reportOren Netzer Reveals Search Targeting Secrets Learned From Programmatic Display, VideoSearch & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 11, 2016
Oren Netzer, who founded DoubleVerify in 2008, believes he can bring programmat ...
Brits Nearly A Tenth Less Likely To Click On Ads Than AmericansAround the Net In MAD London, Sean Hargrave - Tuesday, May 10, 2016
Digital advertisers are finding it more difficult to reach Internet users ...
TubeMogul Steps Up Non-Desktop Video Ad RevenueAround the Net in Real-Time, Tobi Elkin - Tuesday, May 10, 2016
AdExchanger's take on TubeMogul's first-quarter earnings: Advertisers are spending less on deskt ...
Mobile Drives Programmatic Ad Spending In ChinaAround the Net in Real-Time, Tobi Elkin - Friday, May 6, 2016
Programmatic ad spending in China is moving to mobile and is bei ...
How Email Is Unlocking Millennials' Display PotentialEmail Insider Europe, Sean Hargrave - Wednesday, May 4, 2016
Even if they're not reading your offers, an email address can targ ...
Forbes Gets Philosophical: Look Within To Improve Customer ExperiencesSearchBlog, Laurie Sullivan - Wednesday, May 4, 2016
It may sound a little philosophical, but data improves the customer experien ...
Fewer CEOs Paying Attention To Data, Study SaysSearchBlog, Laurie Sullivan - Monday, May 2, 2016
Data and analysis help brands gain a competitive advantage -- so mu ...
Why Chris Copeland Left GroupM For YieldbotSearch & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 26, 2016
While Chris Copeland spent a combined eight years at GroupM Next servi ...
PaperG Rebrands As 'Thunder,' Launches New Creative Tool For FacebookReal-Time Daily, Tobi Elkin - Monday, April 25, 2016
Creative management platform PaperG has rebranded as "Thunder" and launched a n ...
IAB Reports $59.6 Billion In 2015, Mobile And Programmatic Drive GrowthMediaDailyNews, Laurie Sullivan - Thursday, April 21, 2016
In 2015, the U.S. interactive ad revenue reached $59.6 billion in 201 ...
Google, Microsoft Expected To Report Slower GrowthSearch & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 20, 2016
Alphabet -- Google's parent company -- and Microsoft will report quarterly earnin ...
Yahoo Search Business Takes A Beating, Mobile And Display Bright SpotSearch & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 19, 2016
Yahoo reported that revenue fell 11% to $1.09 billion for the fir ...
Is An RTB Supply Crisis Looming?Around the Net in Real-Time, Tobi Elkin - Monday, April 18, 2016
Marketing Land reports: "As programmatic has become the buying method of choi ...
1-800-Flowers Finds Love On IBM Cloud, Talks Bots For Service CenterSearch & Performance Marketing Daily, Laurie Sullivan - Friday, April 15, 2016
Arnie Leap, 1-800-Flowers CIO, talks like a CMO. He understands the importan ...
Google Tests Exchange Bidding In DoubleClick For Publishers, With Eye On MobilePublishers Daily, Laurie Sullivan - Wednesday, April 13, 2016
Google has begun testing exchange bidding in DoubleClick for Publishers, allowing oth ...
Mobile Campaigns, Measurement Not Keeping Up With ConsumptionSearch & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 12, 2016
Mobile advertising may suffer from the hype surrounding it. Some 21% ...
Search Budgets Decline In Q1 -- First Time In More Than Six YearsSearchBlog, Laurie Sullivan - Tuesday, April 12, 2016
Marketers made many changes in the way they bought media during t ...
'The Boston Globe' Shakes Trump, Turns Satirical Content Into LeadsSearchBlog, Laurie Sullivan - Monday, April 11, 2016
"The Boston Globe" found a way to use U.S. First Amendment righ ...
Keurig Green Mountain's First Addressable TV Campaign Runs Cross-PlatformMediaDailyNews, Laurie Sullivan - Monday, April 4, 2016
Keurig Green Mountain asks "What if" in its latest multichannel campaign, t ...
Major Gap Exists Between Campaign Execution, Attribution, Performance, Study Finds Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 5, 2016
Marketers still struggle with deciphering marketing signals and campaigns across channels. ...
If Microsoft Helps Finance Yahoo, Data Will Drive Better AdsSearch & Performance Marketing Daily, Laurie Sullivan - Friday, April 1, 2016
Microsoft Program Manager Jacob Rossi took to Twitter to deny that t ...
How Do You Get Better At Targeting People Who Ignore You?London Blog, Sean Hargrave - Friday, April 1, 2016
You'd be surprised how many "gurus" are out there saying the k ...
Paid Search Driving Traffic To Retail Sites; U.S. Not The GoldmineSearch & Performance Marketing Daily, Laurie Sullivan - Thursday, March 31, 2016
Nearly two in every 100 visits to online shopping sites globally arri ...