Programmatic’s total share of online advertising in the UK has risen from 28% in 2013 to 45% in 2014, according to the Internet Advertising Bureau (IAB) and will soar to 80% in three
years’ time. Of the GBP2.13bn spent on display ads across the internet and mobile last year, GBP960m was spent on programmatic and its solutions such as automated systems and
real-time bidding. The IAB predicts programmatic will account for between 70% and 80% of all digital ad spend in the UK by 2018.
Read the whole story at Marketing Week »
