- Display Ads Prompt 60 Times More Phone Calls Than Click-To-Call, Study Finds
Real-Time Daily, Laurie Sullivan - Tuesday, November 10, 2015
Display ads influence 60 times more phone calls than a direct click-to-cal ...
- Blurred Lines -- How Digital Ends Days Of Above And Below The Line
London Blog, Sean Hargrave - Tuesday, November 10, 2015
Research suggests marketers are looking to focus below the line -- b ...
- 'The Economist' Looking To Attention-Based Metrics
Around the Net In MAD London, Sean Hargrave - Monday, November 9, 2015
"The Economist" wants to go from selling ads based on time ...
- eBay Sheds Enterprise Marketing Arm For $925 Million To Equity Firms, Zeta Interactive
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 2, 2015
eBay used the PayPal split in July to shed itself of i ...
- Local Search Advertising Revenue To Reach $9.5 Billion In 2020
SearchBlog, Laurie Sullivan - Tuesday, November 3, 2015
BIA/Kelsey projects that local search advertising revenue in the United States wi ...
- Is Programmatic Being Used By Big Agencies To Bash The Independents?
Programmatic Insider, Sean Hargrave - Friday, October 30, 2015
Enough independents have raised the issue, so it's worth wondering aloud wheth ...
- Real Time With WPP's $4 Billion Man
Programmatic Insider, Joe Mandese - Friday, October 23, 2015
This interview begins with me spreading a pile of slick brochures ...
- U.S. Online Ad Revenues Hit $27.5B In First Half Of 2015
MediaDailyNews, Laurie Sullivan - Wednesday, October 21, 2015
U.S. Internet ad revenue rose 19% to $27.5 billion in the fir ...
- Google Dominates Search, Struggles in Display Targeting Against Facebook
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 21, 2015
As Google and Facebook jockey to become the frontrunner in display ...
- Mobile Display's Parity With Search Shows Price Is Temporarily Trumping Quality
London Blog, Sean Hargrave - Tuesday, October 20, 2015
Mobile hitting a billion pounds is making the headlines -- but t ...
- Low Viewability's True Casualty Is Not Budget, But Halving Reach And Awareness
London Blog, Sean Hargrave - Thursday, October 15, 2015
The main casualty of ad viewability rates barely exceeding one in t ...
- Real-Time With WPP's $4 Billion Man
RTBlog, Joe Mandese - Sunday, October 11, 2015
This interview begins with me spreading a pile of slick brochures ...
- IAB UK Quells Ad-Blocking Fears With Strong Growth Figures
Around the Net In MAD London, Sean Hargrave - Thursday, October 8, 2015
Digital advertising spend hit GBP4bn in the UK during the first ha ...
- Ad Blockers Be Damned - Display Is On A (Mobile) High
London Blog, Sean Hargrave - Thursday, October 8, 2015
Forget the ad-blocking doom and gloom for a moment -- digital displ ...
- Disney Finds Emotion Next Targeting Metric For Advertising, Marketing
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 5, 2015
Emotional response is becoming the next significant measurement tool to target advertisemen ...
- Cross-Channel Campaign Study Confirms Integrated Data Required For Success
MediaDailyNews, Laurie Sullivan - Monday, October 5, 2015
Poor data integration sabotages cross-channel campaigns, and few companies have made t ...
- Is Programmatic Being Used By Big Agencies To Bash The Independents?
RTBlog, Sean Hargrave - Friday, October 2, 2015
Enough independents have raised the issue, so it's worth wondering aloud wheth ...
- Google Goes For 100% Ad Viewability
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 30, 2015
Google will introduce 100% viewable ads in the next few months, bringi ...
- Are Viewability Standards The Problem?
Show Daily, Gavin O'Malley - Thursday, October 1, 2015
When it comes to viewability, "standards are the problem," according to Gr ...
- Programmatic's Shift To Branding Is A Challenge For Marketers, Says Quantcast
Around the Net in Real-Time, Sean Hargrave - Tuesday, September 29, 2015
Research conducted earlier this year by WBR revealed that 92% of markete ...
- Magna Global: Programmatic Ad Spend Will Reach $37 Billion By 2019
MAD, Steve McClellan - Monday, September 28, 2015
According to Magna Global's just issued report, programmatic ad spend will accou ...
- Yahoo Rolls Programmatic Under BrightRoll
Real-Time Daily, Laurie Sullivan - Monday, September 28, 2015
Starting today, all of Yahoo's programmatic advertising technology will connect under t ...
- Is Direct Programmatic Lining Them Up For Private Mobile RTB Conversion?
RTBlog, Sean Hargrave - Monday, September 28, 2015
The latest figures could suggest that direct programmatic leads in building awarene ...
- AOL Claims It Can Close Gap Between Mix Models And Attribution
MediaDailyNews, Laurie Sullivan - Thursday, September 24, 2015
AOL will announce later today the integration of media mix modeling (MM ...
- Ad Blockers Race Up App Charts As iOS 9 Is Launched
Around the Net In MAD London, Sean Hargrave - Friday, September 18, 2015
Less than a day after the launch of iOS 9, Apple's late ...
- U.S. Ad Market Expands Again In August, Digital Market Begins To Stratify
MediaDailyNews, Joe Mandese - Thursday, September 17, 2015
Following some downward revisions from major ad forecasters and syndicated ad-tracking firm ...
- EU Programmatic Market Jumped 70.5% In 2014
Real-Time Daily, Tyler Loechner - Wednesday, September 16, 2015
According to new data released Wednesday by IAB Europe, the European programmat ...
- Forecast: Global Media Ad Spend Growth Slows
MediaDailyNews, Laurie Sullivan - Tuesday, September 15, 2015
Total worldwide ad spend will reach $569.65 billion in 2015, down fr ...
- Adobe Builds Advanced Programmatic Advertising Platform
MediaDailyNews, Laurie Sullivan - Wednesday, September 16, 2015
During a time when advertisers struggle with fragmented programmatic ad buying process ...
- If Display Struggles To Keep Online News Going On Desktop, What Hope Is There On Mobile?
London Blog, Sean Hargrave - Monday, September 14, 2015
Although one editor is on the record saying display pays for quali ...