
Armored AutoGroup is preparing a campaign to reintroduce the brand. The compa ...
- Kia Germany Gets Engaged Via Vibrant
Marketing Daily, Karl Greenberg - Monday, April 16, 2012
Kia's Germany division is using a new cost-per-engagement pricing model for vid ...
- Gannett Earnings Drop 25%: TV, Digital Up, Newspapers Slump
MediaDailyNews, Wayne Friedman - Monday, April 16, 2012
Gannett Co. witnessed higher first-quarter revenue for its TV operations, based ...
- Clear Channel Creates National Multiplatform Sales Group, Castelli Leads Unit
MediaDailyNews, Erik Sass - Monday, April 16, 2012
Seeking to stay abreast of the digital transformation in media consumption a ...
- T-Mobile Punches Up Attitude In New Campaign
Marketing Daily, Aaron Baar - Sunday, April 15, 2012
In a new set of commercials set to begin airing this wee ...
- Mobile Smooths Digital Divide For Some Demos
Online Media Daily, Gavin O'Malley - Friday, April 13, 2012
Perhaps more than any factor, the rise of mobile is bridging t ...
- VivaKi Nerve Center Ups Execs, Names Unkel President
Online Media Daily, Gavin O'Malley - Thursday, April 12, 2012
VivaKi named Kurt Unkel president of the VivaKi Nerve Center. Unkel assum ...
- New Video Ad Metric Doesn't Have You At Hello, Suggests You Complete Me
Online Media Daily, Gavin O'Malley - Wednesday, April 11, 2012
Forget about click-through rates. When it comes to online video advertising, it ...
- Lions Festivals, Haymarket Media Host Digital Awards In Asia
Around the Net In OMD Europe, Nina Lentini - Wednesday, April 11, 2012
They are extending their joint venture to include The Digital Media Festiv ...
- IAB Updates Video Template, Simplifies Ad Buys
Online Media Daily, Gavin O'Malley - Tuesday, April 10, 2012
Recognizing the rising prominence of online video, the Interactive Advertising Bureau h ...
- Brand Marketers: Combine Metrics To Measure Digital Efforts
Online Media Daily, Laurie Sullivan - Tuesday, April 10, 2012
While there's no "foolproof set of metrics for best quantifying the influen ...
- Saidiner Named President, Blitz
MediaDailyNews, Fern Siegel - Monday, April 9, 2012
Cathy Saidiner, the former president of McCann Erickson L.A., has been nam ...
- Online Ad Spend Rings Up $85 Bil, Mobile Web Aids Rise
Online Media Daily, Gavin O'Malley - Monday, April 9, 2012
Online advertising hit $84.8 billion in 2011, representing a 16% year-over-year increas ...
- Time Out New York Gets New Site, Apps
Raw, Mark Walsh - Tuesday, April 10, 2012
Time Out New York has
upgraded its digital platforms including ...
- Cotton Inc. Launches New Look
Marketing Daily, Sarah Mahoney - Friday, April 6, 2012
The new effort is a tale of two cities, with Emmy Rossu ...
- Kia Keeps Burning Digital, TV Candles
Marketing Daily, Karl Greenberg - Friday, April 6, 2012
Kia is staying busy juggling a lot of digital programs as we ...
- Tree Top: The Difference Is Local
Marketing Daily, Karl Greenberg - Monday, April 9, 2012
Is all apple juice created equal? Tree Top, a 52-year-old apple jui ...
- Megaupload, Users Ask Court For Access To Files
PolicyBlog, Wendy Davis - Monday, April 9, 2012
When the feds shut down Megaupload for alleged copyright infringement and fro ...
- Gens X, Y Reshape Online, Mobile Shopping
Marketing Daily, Sarah Mahoney - Thursday, April 5, 2012
Overall, 47% of those in the survey agree that they are buyi ...
- Are Multi-Brand Programs An Effective Way To Engage Hispanics Digitally?
Engage:Hispanics, Jose Villa - Thursday, April 5, 2012
Did you hear about Nestle's recent launch of Construye el Mejor Ni ...
- WPP Buying Spree Nets Marketing, DIgital Firms
MediaDailyNews, Steve McClellan - Wednesday, April 4, 2012
WPP has gone on a buying spree, acquiring all or part ...
- Major Publishers Launch 'Unlimited' Digital Newsstand
MediaDailyNews, Erik Sass - Wednesday, April 4, 2012
Big magazine publishers are looking for ways to make it easier f ...
- Next Issue Media Debuts Android Tablet Newsstand
Online Media Daily, Gavin O'Malley - Wednesday, April 4, 2012
Taking power away from Apple and other content gatekeepers, a consortium ...
- WPP Launches GroupM Next, Copeland Heads Innovation Unit
Online Media Daily, Steve McClellan - Tuesday, April 3, 2012
WPP's GroupM has created a new innovations unit called GroupM Next th ...