- IAB Pushes For DIY Ad Units, Modules
Online Media Daily, Laurie Sullivan - Monday, July 30, 2012
Industry insiders believe agencies, brands and publishers need to take steps ...
- Google Shifts Data Focus From Retargeting To Remarketing, Targets 3rd-Party Data
Online Media Daily, Laurie Sullivan - Friday, July 27, 2012
Ad agencies need quality third-party data to mix with their clients' da ...
- Content Is The New Creative
Data and Targeting Insider, Steve Smith - Friday, July 27, 2012
At the OMMA Display shows this week, I noted a general realizati ...
- Ad Industry Makes Real-Time Bid For Automation
Online Media Daily, Laurie Sullivan - Thursday, July 26, 2012
Magna Global estimates the programmatic market that will automate buys will gr ...
- Google Enters TV Biz, Google Fiber Debuts In Kansas City
Online Media Daily, Laurie Sullivan - Thursday, July 26, 2012
Google became a service provider Thursday with the official launch of Goog ...
- Social Media Revs To Reach Nearly $17 Billion
Online Media Daily, Laurie Sullivan - Wednesday, July 25, 2012
Advertising will contribute $8.8 billion to social media global revenue of $16 ...
- AOL Reports Global Ad Revs, Earnings Uptick
Online Media Daily, Gavin O'Malley - Wednesday, July 25, 2012
Despite persistent problems in the key area of display advertising, AOL w ...
- Display Innovation: Eyeview Launches Tools To Capitalize On Growth For In-Banner Video
VidBlog, Daisy Whitney - Thursday, July 26, 2012
Wait. I thought display ads were supposed to be the unsexy pa ...
- Ad Industry Needs Fewer Impressions
Data and Targeting Insider, Laurie Sullivan - Wednesday, July 25, 2012
How does the ad industry get to "scarcity"? At the OMMA Premi ...
- One Weird Old Tip To Avoid Bad Display Ads
OMMA Magazine, Larry Dobrow - Wednesday, July 18, 2012
At this time last year, I received one of the most curso ...
- Where Display Fits
OMMA Magazine, Eric Bamberger - Wednesday, July 18, 2012
At this point, every marketer knows consumers live in a cross-channel a ...
- Industry Searches For Next Step In Premium Display Ads
Online Media Daily, Laurie Sullivan - Tuesday, July 24, 2012
Social feeds in premium display advertising become more important as brands a ...
- a place for agencies in the world of data
Show Daily, Erik Sass - Wednesday, July 25, 2012
Agency folks who worry about getting left out of the new wor ...
- an interesting prediction from Gartner
Show Daily, Erik Sass - Wednesday, July 25, 2012
The rise of big data is changing the balance of power with ...
- digital lags in automation?
Show Daily, Erik Sass - Wednesday, July 25, 2012
J.T. Batson, chief strategy officer for Mediaocean, made this interesting (and surprisin ...
- do we need ratings for online data?
Show Daily, Erik Sass - Wednesday, July 25, 2012
The online ad industry may need some kind of ratings system f ...
- Jumptap Names Yahoo Veteran As COO
Online Media Daily, Mark Walsh - Tuesday, July 24, 2012
Mobile ad network Jumptap has named former Yahoo executive Frank Weishaupt ...
- Making online the "first screen"
Raw, Erik Sass - Tuesday, July 24, 2012
"What are twentysomethings doing online?" asked Eric Weisberg, executive creative director f ...
- creativity: Muppets + Bandaids
Raw, Erik Sass - Tuesday, July 24, 2012
The new Muppets-themed Bandaids are way, way better than the Bandaids ...
- spending (lots of) time with the Muppets
Raw, Erik Sass - Tuesday, July 24, 2012
Lest anyone think they're just tossing this stuff off... ...
- How Do We Define Premium Advertising These Days?
Raw, Laurie Sullivan - Tuesday, July 24, 2012
What is premium advertising? At the OMMA Premium Display conference in L ...
- balancing user and brand relevance
Show Daily, Erik Sass - Tuesday, July 24, 2012
How do you make sure that an ad is entertaining, engaging, a ...
- Squishier Metrics For Premium Display
Show Daily, Laurie Sullivan - Tuesday, July 24, 2012
The analytics start before the campaign, according to Adam Kasper, EVP at Hav ...
- Mobile has arrived!
Show Daily, Erik Sass - Tuesday, July 24, 2012
I've probably written that headline several dozen times over the last coup ...
- OMG WTF CTR?
Show Daily, Erik Sass - Tuesday, July 24, 2012
Some clients are still talking about click-through rates, even though these a ...
- The Scarcity Of It All
Show Daily, Laurie Sullivan - Tuesday, July 24, 2012
How does the online ad industry reduce the number of ad inventor ...
- Scarcity: Ad Industry Doesn't Have A Choice
Show Daily, Laurie Sullivan - Tuesday, July 24, 2012
Wow - what an undertaking. How does the industry get to "scarcity ...
- how bad is display inventory?
Show Daily, Erik Sass - Tuesday, July 24, 2012
We all know there's too much display advertising inventory out there. ...
- The Digital Story Telling In Non-Linear Form
Show Daily, Laurie Sullivan - Tuesday, July 24, 2012
When's the last time you went online to find an ad? ...
- IAB rising stars units are "bad ass"
Show Daily, Erik Sass - Tuesday, July 24, 2012
You don't hear advertising described this way very often: ...