- Yahoo Search Improves, But Misses Analysts' Estimates
MediaDailyNews, Laurie Sullivan - Tuesday, April 21, 2015
Yahoo reported Tuesday that search volume rose in the first quarter ...
- Yahoo Readies NewFronts 2015, Delivers Video Through Native, App Install Ads
MediaDailyNews, Laurie Sullivan - Wednesday, April 22, 2015
Yahoo released native video and video-app install ads on Wednesday, days befo ...
- What's Best For Brands: Higher Search Impressions, or Lower Cost Per Click and Competition?
SearchBlog, Laurie Sullivan - Tuesday, April 21, 2015
First impressions account for a lot, especially when they appear in sear ...
- Moneysupermarket Using Programmatic To Move Beyond Last Click Mentality
Around the Net In MAD London, Sean Hargrave - Friday, April 17, 2015
Moneysupermarket was among the first UK brands to ring fence its first-par ...
- More Than Data: Pioneers Show Programmatic Is About People, Culture Too
London Blog, Sean Hargrave - Friday, April 17, 2015
Programmatic is normally associated with data-driven display, but the message from ear ...
- Google, Yahoo Encrypting Ad Network Connections
SearchBlog, Laurie Sullivan - Monday, April 20, 2015
Google and Yahoo in separate announcements said they will individually encrypt ...
- Where's Your Name Been? Brand Safety Now Top Priority Following 'Paedo' Site Revelations
London Blog, Sean Hargrave - Thursday, April 16, 2015
Brand safety is promoted to the No. 1 topic of the mome ...
- AOL Launches Cross-Screen Programmatic Ad Platform 'One'
Real-Time Daily, Tyler Loechner - Tuesday, April 14, 2015
Just over one year after announcing plans to roll all of i ...
- IAB Reveals Record Spending -- But Why The Mobile Attention Disconnect?
London Blog, Sean Hargrave - Thursday, April 9, 2015
If more than half of all Web content is consumed on ...
- Programmatic Giving Search Marketers Opportunity To Oversee Other Media
SearchBlog, Laurie Sullivan - Wednesday, April 8, 2015
Search marketers familiar with auction-based advertising could have a new opportunity ...
- Brands With Limited Data View Fail At Data-Driven Marketing
MediaDailyNews, Laurie Sullivan - Wednesday, April 1, 2015
Capturing one complete view of the customer journey remains ridden with obstacle ...
- Incomplete, Inaccurate Data Stifling B2B Advertising Industry
Data and Targeting Insider, Laurie Sullivan - Wednesday, April 1, 2015
Display and video advertisement rely on accurate customer data in order ...
- Facebook, Twitter Will Get A Third Of Display Ads In 2017
The Social Graf, Erik Sass - Monday, March 30, 2015
Predicting the demise of online display advertising has become something of ...
- Google Takes Backseat To Facebook's Digital Display Ad Revenue
MediaDailyNews, Laurie Sullivan - Thursday, March 26, 2015
Google takes the No. 2 position in digital display advertising revenue behi ...
- CMOs Focus More On Tech To Automate Media Decisions
MediaDailyNews, Laurie Sullivan - Wednesday, March 25, 2015
Blake Cahill, global head of digital and social marketing at Philips, manag ...
- Facebook's LiveRail Expands Into Mobile In-App Display
RTBlog, Tyler Loechner - Thursday, March 26, 2015
At yesterday's Facebook F8 Developer Conference, the social network made several announcemen ...
- I'm Bad, You're Bad -- How About An Agency-Brand Amnesty?
London Blog, Sean Hargrave - Wednesday, March 25, 2015
Nothing has been done about viewability in display campaigns until very recent ...
- Health Care Marketers Missing Local Search Ad Opportunities
SearchBlog, Laurie Sullivan - Tuesday, March 24, 2015
Health care marketers are missing an opportunity to connect through search engines--Bin ...
- When Behavior Becomes The Main Signal In One-On-One Targeting
Data and Targeting Insider, Laurie Sullivan - Monday, March 23, 2015
One-to-one marketing isn't a new idea, but until now the technology didn ...
- When Augmented, Virtual Reality Becomes Real For Advertisers
MediaPost Weekend, Laurie Sullivan - Sunday, March 22, 2015
Epson recently signed a deal with Mercedes' AMG Petronas racing team ...
- MMA Tells Brands How Much To Invest In Mobile To Gain Better ROI
Mobile Marketing Daily, Laurie Sullivan - Tuesday, March 17, 2015
A Mobile Marketing Association study shows that allocating more of a brand ...
- Merkle Names Adam Lavelle To Coveted CGO Title
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 17, 2015
Merkle has appointed Adam Lavelle to the position of chief growth office ...
- Harte Hanks Acquires 3Q Digital
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 16, 2015
Harte Hanks announced the acquisition of 3Q Digital Monday, one of t ...
- Yep, Mobile Ads Suck!: Coke, Kraft, Papa John's Know Why
MoBlog, Steve Smith - Sunday, March 15, 2015
Let us count the ways. Marketers at OMMA@SXSW not only told ...
- Bots More Prevalent On Video Sites, ComScore Figures Suggest
Around the Net In MAD London, Sean Hargrave - Thursday, March 12, 2015
According to comScore results out today, in the UK, 89% of comScore ...
- Old Navy Tries Tumblr For Gen Y's Spring Push
Marketing Daily, Sarah Mahoney - Tuesday, March 10, 2015
The new effort is "for the younger end of our segment, t ...
- Facebook To Launch LiveRail-Powered Ad Exchange
Around the Net in Real-Time, Tyler Loechner - Monday, March 9, 2015
Advertising Age has reported that "Facebook is building an ad exchange th ...
- Kenshoo, Marin Separately Transform How Brands Use Media, Integrating Mobile App Installs, Placements
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 4, 2015
Kenshoo and Marin are separately forcing brands to rethink how to u ...
- Mobile Display Impression Shares Growing
Online Media Daily, Laurie Sullivan - Tuesday, March 3, 2015
The performance of mobile banner advertisements doubled in Q4, with higher un ...
- Patent Vending: Collective Eyes Licensing
RTBlog, Joe Mandese - Thursday, February 26, 2015
Collective is well known for its use of IP, but mostly it ...