- engage:BDR, Neustar Extend Offline Data To Online Ad Targeting
MediaDailyNews, Laurie Sullivan - Tuesday, February 24, 2015
engage:BDR has formed a partnership with Neustar that will allow advertisers ...
- Major League Gaming Taps OpenX To Sell Programmatically
Real-Time Daily, Tyler Loechner - Tuesday, February 24, 2015
Major League Gaming (MLG), an e-Sports organization founded in 2002, on Tuesd ...
- Cxense DMP Integrates With Google DoubleClick For Publishers
Around the Net in Search Marketing, Laurie Sullivan - Thursday, February 19, 2015
Cxense has launched an integration between with its data management platform a ...
- Edmunds.com Goes Programmatic, Giving Non-Auto Brands More Ad Opportunities
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 11, 2015
Edmunds.com has rolled out a programmatic advertising platform that allows it ...
- Yieldex Releases Viewable Ad Forecast Tool
MediaDailyNews, Laurie Sullivan - Tuesday, February 10, 2015
Yieldex on Tuesday will release a tool in Yieldex Analytics that allo ...
- Wix Super Bowl Blitz Spans Search, Display, TV, Social - Worth More Than $4.5M Spent
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 4, 2015
Israel-based Wix blew away stats during its $4.5 million 30-second Super Bo ...
- Wix Scores No. 1 In SEO By Integrating Super Bowl TV Campaign
SearchBlog, Laurie Sullivan - Wednesday, February 4, 2015
Prime placement in the organic search results on engines became key ...
- Marin Inks Deals With Mobile Exchanges MoPub, Nexage For Cross-Channel Ad Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 2, 2015
Marin Software announced Monday that its platform now integrates with mobile ...
- Super Bowl XLIX Competes For Views Online And Offline
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, February 1, 2015
NBC made history this year when it decided to live stream Sup ...
- Is Better Ad Performance The Phablet Dividend?
MoBlog, Steve Smith - Thursday, January 29, 2015
Adobe thinks that larger smartphone screen sizes are already having an impa ...
- Inaccurate Data Flooding An Industry Still Looking For Answers Through Attribution
SearchBlog, Laurie Sullivan - Thursday, January 29, 2015
Companies frequently work with bad data, although 95% feel compelled to tu ...
- PubMatic, Bidtellect Team For Native Programmatic
MediaDailyNews, Erik Sass - Tuesday, January 27, 2015
PubMatic, which provides programmatic ad technology, and Bidtellect, which specializes in nati ...
- Yahoo To Spin Off Alibaba Stake, Reports Earnings
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 27, 2015
Yahoo Tuesday announced a plan for a tax-free spinoff of the company ...
- IAB Study: Programmatic Tech, Data Remain Daunting Challenge Marketers Will Overcome
MediaDailyNews, Laurie Sullivan - Tuesday, January 20, 2015
The rise of programmatic advertising has created additional pressure on marketers ...
- Complex Mobile Search Attribution Holding Back Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 15, 2015
Mobile conversions make up only about 30% of all search conversions, althou ...
- Technology Marketing Chart Shows Exploding Landscape
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 12, 2015
The explosion of tech companies in the marketing space continues to diz ...
- Havas, Universal Music Alliance Taps Behavioral Data For Insight Into Musical Tastes, Perceptions
MediaDailyNews, Laurie Sullivan - Monday, January 5, 2015
Havas Group and Universal Music Group have formed the Global Music Da ...
- Confronting Goliath To Find Marketing's Emotional Triggers
SearchBlog, Laurie Sullivan - Monday, January 5, 2015
Don't forget that basic online advertising and marketing skills provide the platfo ...
- In Mobile, Timing Is Everything
Data and Targeting Insider, Steve Smith - Monday, December 22, 2014
Like personal people meters, mobility is giving us insight into the mod ...
- IAB Says Q3 2014 Online Ad Revenue Reaches $12.4 Billion
MediaDailyNews, Laurie Sullivan - Thursday, December 18, 2014
Internet advertising revenue in the U.S. rose 17% to $12.4 billion f ...
- Connexity Rolls Out Search Services To Drive Targeting Through Shopper Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 16, 2014
Connexity has begun rolling out a media agency within the company. T ...
- 91% of Marketers Think Retargeted Ads Are as Effective as Email: AdRoll
Around the Net in Email, Dianna Dilworth - Tuesday, December 16, 2014
Ninety-one percent of marketers said that retargeted ads performs as well ...
- Facebook Is Dropping Bing So It Can Turn Search Queries Into Better Targeted Ads
London Blog, Sean Hargrave - Tuesday, December 16, 2014
Keeping traffic within the four walls of Facebook seems less of ...
- Mobile Marketers - Consumers Won't Engage Until You Get Native And Stop Interrupting
London Blog, Sean Hargrave - Monday, December 15, 2014
Mobile marketers are getting a stark warning that they can either contin ...
- Engineers Become 'The Pretty Girl At The Ball'
SearchBlog, Laurie Sullivan - Friday, December 12, 2014
Apparently these days it has become difficult to find qualified engineering ...
- Brands Concerned By Google Viewability Study Warning
Around the Net In MAD London, Sean Hargrave - Wednesday, December 10, 2014
Brands and agencies have had mixed reactions to Google's viewability study, whi ...
- Digital Marketers Get Mugged For a Billion Pounds - Why Aren't They More Angry?
London Blog, Sean Hargrave - Wednesday, December 10, 2014
Just a few days after Google revealed that just over half ...
- Can You Hear Me Now?
MediaDailyNews, Patrick Reynolds - Wednesday, December 10, 2014
Whether radio has "too many" ads is a matter of taste a ...
- EBay Experiments With Programmatic-Only Service
Around the Net In MAD London, Sean Hargrave - Tuesday, December 9, 2014
Online marketplace eBay is to run an ad trading experiment next ye ...
- Marketers Could Lose $6.3 Billion To Bots In 2015
Real-Time Daily, Tyler Loechner - Tuesday, December 9, 2014
Marketers have a billion-dollar bot problem. Global advertisers could lose $6.3 billi ...