- Ad Industry Could Face Talent Shortage, Says New IAB Chair Wiener
MediaDailyNews, Laurie Sullivan - Sunday, January 24, 2016
The IAB has appointed Lauren Wiener, president of buyer platforms at vid ...
- Walmart To The Rescue In Ad Fraud?
Real-Time Daily, Steve Smith - Saturday, January 23, 2016
Are there any "good actors" leading by example in the fight again ...
- How To Audit The Media Mix
Around the Net in Search Marketing, Laurie Sullivan - Friday, January 22, 2016
It's always a challenge to create the perfect marketing mix, from displ ...
- Yieldbot Becomes Profitable, Focuses On Mobile Location Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 14, 2016
First-party data from search or social and Web properties that tell bran ...
- 2016 Sees Display Ad Spend Overtake Search In U.S.
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 11, 2016
Marketers in the U.S. will spend more on display than search advertisi ...
- Google Branches Programmatic Into Other Ad Media In 2016
SearchBlog, Laurie Sullivan - Tuesday, January 12, 2016
Expect Google engineers to experiment with new programmatic capabilities in 2016. That ...
- FMCGs Go Direct -- Bad For Digital Display,Good For Content, Social And Mobile?
London Blog, Sean Hargrave - Thursday, January 7, 2016
Nestle has already there and Mondelez and Unilever are likely to follo ...
- NYC Payphones Are Being Replaced By Free WiFi Kiosks
Mobile Marketing Daily, Ben Frederick - Tuesday, January 5, 2016
Since payphones are no longer viable, New York City is placing fr ...
- Amazon To Force Brands, Agencies To Rethink Advertising
MediaDailyNews, Laurie Sullivan - Monday, January 4, 2016
Amazon is about to change how companies and agencies allocate global med ...
- Merchandising Is Next Data Point In Online Ad-Serving Platforms
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 31, 2015
Content Analytics engineers are working to integrate the company's merchandising technology in ...
- 'Fat Thumbs' Still A Problem for Mobile Ads In Growth Regions
Mobile Marketing Daily, Ben Frederick - Tuesday, December 29, 2015
A survey from Reuters Digital News Report shows that more than ...
- Advertising To Surpass $500 Billion In 2016
MediaDailyNews, Laurie Sullivan - Thursday, December 24, 2015
Overall, IHS forecasts that advertising spend will rise 5.7% in 2016 ...
- Kargo Sees $100 Million in Revenue
Mobile Marketing Daily, Ben Frederick - Wednesday, December 23, 2015
Mobile brand advertising company Kargo announced it had raked in a 10 ...
- Emotions At The Heart Of Successful Campaigns
Search & Performance Marketing Daily, Giovanni Strocchi - Monday, December 21, 2015
Emotions are one crucial element of digital advertising that supersedes responsive ...
- OpenAI Attracts $1 Billion Investment To Advance Digital Intelligence
MediaDailyNews, Laurie Sullivan - Sunday, December 13, 2015
Global technology companies like Amazon Web Services, alongside Elon Musk, among other ...
- Western Union Digital Multichannel Campaign Makes People Feel, Then Think And Act
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 11, 2015
Western Union has combined content, video, social, display, and search advertising in ...
- Facebook Analyzes How To Make Search Work Harder
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 9, 2015
Facebook will detail data outlining the link between search and its advertisi ...
- Brands Erode Black Friday Strategies With Early Advertising
MediaDailyNews, Laurie Sullivan - Friday, December 4, 2015
Advertisers alter the significance of the Thanksgiving Day holiday shopping weekend f ...
- Ve Interactive Acquires eBay Enterprise Marketing Solutions' Display Retargeting Business
Real-Time Daily, Tobi Elkin - Monday, December 7, 2015
Ve Interactive acquires eBay Enterprise Marketing Solutions' display retargeting business for ...
- Advertisers Look To Programmatic Merchandising To Boost Ad Targeting, Online Orders
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, December 6, 2015
The ability to combine advertising and merchandising through a programmatic platform, usi ...
- Google Protects Advertisers, Cracks Down On Ad Fraud
MediaDailyNews, Laurie Sullivan - Wednesday, December 2, 2015
Domains that falsely represent advertising inventory remain a major problem across t ...
- Yahoo Board Expected To Weigh 'Core' Business Sale, Other Options
MediaDailyNews, Joe Mandese - Tuesday, December 1, 2015
Yahoo's board is expected to discuss big strategic options -- including t ...
- Google Releases First Look Header Bidding For Publishers In Beta
Real-Time Daily, Laurie Sullivan - Tuesday, December 1, 2015
Google made a move Tuesday to give select advertisers more insight in ...
- New Tech Tracks Ads Cross Device, Raises Privacy Concerns
MediaDailyNews, Laurie Sullivan - Wednesday, November 25, 2015
Ultrasonic pitches embedded into TV commercials or in ads served in ...
- Google Discloses How It Uses Ratings To Improve Search Quality
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 23, 2015
Google recently overhauled and released a copy of its Search Quality Rate ...
- Starboard Wants Yahoo To Sell Core Business
Around the Net In Media, Gavin O'Malley - Thursday, November 19, 2015
Rather than sell its stake in Alibaba Group Holdings, activist investor Starboa ...
- Sonobi Launches Direct Programmatic Platform With Guarantee On Audience Targeting
Real-Time Daily, Tobi Elkin - Thursday, November 19, 2015
Sonobi, an advertising technology developer, on Thursday will launch guaranteed targeting ...
- Cross-Device Targeting Focuses On 'Humans'
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 18, 2015
Yahoo and Rocket Fuel have separately developed methods to target consumers wi ...
- Don't Serve Me The Same Ad As Ray Next Door. Believe Me - We're Nothing Alike
SearchBlog, Laurie Sullivan - Wednesday, November 18, 2015
Now that marketers have access to dynamic creative ads in HTML5, markete ...
- As Ad Blocking Grows, Brands Must Ask Agencies - How Do I Reach Millennials?
London Blog, Sean Hargrave - Wednesday, November 11, 2015
More than one in three Millennials is blocking ads, the IAB say ...