- As Mobile Results Improve, Desktop Search Value Erodes
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 15, 2015
If marketers don't make massive changes in the capabilities on Web sit ...
- Bing Rolls With Demographic Targeting
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 10, 2015
Bing Ads has introduced a demographic targeting options allowing companies to target the ...
- Gartner's Falling PC Estimates Confirm Rise In Mobile Search, Programmatic
SearchBlog, Laurie Sullivan - Friday, July 10, 2015
Search marketers seeing a shift from desktop to mobile clicks on paid-sear ...
- Google Offers A Better Way To View AdWords Display Reporting
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, July 7, 2015
Later this month, Google begin rolling out three new columns in AdWor ...
- AOL Deal The Last Roll Of The Dice For Microsoft Advertising
Around the Net In MAD London, Sean Hargrave - Thursday, July 2, 2015
Microsoft's exit from the world of online ad sales is tempered ...
- Toyota Gets Local With Google Places
Around the Net in Search Marketing, Laurie Sullivan - Thursday, July 2, 2015
Google is working with Toyota through its feature Google Places to r ...
- Nearly Half Of All UK Display Is Programmatic, 70% to 80% Share By 2018
Around the Net In MAD London, Sean Hargrave - Tuesday, June 30, 2015
Programmatic's total share of online advertising in the UK has risen fr ...
- 45% Of Display Ads Bought Via Programmatic In UK
Real-Time Daily, Tyler Loechner - Monday, June 29, 2015
Nearly half (45%) of online display ads purchased in the UK ...
- Robbing From Display To Pay Search?
RTBlog, Joe Mandese - Monday, June 29, 2015
Fascinating data coming out of WPP ad-tracking unit Kantar Media this mornin ...
- Google Automatically Blocks Ad Clicks To Save Brands Money
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 26, 2015
Search marketers cringe at the thought of paying hundreds of dollars f ...
- Sourcepoint Industry Vets Change The Future Of Ad Monetization For Publishers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 18, 2015
Admeld Founder Ben Barokas, former LiveRail COO Brian Kane, former AppNexus C ...
- Report: Audience Measurement Companies To Grow Revenue 25%
Data and Targeting Insider, Laurie Sullivan - Wednesday, June 17, 2015
Revenue from third-party audience measurement companies supporting entertainment and Internet advertising wi ...
- Pandora's Programmatic Offering Expands To Mobile Display
Real-Time Daily, Tyler Loechner - Tuesday, June 16, 2015
Pandora on Tuesday announced it has made all of its smartphone a ...
- Three In Four Publishers Will Increase Video Inventory To Meet Demand
Around the Net In MAD London, Sean Hargrave - Wednesday, June 10, 2015
Almost three-quarters of publishers have pledged to inject more video inventory in ...
- Powerful Images Capture Moods To Target Digital Ads
SearchBlog, Laurie Sullivan - Monday, June 8, 2015
Photos establish a person's identity thousands of pixels at a time. There ...
- Yahoo Gives Advertisers More Control Of Viewability, Fraud Verification
MediaDailyNews, Laurie Sullivan - Wednesday, June 3, 2015
Yahoo took another step Wednesday to improve advertising viewability and stop onli ...
- How Search Will Capitalize On Wearable Devices, Internet Of Things
SearchBlog, Laurie Sullivan - Thursday, May 28, 2015
Deep-linking will eventually allow people to search across every connected device ...
- Magnetic Acquires MyBuys, Raises $25 Million Equity Round
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 21, 2015
Magnetic said Thursday that it will merge with MyBuys to expand i ...
- Breakthrough As Advertisers Pay The Same For Print As Digital At The 'Times'
Around the Net In MAD London, Sean Hargrave - Tuesday, May 19, 2015
'Times' advertisers are to begin paying the same rate for display advertisi ...
- London's Blnkx Heads Toward Video Only Business
Around the Net in Video, P.J. Bednarski - Monday, May 18, 2015
Chief Executive S. Brian Mukherjee said on Monday that the company wi ...
- Mobile Advertising Has A Measurement Problem
Mobile Insider, Patrick Keane - Tuesday, May 12, 2015
Brand investment in mobile advertising is growing quickly -- spending is project ...
- Mondelez To Offer 'Buy Now' Button On Cadbury Ads
Around the Net In MAD London, Sean Hargrave - Monday, May 11, 2015
Mondelez International has signed an agreement with online purchase specialists ChannelSight th ...
- How Programmatic Influences Customer Journeys
Around the Net in Search Marketing, Laurie Sullivan - Thursday, May 7, 2015
As programmatic moves into display, video, mobile and more, search engi ...
- Yes Virginia, Mobile Banner Ads Really Can Drive Bricks and Mortar Sales
MoBlog, Steve Smith - Thursday, May 7, 2015
Catalina and 4Info claim they have solid numbers to show how effecti ...
- Google DoubleClick Revises Its Approach To Creative Ad Development
MediaDailyNews, Laurie Sullivan - Monday, May 4, 2015
Dynamic creative optimization, the latest piece of the advertising supply chain ...
- Multimillion-Dollar Annual Cost Of Programmatic Platforms Could Slow Industry Growth
MediaDailyNews, Laurie Sullivan - Thursday, April 30, 2015
The multimillion-dollar cost of building and maintaining a programmatic platform could sl ...
- Adobe Acquires Dynamic Creative Tech, Creates An Advanced Programmatic Supply Chain
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 29, 2015
Adobe Systems announced Wednesday that it has acquired dynamic creative technology fr ...
- Google Has A New Display Network Interface
Around the Net in Search Marketing, Laurie Sullivan - Monday, April 27, 2015
Navah Hopkins believes Google's display campaigns look a lot like Facebook's the ...
- IAB: Digital Ad Revenue Approaching $50 Billion Annually
MediaDailyNews, Laurie Sullivan - Wednesday, April 22, 2015
U.S. digital advertising revenue rose 16% to $49.5 billion in 2014 compar ...
- Political Campaigns And The Race Between Social, Search
Data and Targeting Insider, Laurie Sullivan - Tuesday, April 21, 2015
The increase in prices to advertise on social sites like Facebook cou ...