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L'Oreal Seeks London Agencies For Digital And Experiential

  • Campaign, Friday, September 4, 2015 6:57 AM

L'Oréal is on the hunt for UK agencies with digital and experiential expertise as it sends out briefs for multiple brands. There is no intermediary. One brief is for a shop to handle the below-the-line portion of a launch campaign for a deodorant L’Oréal has created with Puma. Fred & Farid is tasked with the above-the-line activity. A second brief is for digital and experiential work for Vichy. TBWA holds Vichy’s main ad account and is unaffected by the review.

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