- BuzzFeed To Pursue AI As Part Of Digital Program
Publishers Daily, Ray Schultz - Sunday, January 29, 2023
CEO Jonah Peretti lays out plan to explore new digital capabilities. ...
- Google Releases Tactics For Account-Level Negative Keywords
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 27, 2023
Creating a list of negative keywords allows marketers to block ads fr ...
- Yandex Source Code Leaked, Racial Slurs Found In Document
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, January 29, 2023
A former Yandex employee allegedly leaked source code containing 1,922 ranking facto ...
- Streamers' National TV Advertising Slips In Some Metrics For TV Season
Television News Daily, Wayne Friedman - Monday, January 30, 2023
Total estimated paid advertising/media value for national TV advertising dropped 5% ...
- One Third Of Young Children Have Been Harassed On YouTube, Study Says
Digital News Daily, Colin Kirkland - Thursday, January 26, 2023
More than a third of children in the U.S. said they h ...
- Google Presses Court To Nix Children's Privacy Claims
Digital News Daily, Wendy Davis - Thursday, January 26, 2023
Google is pressing a federal appeals court to reconsider its decision reinstati ...
- TikTok Competes With Social Apps By Expanding Its DM Options
Digital News Daily, Colin Kirkland - Thursday, January 26, 2023
TikTok has expanded its direct messaging options, giving users an option ...
- Consumers Eagerly Sign On For Subscriptions, But Are Wary Of Price, Study Finds
Email Marketing Daily, Ray Schultz - Friday, January 27, 2023
Streaming was the most popular subscription gift during the 2022 holiday seaso ...
- Bloomreach Drives Record Growth, Exceeds $150M Annual Recurring Revenue
Performance Marketing Insider, Laurie Sullivan - Friday, January 27, 2023
Raj De Datta, co-founder and CEO of Bloomreach, talks about how t ...
- 'Extremists' Aim To Wipe Out Ad Industry, IAB's Cohen Says
PolicyBlog, Wendy Davis - Thursday, January 26, 2023
"Washington D.C. leaders including Amy Klobuchar and Ted Cruz will throw o ...
- Google Search 'Cars For Sale' Widget Available In U.S.
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 26, 2023
Google Search will enable auto dealerships to serve up lot inventory direct ...
- Linear TV Shows Flat Q4 Ad Growth, Nearly On Par With Digital Media
Television News Daily, Wayne Friedman - Thursday, January 26, 2023
Full-year 2023 is projected to see ad-revenue results for major TV-based compani ...
- NBCU CEO's Ad Outlook: 'Stabilized,' But Still Weak For Early 2023
Television News Daily, Wayne Friedman - Thursday, January 26, 2023
"There are parts of the market that are really doing well ...
- Web3 Startup Partners With Publicis, Dentsu To Develop Community Rewards
Digital News Daily, Colin Kirkland - Thursday, January 26, 2023
ValuesCo has closed a $2.7 million seed-funding round to build community-driven rewar ...
- D.C. Attorney General Seeks To Revive Antitrust Battle With Amazon
Digital News Daily, Wendy Davis - Wednesday, January 25, 2023
"Amazon wields its enormous market power by requiring its millions of third-par ...
- Outreach Offers AI-Driven Tool For Creating B2B Sales Emails
Email Marketing Daily, Ray Schultz - Thursday, January 26, 2023
The new solution will improve efficiency for sales reps, the company s ...
- Senator Hawley Preps Bill To Ban TikTok
Mobile Insider, Wendy Davis - Wednesday, January 25, 2023
TikTok "is China's backdoor into Americans' lives," Senator Josh Hawley (R-Missouri) sa ...
- AI For Creative Optimization Sees 800% Improvement On ROAS, Company Reports
Performance Marketing Insider, Laurie Sullivan - Thursday, January 26, 2023
Albert AI developers aimed to prove the company's technology can improve creati ...
- Google Changes How Android Works In India Based On Antitrust Ruling
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 25, 2023
Similar to the changes made in Europe for many of the sa ...
- Disney Strikes Outcome Measurement Deal With EDO
Television News Daily, Wayne Friedman - Wednesday, January 25, 2023
Disney says its clean-room technology and Disney Audience Graph technology are worki ...
- Live, Linear TV Still Lives - Will Pro Sports On Amazon, YouTube Force An Ad-Revenue Shift?
TV Watch, Wayne Friedman - Thursday, January 26, 2023
Digital versus traditional media? It's not either or. Look for a continu ...
- Strava Acquires 3D Outdoor Mapping Platform Fatmap
Digital News Daily, Colin Kirkland - Tuesday, January 24, 2023
While the activity-tracking social platform and mapping platform will remain separate f ...
- Google 'Corrupted' Ad-Tech Competition, Feds Claim In New Lawsuit
Digital News Daily, Wendy Davis - Tuesday, January 24, 2023
The DOJ alleges Google used anticompetitive tactics to monopolize digital display advertisi ...
- Digital Content Next Weighs In Against Meta In Battle Over Inflated Metrics
Digital News Daily, Wendy Davis - Tuesday, January 24, 2023
"Facebook's potential reach metric is a fundamental metric that is material ...
- Follow The Emails: Who Sent The Most In A 7-Month Period
Email Insider, Ray Schultz - Wednesday, January 25, 2023
Nordstrom was first in volume among retailers, with Fashion Nova second, EmailTooltest ...
- How You're Set Up To Fail On Amazon, And What To Do About It
MediaDailyNews, Jared Belsky - Wednesday, January 25, 2023
Marketers can't afford to wait to get Amazon and retail media righ ...
- How 2022 Trends Will Affect 2023 Advertising
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 25, 2023
NP Digital's research paper outlines findings from anonymous data collected by t ...
- Tinuiti Acquires Ampush In Move To Further Support Paid Social
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 24, 2023
Performance marketing firm Tinuiti today announced the acquisition of Ampush, a grow ...
- Basis Delivers On Programmatic Guaranteed, Kreps Creative First To Use
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 24, 2023
Jamie Stevenson, senior visual strategist at Kreps Creative, began using the platfo ...
- Microsoft Cloud Fuels Earnings And Future In AI, But Computer Services Decline
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 24, 2023
Microsoft on Tuesday reported revenue declines from its Windows OEM Operations a ...