- Google: Less Than Half Of Display Ads Are "Viewable"
Around the Net In Media, Gavin O'Malley - Monday, December 8, 2014
Of all the display ads Google serves, more than half (56.1%) ...
- Yahoo Positioned To Surpass Twitter In U.S. Mobile Market Share
Mobile Marketing Daily, Laurie Sullivan - Thursday, December 4, 2014
Mobile continues to redefine how consumers interact with content and make purchas ...
- More Than 56% Of Ad Impressions Are Not Seen, Google Says
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 4, 2014
As marketers become more aware that Web site visitors never see ma ...
- Will Native Advertising Kill Google And The Banner Ad?
Search & Performance Marketing Daily, Jason Lehmbeck - Friday, December 5, 2014
Just when you thought the hype couldn't get any louder, the bu ...
- Google And Facebook Set To Own More Than Half Of UK Digital Display Next Year
Around the Net In MAD London, Sean Hargrave - Thursday, December 4, 2014
Google and Facebook's domination of UK digital advertising has been underlined ...
- Google Says 56% Of Ads Are Not Viewable
Around the Net In MAD London, Sean Hargrave - Thursday, December 4, 2014
Google has attempted to highlight what brands can do to make the ...
- Click-Throughs Are Dead - So Viewability Has To Get Better Than 50:50
London Blog, Sean Hargrave - Thursday, December 4, 2014
With so few people clicking on ads, and many of those clic ...
- Google Tests Contributor For Ad-Free Web Sites
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 21, 2014
Google has begun experimenting with a way for Web sites to genera ...
- GroupM Negotiates New Kind Of Audience Guarantee With Conde Nast: Delivery Of 'Human Beings'
Real-Time Daily, Joe Mandese - Wednesday, November 19, 2014
GroupM today announced a deal with Conde Nast ensuring 100% "viewability ...
- Nearly Two-Thirds Of Non-Direct Inventory Deemed Non-Viewable
Real-Time Daily, Tyler Loechner - Tuesday, November 18, 2014
The digital ad industry's viewability woes just keep getting bigger. New da ...
- Yahoo Acquires BrightRoll For $640 Million To Strengthen Programmatic Video Advertising
MediaDailyNews, Laurie Sullivan - Tuesday, November 11, 2014
Yahoo on Tuesday announced an agreement to acquire programmatic video advertising platfo ...
- Marin Integrates Yahoo Gemini Data Into Platform
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 11, 2014
Marin Software now supports the integration of data from Yahoo Gemini, Yahoo ...
- U.S. Marketers To Spend $103 Billion On Interactive Media By 2019
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 10, 2014
Overall, marketers in the U.S. will spend more than $103 billion ...
- Cross-Channel Marketing Lacks Maturity, Consistency
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 27, 2014
Cross-channel marketing remains in its infancy, despite the adoption of multiple med ...
- Sundar Pichai To Oversee Google Products
Around the Net in Search Marketing, Laurie Sullivan - Monday, October 27, 2014
Larry Page has appointed Sundar Pichai to oversee Google's products -- runni ...
- Retargeters: The Truth Is Out - We All Hate You
London Blog, Sean Hargrave - Monday, October 27, 2014
It's the most annoying part of digital marketing. Look up a produ ...
- A Brief History Of Buying Time
MediaPost Weekend, Joe Mandese - Sunday, October 26, 2014
As far as metaphors go, the notion of "buying time" has beco ...
- Google DoubleClick's Tool Chest Gets Filled With Creative Shortcuts
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 22, 2014
Google filled the DoubleClick chest with more tools Wednesday -- 13 n ...
- Football Segments Begin Cost Dip On Programmatic Exchanges, Movies & TV Rising
Real-Time Daily, Tyler Loechner - Monday, October 20, 2014
ChoiceStream, a demand-side platform (DSP), has launched its October audience cost calenda ...
- Mobile Said To Take Budget From Print, TV
MoBlog, Mark Walsh - Friday, October 17, 2014
Marketers plan to increase mobile ad spending this year at the expen ...
- U.S. Programmatic Display Ad Buys To Top $10 Billion This Year
Around the Net in Search Marketing, Laurie Sullivan - Thursday, October 16, 2014
U.S. marketers will spend $10 billion this year, up 137.1%, to b ...
- How About My Cross-Platform Experience?
Marketing Insider: Cross-Channel, Steve Smith - Thursday, October 16, 2014
Why haven't digital ad formats themselves changed in ways that let t ...
- Programmatic To Account For 63% Of Display Ad Spend By 2016
Real-Time Daily, Tyler Loechner - Thursday, October 16, 2014
In its first ever deep dive into the U.S. programmatic display ...
- Ensighten Acquires Anametrix On Heels Of TagMan Acquisition
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 15, 2014
On the heels of the TagMan acquisition in March, Ensighten announced Wednesd ...
- Native And Mobile Social Growth Shows Brands Need To Be The Sandwich, Not The Wrapper
London Blog, Sean Hargrave - Wednesday, October 8, 2014
IAB reports always lead to huge figures that leap off the pag ...
- Mobile And Video Fuel 10% European Digital Ad Market Rise To GBP10bn By 2019
Around the Net In MAD London, Sean Hargrave - Tuesday, October 7, 2014
Online display ad spend in Europe will see a 10.3 percent hi ...
- Programmatic, Video, Mobile Driving U.S. Display Ad Growth To $37B in 2019
MediaDailyNews, Laurie Sullivan - Monday, October 6, 2014
Online display advertising in the United States will grow from $19.8 billi ...
- The Private Future Of Programmatic
RTBlog, Tyler Loechner - Tuesday, October 7, 2014
Programmatic advertising is expected to help fuel growth in the U.S. onli ...
- The Way Consumers Think About Advertising Will Change Search's Role
SearchBlog, Laurie Sullivan - Friday, October 3, 2014
They have become the most talked about media types since the da ...
- MMA Updates 'Optimal' Mobile Budget Share To 16%
Mobile Marketing Daily, Mark Walsh - Tuesday, September 30, 2014
Given mobile growth since 2012, the Mobile Marketing Association on Tuesday issu ...