Marketing Land reports: "As programmatic has become the buying method of choice for online display advertising — overtaking manual digital ad buying last year, according to eMarketer
— Neil Sweeney, president and CEO of programmatic mobile ad platform JUICE Mobile
, argues that the industry is too
wholeheartedly embracing RTB (real-time bidding) and not considering the ramifications of ignoring direct buying channels like programmatic direct, or considering both
sources together."
Read the whole story at Marketing Land »
