- Forget Programmatic: Could Email Be A More Effective Channel For Publishers Struggling To Monetize?
RTBlog, Tobi Elkin - Thursday, January 12, 2017
Earlier this week, I wrote about Medium's job cuts and its decisi ...
- Universal Pictures Home Entertainment Names Vizion Search Agency Of Record
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 11, 2017
Universal Pictures Home Entertainment (UPHE) has named Vizion Interactive search agency ...
- Google Halts Flash In Interactive Media Ads SDKs
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 5, 2017
Google sent another warning to publishers, advertisers and developers this week th ...
- Vivint Smart Home Finds 735% Sales Lift Through Native Ads
MediaDailyNews, Laurie Sullivan - Wednesday, January 4, 2017
Native ads will become an alternative in 2017 for brands looking ...
- Pandora Unveils 'Muted' Video, Responsive Ads
Real-Time Daily, Philip Rosenstein - Wednesday, January 4, 2017
Pandora, a media brand synonymous with digital audio, Wednesday unveiled a "mute ...
- Retailers Expected to Have Increased Digital Ad Spend 22.5% in 2016
Around the Net in Email, Dianna Dilworth - Tuesday, December 27, 2016
Retailers digital ad spending will likely increase 22.5 percent this year ...
- 20-Year-Olds Buy Radio Station, Build Omnichannel Ad, Media Company
MediaDailyNews, Laurie Sullivan - Friday, December 23, 2016
Bold Broadcasting will become the parent company, or holding company, for ...
- Eric Picard Heads To Pandora To Lead Product Management
Real-Time Daily, Tobi Elkin - Friday, December 23, 2016
Pandora named Eric Picard VP of ad product management. He'll be task ...
- Lenovo Taps Talend To Keep Data In-House
Data and Targeting Insider, Laurie Sullivan - Wednesday, December 21, 2016
Keeping data in-house rather than sending it to the cloud has advantage ...
- Google, Facebook To Take 70% Of UK Digital Display Spend By 2020
Around the Net In MAD London, Sean Hargrave - Monday, December 19, 2016
Google and Facebook will take more than 70% of all money spe ...
- Google To Shutter And Relaunch Contributor Subscription Ad Service
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 16, 2016
Google Contributor, the subscription service that allowed users to see fewer a ...
- Nearly Half Of Digital Display Misses Its Target Audience
Around the Net In MAD London, Sean Hargrave - Thursday, December 15, 2016
Almost half of online campaigns don't reach their target audience. A stu ...
- Roll Up Brands -- Waste Half Your Budget On The Wrong Audience, Then Halve It Again On Viewability
London Blog, Sean Hargrave - Thursday, December 15, 2016
Nobody comes out of the latest Nielsen research with flying colours. Advertise ...
- Delta Air Lines To Build Major Data Project In 2018
Data & Programmatic Insider, Laurie Sullivan - Sunday, December 11, 2016
Delta Air Lines is preparing to implement an omnichannel marketing and advertisi ...
- Ad Agencies To Fill Gaps Identified By President-Elect Trump
MAD, Laurie Sullivan - Friday, December 9, 2016
If Trump ushers in lighter regulation, it means digital advertising can mo ...
- Ezoic Creates Free Ad Revenue Index
MediaDailyNews, Laurie Sullivan - Thursday, December 8, 2016
Ezoic has launched a free, publicly available digital ad revenue index th ...
- How To Determine The Best Data For Return On Spend
SearchBlog, Laurie Sullivan - Friday, December 9, 2016
With a flood of data sources available, search marketers need to understa ...
- Criteo Creates Tech That Optimizes Dynamic Ads In Real-Time
MediaDailyNews, Laurie Sullivan - Wednesday, December 7, 2016
Criteo S.A. announced Wednesday that it has developed technology that contextually optimiz ...
- Study Finds Marketers On Technology Overload
Data and Targeting Insider, Laurie Sullivan - Wednesday, December 7, 2016
Marketers deploy an average of five media and marketing tools, purchase ...
- Wanna Reach Millennials? Get Emailing (Just Do The Math)
EuroMail, Sean Hargrave - Monday, December 5, 2016
It's their favourite medium to interact with brands, and given the challeng ...
- Goodway Group Projects 15% To 20% Increase For Display Ads by 2018
Real-Time Daily, Tobi Elkin - Wednesday, November 30, 2016
Programmatic media firm Goodway Group projected that programmatic display ad pricing wi ...
- Programmatic Will Grow Fastest Of All Channels And Dominate Display Next Year
Around the Net In MAD London, Sean Hargrave - Tuesday, November 29, 2016
Programmatic advertising will grow 31% next year -- faster than any oth ...
- SEMPO Soon To Close State Of Search Survey, Reveals Early Findings
SearchBlog, Laurie Sullivan - Tuesday, November 29, 2016
Brands and agencies said they are challenged with gaining the proper budge ...
- Advertising Without Search: What Will Happen To Google AdWords, Bing Ads?
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 18, 2016
Some of the smartest minds in search advertising question how much long ...
- Brands Cannot Recognize Their Omnichannel Customers, DMA Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 16, 2016
Just 9% of marketers participating in a white paper scheduled for relea ...
- Google Warns Advertisers Of Deadline To HTML5 For Video Ads
Online Video Daily, Laurie Sullivan - Thursday, November 3, 2016
Google will stop running video ads in the Adobe Flash format ...
- Programmatic Buyers Worry About Inventory Quality And Transparency
RTBlog, Tobi Elkin - Wednesday, November 2, 2016
Seventy-three percent of all U.S. display ad spending will be transacted programmaticall ...
- IAB: Search Ads Generate $16.3 Billion In First-Half 2016
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 1, 2016
Mobile revenue rose 89% from the $8.2 billion reported during the fir ...
- Google Sees Lift From Maps Ads, Local Mobile Clicks
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 25, 2016
An increasing number of local searches on Google Maps are turning ...
- Google Pulls Online, Offline Survey Data Into Analytics 360
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 19, 2016
Google has offered a survey product since 2012, but the latest versi ...