- Yahoo Search Revenue Forecast Declines, Overall Mobile To Rise, Analyst Says
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 23, 2016
Yahoo's revenue from its search business will decline 12.7% to $1.41 billi ...
- EMarketer's Grim Outlook For Yahoo Ad Rev
VidBlog, P.J. Bednarski - Wednesday, March 23, 2016
Today, eMarketer is reporting that based on its latest ad spending forecas ...
- Will Google 360 Help Brands Better Understand Omnichannel?
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 16, 2016
Marketers have many definitions of "omnichannel" advertising, but vendors hope the relea ...
- Brands Find Less ROI Accountable In 2016 Compared With A Year Ago, Study Shows
SearchBlog, Laurie Sullivan - Thursday, March 17, 2016
Marketers in charge of advertising budgets find that the complexity of technolo ...
- Google Creates Analytics 360, Introduces DMP For A Multiscreen World
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 15, 2016
Google's mission to increase the accuracy of the search and display advertisemen ...
- Horizon Becomes Blab's First Agency Partner To Build 'Conversation Segments'
Data and Targeting Insider, Laurie Sullivan - Wednesday, March 9, 2016
Horizon Media became Blab's first agency partner to use the predictive company ...
- AdWords Customer IDs For Targeting On Google Display Network
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, March 8, 2016
Google has added the ability to upload advertising IDs to AdWords, helping markete ...
- Finding Customers In The Moment
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, March 2, 2016
How do marketers find the right person at the right moment? Goog ...
- How Data From Real-Time Streaming Video Fuels Media Campaigns
Data and Targeting Insider, Laurie Sullivan - Wednesday, March 2, 2016
Live-streaming video provides a way to interact with consumers in real ti ...
- How Cross-Channel Drives The Future Of Search
SearchBlog, Laurie Sullivan - Tuesday, March 1, 2016
adMarketplace, Apple, Bing, Facebook, Google, Instagram, and Yahoo, among others, hold ...
- The DNA Of A Call Through Clicks
SearchBlog, Laurie Sullivan - Monday, February 29, 2016
Conversations used as quality signals to better optimize paid-search advertising have beco ...
- Rakuten Acquires Manifest, Strengthens Position In Social Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 25, 2016
Rakuten Marketing -- known for its display, search and affiliate programs ...
- The Myth About Clicks, Mobile And Desktop
MediaDailyNews, Laurie Sullivan - Tuesday, February 23, 2016
Advertisers looking for consumers to make a purchase, visit their stores, ...
- 60% Of All Mobile Banner Ad Clicks Are Accidents
Mobile Insider, Ben Frederick - Thursday, February 18, 2016
According to a survey from mobile location firm Retale, 60% of clic ...
- Mobile's Direct Link With Consumers Requires Change
SearchBlog, Laurie Sullivan - Thursday, February 18, 2016
For all the remarkable progress that Google, Bing -- and yes, ev ...
- Google Collects Student Data, But Not For Ad Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 16, 2016
In a letter to Minnesota Sen. Al Franken, Sue Molinari, Google's ...
- Google Sets Deadline To Stop Running Display Ads In Flash Format
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 10, 2016
Google will stop running display ads in the Adobe Flash format ...
- Merkle Acquires U.K.-Based dbg To Strengthen Data Strategy
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 9, 2016
With a push to build its presence in the United Kingdom, Merk ...
- Top Super Bowl 2016 Advertisers' Scores Based On Digital Media Performance
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 8, 2016
Super Bowl 2016 advertisements may have lacked the luster of previous year ...
- Krux Creates Direct Peer-To-Peer Data Buying, Selling Platform
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 4, 2016
Krux has built technology using a cloud infrastructure allowing companies like Edmunds.co ...
- Advertisers Are Right -- They Really Are Wasting Half Their Money On Spray And Pray Display
London Blog, Sean Hargrave - Thursday, February 4, 2016
Research suggests UK viewability rates are just 50%, thanks to mass adopti ...
- 60% Of All Mobile Banner Ad Clicks Are Accidents
MoBlog, Ben Frederick - Thursday, February 4, 2016
According to a survey from mobile location firm Retale, 60% of clic ...
- Is Digital A Dead Man Walking? Or Could Native Replace The Addiction To Spray And Pray?
London Blog, Sean Hargrave - Monday, February 1, 2016
Digital marketing is more an injured man limping than a dead m ...
- 'Forbes' Tests Ways To Sideline Ad Blocking
Publishers Daily, Laurie Sullivan - Friday, January 29, 2016
Forbes, a media owner with an ad-supported business model, searches for ...
- Adobe Sees Significant Shift To Mobile Search, But Signs Point To Slowing Growth
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 29, 2016
Paid-search momentum shows signs of slowing growth year-over-year (YoY) for desktop a ...
- Nielsen Makes Digital Ad Ratings Available In Google DoubleClick
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 27, 2016
Nielsen announced Tuesday at the Interactive Advertising Bureau Annual Leadership Meeting th ...
- IAB: Identifying Cross-Channel Audiences Key To Marketers In 2016
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 27, 2016
The ability to recognize audiences across channels and devices will become k ...
- Search: Why Marketers Should Rethink The Definition
SearchBlog, Laurie Sullivan - Thursday, January 28, 2016
Paid-search spend continues to decline. Some would rather hear that "growth continu ...
- Why The Time Is Perfect For The IAB's Data Center Of Excellence
Search & Performance Marketing Daily, Dave Hendricks - Wednesday, January 27, 2016
Ad tech and online advertising as a whole are undergoing a peri ...
- IAB: Technology Gap Requires Advertising Industry To Build Global Support Network
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 26, 2016
The Interactive Advertising Bureau pegs Russia's online advertising marketing at about ...