- Yahoo Finds Profit In Mobile, Social, Native, Video
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 18, 2016
Yahoo, which expects to hand its advertising business to Verizon Communications soo ...
- Google To Regain MRC Accreditation For DoubleClick For Publishers Mobile Impressions
MediaDailyNews, Laurie Sullivan - Thursday, October 13, 2016
A filing from the Media Rating Council (MRC) surfaced on the W ...
- New IAB Standards Promise Major Ad Shakeup
The Daily Blog, Erik Sass - Tuesday, October 11, 2016
The Interactive Advertising Bureau's new formats and standards for ad units wi ...
- IDG CEO On Future Of Digital Display Ads & How To Transition To Digital
Supply-Side Insider, Sara Guaglione - Friday, October 7, 2016
Can digital display advertising continue to be profitable for publishers? Only ...
- DialogTech, LiveRamp Partner To Enhance Call Attribution From Display Advertising
Real-Time Daily, Philip Rosenstein - Monday, October 3, 2016
DialogTech, the end-to-end call attribution and conversion platform, on Monday introduced DialogTe ...
- Achieving Scale, Improving Efficiency Factors In LinkedIn's Segue To Programmatic
Around the Net in Real-Time, Tobi Elkin - Thursday, September 29, 2016
In an interview with eMarkteter's Maria Minsker, LinkedIn's Russell Glass, head ...
- Google Metrics Closes 'Loop' Across Search, TV, YouTube, In-Store
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 26, 2016
Google will make several announcements Monday during Advertising Week related to measuremen ...
- Heineken Finds 4.3% In-Store Sales Increase Through Intent Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 21, 2016
Heineken has an always-on search strategy, even when buying display ads. N ...
- U.K. Consumers Seem To Think Advertising Is Getting Worse
Around the Net in Real-Time, Tobi Elkin - Thursday, September 15, 2016
A new study by Adobe finds that U.K. consumers are among t ...
- Brightcom Launches Compass, Hybrid Ad Platform
Real-Time Daily, Philip Rosenstein - Wednesday, September 14, 2016
Ad-tech company Brightcom announced Wednesday the public release of Compass, a n ...
- Programmatic Display Advertising Grows In Germany
Around the Net in Real-Time, Tobi Elkin - Tuesday, September 13, 2016
Research firm eMarketer, in its first programmatic media forecast for Germany, project ...
- In Programmatic Display Market, 50% Of Ads Viewed On Mobile
RTBlog, Tobi Elkin - Thursday, September 1, 2016
The U.S. is the largest market for programmatic display advertising, with mo ...
- iProspect Hires Ex-Google Exec To Run Programmatic
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 10, 2016
iProspect appears to be on a winning streak. Just months before i ...
- Adobe Rolls Out Accreditation Program With Badge And Certification
MediaDailyNews, Laurie Sullivan - Tuesday, August 9, 2016
Adobe this week will begin officially rolling out a worldwide accreditation progr ...
- Unofficial 2016 Olympic Sponsors Find Ways To Capitalize On Rule 40
MediaDailyNews, Laurie Sullivan - Friday, August 5, 2016
Adidas, Auto Trader, Gatorade, Under Armour and others -- unofficial sponsors ...
- Google Testing Exchange Bidding In Dynamic Allocation
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, August 2, 2016
Google has been allowing a few brands to run ads across oth ...
- Russell Athletic Campaign Focuses On Motivation, Team Sports
MediaDailyNews, Laurie Sullivan - Friday, July 29, 2016
Russell Athletic has launched the Team On advertising campaign, bringing former N ...
- Google Reports More Than $21 Billion Quarterly Revenue As Cost Per Click Declines
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 28, 2016
Alphabet, Google's parent company, reported second-quarter 2016 earnings Thursday that beat analyst ...
- Only 9% Of Ads Viewed For Longer Than A Second
Around the Net In MAD London, Sean Hargrave - Wednesday, July 27, 2016
Since January 2016, research firm Lumen has used laptop-mounted eye-tracking cameras ...
- Why It's Time Digital Display Got Creative, Like Digital Outdoors
London Blog, Sean Hargrave - Wednesday, July 27, 2016
If just 9% of digital display is viewed for just a secon ...
- The Eyes Have It
Research Brief, Jack Loechner - Monday, July 25, 2016
The teams spent several weeks testing 30 adults in a lab usi ...
- Google Finds Web Video Viewability Rates Of 62% In U.S.
MediaDailyNews, Laurie Sullivan - Friday, July 15, 2016
Google has released its Global State of Play report for video wi ...
- Google, Shutterstock, Licensing Deal Automatically Chooses Images For Ads
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 12, 2016
Shutterstock announced Tuesday a licensing deal with Google that gives marketers acce ...
- AcuityAds Launches Programmatic Platform In Europe
Real-Time Daily, Philip Rosenstein - Monday, July 11, 2016
Last Tuesday, AcuityAds' self-serve programmatic marketing platform went live in the Europe ...
- Google Kills Off Flash, Reminds Advertisers Of Deadline
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 29, 2016
Google will officially stop accepting Flash file uploads from advertisers on Thursd ...
- Relevancy Is A Mobile Display Myth -- It's User Control That Will Stop The Blocking
London Blog, Sean Hargrave - Wednesday, June 29, 2016
Hate to break it to you -- but nobody picks up ...
- LinkedIn Launches Programmatic Buying
Real-Time Daily, Tobi Elkin - Tuesday, June 28, 2016
LinkedIn on Tuesday announced the launch of programmatic buying to make ...
- B2B Marketers Get More Comfortable with Programmatic
Around the Net in Real-Time, Tobi Elkin - Monday, June 13, 2016
More B2B marketers are dipping their toes into the programmatic media ga ...
- Fraudulence, Viewability Higher In Programmatic Digital Display Ads In France
Around the Net in Real-Time, Tobi Elkin - Thursday, June 9, 2016
Programmatic digital display ads in France were more likely to be fraudule ...
- Bluecore Extends Marketing Personalization Across Channels
Email Marketing Daily, Jess Nelson - Monday, June 6, 2016
Email marketing company Bluecore announced the launch of Bluecore Ads on Monda ...