- HelloToken, Intently Address Ad Blocking
MediaDailyNews, Laurie Sullivan - Thursday, September 10, 2015
The advent of browser-based ad-blocking software could bring a new surge ...
- Quantcast Uses Search Data To Forecast Intent, Target Display And Video Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 10, 2015
Quantcast has expanded the use of search data to assist marketers ...
- Google DoubleClick Removes Ad Injectors
Around the Net in Search Marketing, Laurie Sullivan - Thursday, September 10, 2015
Google announced a strategy Thursday to remove injected ads from its advertisi ...
- Facebook Increases Share Of Ad Budgets, $12B Forecast In 2017
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, September 8, 2015
By 2017, Facebook is now on track to rake in roughly $12. ...
- Google Focuses On HTML5 To Support Advertisers
MediaDailyNews, Laurie Sullivan - Tuesday, September 1, 2015
In response to the growing backlash from Adobe Flash and the spre ...
- Web Browser Impressions Up, Interstitials High In Viewability
Mobile Marketing Daily, Ben Frederick - Tuesday, September 1, 2015
The share of impressions in the Web browser environment is still growi ...
- IAB Finds Search Strongly Influences Those Making Home Improvements
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 1, 2015
Search is the No. 1 source for home improvement ideas among Southerner ...
- Malvertising Hits MSN: Time For Stricter Ad Network Standards?
Publishers Daily, Laurie Sullivan - Friday, August 28, 2015
Cybercriminals behind the Yahoo and Azure malvertising attacks are back -- th ...
- Malvertising Up 300% In 2014, Spreading Cross-Channel Through Search Ads, Display, Video
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 25, 2015
Estimates suggest that advertising fraud will cost companies worldwide around $6.3 billi ...
- Amazon Says Bye-Bye To Flash Ads
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 24, 2015
Starting September 1, Amazon will no longer allow Flash-based ads to ser ...
- Bing Excels At Extraordinary Rate
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 24, 2015
Microsoft Bing -- which some believe will begin to emerge from Google ...
- Programmatic Marketers Still Catching Up To Consumers On Mobile
RTBlog, Tyler Loechner - Monday, August 24, 2015
When it comes to where programmatic display ads are being served, n ...
- MRC Requires Additional Disclosures In Updated Viewability Guidelines
Real-Time Daily, Tyler Loechner - Thursday, August 20, 2015
The Media Rating Council this week updated its desktop viewable ad impressi ...
- Online Ad Industry Needs To Wake Up And Deal With Ad Blocking
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 20, 2015
Search engines and Web publishers are bleeding billions of dollars in lo ...
- IDG/Nativo Deal Highlights Why Native Advertising Needs Standards
MediaDailyNews, Laurie Sullivan - Wednesday, August 19, 2015
The native ad platform introduced Wednesday allows marketers to create the ...
- How Search Marketers Can Gain Profit From Display
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, August 19, 2015
Bradley Nickel serves up tips on how search marketers can achieve profitabili ...
- What's Driving Search Marketers To Become Full Stack Campaign Managers?
Search & Performance Marketing Daily, Victor Wong - Tuesday, August 18, 2015
The recent 2015 Online Marketing Industry Survey from Moz confirmed what ...
- Advertising Industry Losing Billions To Ad-Blocking Software
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 14, 2015
The estimated loss of global revenue due to blocked advertisements will rea ...
- Google Loses Billions On Side Investments
Around the Net in Search Marketing, Laurie Sullivan - Thursday, August 13, 2015
Morgan Stanley estimates Google lost between $8 billion and $9 billion ...
- Viewability Crashes, Drops To 44%
Real-Time Daily, Tyler Loechner - Thursday, August 13, 2015
The ad industry still hasn't cracked the viewability nut. During the seco ...
- Content Marketing Must Have Its Facebook Moment And Start Talking Native
London Blog, Sean Hargrave - Wednesday, August 5, 2015
Content marketing will have to face its Facebook moment when an hone ...
- comScore Validates Measurement For Google DoubleClick
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 4, 2015
Third-party ad validation for some Google products got a shot in t ...
- Mapping Out The Best Attribution Path
Data and Targeting Insider, Laurie Sullivan - Tuesday, July 28, 2015
Marketers want to find an attribution model that considers all of t ...
- TubeMogul Goes Cross-Channel, Begins Supporting Display Advertising
Real-Time Daily, Tyler Loechner - Wednesday, July 29, 2015
TubeMogul, a programmatic ad tech company that went public last year, ...
- Boosting Paid-Search Campaigns With Ads Running On Google Display Network
Around the Net in Search Marketing, Laurie Sullivan - Monday, July 27, 2015
Melissa Mackey wants to set the record straight. Ad performance on t ...
- Facebook Atlas, Guthy-Renker Paid-Search Case Study
Around the Net in Search Marketing, Laurie Sullivan - Monday, July 27, 2015
Guthy-Renker's Proactiv online marketing team managed paid search and display independently until t ...
- Less Than Half Of UK Display Ads Are Viewable
Around the Net In MAD London, Sean Hargrave - Wednesday, July 22, 2015
Less than half (49%) of online ads served in the UK m ...
- Programmatic Represented 52% Of Display Ad Spend In 2014
Real-Time Daily, Tyler Loechner - Monday, July 20, 2015
U.S. marketers spent $10.1 billion through programmatic ad technologies last year, representi ...
- Programmatic's $10 Billion Milestone: Display First, TV Next
RTBlog, Tyler Loechner - Tuesday, July 21, 2015
Here's a projection put into perspective: IPG Mediabrands' Magna Global projects th ...
- It's Not Magic, Just Cross-Device Conversion Tracking
SearchBlog, Laurie Sullivan - Thursday, July 16, 2015
About 90% of consumers start an activity on one device and e ...