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Mobile And Video Fuel 10% European Digital Ad Market Rise To GBP10bn By 2019

  • The Drum, Tuesday, October 7, 2014 7:49 AM

Online display ad spend in Europe will see a 10.3 per cent hike to €12bn (£10bn) in 2019, according to Forrester’s latest five-year forecast. The expected growth has been attributed to the rise in mobile display and video in European markets, with tablet ads predicted to spike 40.5 per cent to account for a third of total online display revenue by 2019. In the UK, online display ad revenue is set to grow at 9.1 per cent annually – the slowest growth rate in Europe,  attributed to it being the most mature.

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