- CBS Includes Digital Views In TV Ratings
MediaDailyNews, Wayne Friedman - Wednesday, September 30, 2015
CBS will become the first network to include digital video viewing ...
- Consumers Still Leery Of Digital Ads
Marketing Daily, Tanya Gazdik - Wednesday, September 30, 2015
Advertisers may not be doing enough to get consumers to trust digit ...
- Comcast Starts Digital Platform 'Watchable'
MediaDailyNews, Wayne Friedman - Tuesday, September 29, 2015
Comcast has announced a new ad-supported digital video platform focused around independe ...
- Email Top Digital Channel For Marketing, Personalization Key
Email Marketing Daily, Jess Nelson - Friday, September 25, 2015
Email marketing ranks as the top marketing channel consumers respond to, accordi ...
- US Hispanics Super Mobile Consumers
Research Brief, Jack Loechner - Monday, September 28, 2015
Hispanics are now the most avid smartphone users around. In fact, th ...
- AMC, Rentrak Team Develop Demographic Reach Metrics
MediaDailyNews, Wayne Friedman - Thursday, September 24, 2015
Rentrak and AMC Networks have struck a partnership to develop a cross-platfo ...
- AOL Claims It Can Close Gap Between Mix Models And Attribution
MediaDailyNews, Laurie Sullivan - Thursday, September 24, 2015
AOL will announce later today the integration of media mix modeling (MM ...
- 'Consumer Reports' Undergoes Strategic Realignment
The Daily Blog, Erik Sass - Friday, September 25, 2015
Consumer Reports, is undergoing a strategic realignment that will significantly expand i ...
- Plymouth Gin Hands Digital Brief To AnalogFolk
Around the Net In MAD London, Sean Hargrave - Thursday, September 24, 2015
Plymouth Gin, the drinks brand owned by Chivas Brothers, the Pernod Rica ...
- 'Mail Online' Sees Digital Ad Growth Plunge
Around the Net In Publishing, Gavin O'Malley - Thursday, September 24, 2015
In the 11 months to the end of August, Mail Online s ...
- Pixalate Introduces Mobile Seller Trust Index
Mobile Marketing Daily, Ben Frederick - Tuesday, September 22, 2015
Ad tech firm Pixalate, known for fraud prevention in the programmatic spac ...
- BMW Assigns Digital Brief To Oliver
Around the Net In MAD London, Sean Hargrave - Monday, September 21, 2015
The agency won the account on a three-year contract after pitching again ...
- Television, Search Cross-Media Campaigns Require Timing
SearchBlog, Laurie Sullivan - Monday, September 21, 2015
Radio and broadcast television still have value in reaching consumers, especially wh ...
- NEW! Talk Like A Pirate On Sept. 19 And Get A Free Krispy Kreme Doughnut
Out to Launch, Amy Corr - Thursday, September 17, 2015
Is it just me -- or does it seem as if eve ...
- Digital Nets Grit, Escape Sign With Nielsen
MediaDailyNews, Wayne Friedman - Tuesday, September 15, 2015
Two fast-growing digital broadcast networks, Grit and Escape, have signed up f ...
- HuffPo, Brill Partner For Pharma Series
Publishers Daily, Erik Sass - Tuesday, September 15, 2015
'The Huffington Post' and Steven Brill are collaborating on a new, long-fo ...
- With Symphony, Business Info Joins Social Trend
Publishers Daily, Erik Sass - Wednesday, September 16, 2015
There is a new partnership between big business info providers and Symphon ...
- Connexity Offers 'Data-As-A-Service' Offering To Advertisers Via BlueKai, LiveRamp
Real-Time Daily, Tyler Loechner - Tuesday, September 15, 2015
Connexity, the retail publisher formerly known as Shopzilla, has been involved ...
- Altitude Digital Unveils Pre-Bid 'Viewability Filtering' For Programmatic Video
Real-Time Daily, Tyler Loechner - Wednesday, September 16, 2015
Altitude Digital, a supply-side platform (SSP) for video advertising, on Wednesday announc ...
- Streaming Subscribers Sue Chicago Over Tax Policy
Around the Net In Social Media & Marketing, Gavin O'Malley - Monday, September 14, 2015
In a potentially precedent-setting case, subscribers to streaming services like XBox Li ...
- Digital Radio Tech Firm AdsWizz Taps Naggar As VP Of Programmatic Demand
Real-Time Daily, Tyler Loechner - Friday, September 11, 2015
Digital radio ad tech firm AdsWizz has announced the appointment of Pier ...
- Study Identifies Lack of Digital Know-How
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, September 9, 2015
Global brands are beginning to see a new business culture emerge ...
- Advertiser's Mandate In The Age Of Ad Blocking: Blend In
MediaDailyNews, Pat LaPointe - Wednesday, September 9, 2015
Ad blocking will hardly kill advertising; it's what drives the Internet. Ye ...
- Exponential Partners With Moat, Will Only Charge When Video Ads Deemed 'Viewable'
Real-Time Daily, Tyler Loechner - Tuesday, September 8, 2015
Digital ad tech firm Exponential Interactive, which is home to online ...
- Political Ads: Spray And Pray Vs. Targeted
RTBlog, Tyler Loechner - Wednesday, September 9, 2015
With political programmatic advertising on the rise, it's natural to wonder: "H ...
- Sovrn Steps Into 'Header Bidding,' Releases Pre-Auction API
Real-Time Daily, Tyler Loechner - Tuesday, September 8, 2015
Programmatic supply-side platform (SSP) sovrn on Tuesday announced that it has stepp ...
- 5 Ways To Get More Than Influence From Social Influencers
Social Media & Marketing Daily, Matt Johnson - Tuesday, September 8, 2015
Influencers can deliver more than a recognizable face and personality. They ha ...
- L'Oreal Seeks London Agencies For Digital And Experiential
Around the Net In MAD London, Sean Hargrave - Friday, September 4, 2015
L'Oreal is on the hunt for UK agencies with digital and experienti ...
- Apple News App Adds Publishing Partners
Around the Net in Mobile, Gavin O'Malley - Thursday, September 3, 2015
When Apple rolls out its Flipboard-like News app this fall, it wi ...
- If Bad UX Is To Blame For Ad Blockers, How Do We Fix It?
MediaDailyNews, Antoine Boulin - Thursday, September 3, 2015
Publishers and advertisers need to break the ad-blocking cycle, working together ...