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U.S. Programmatic Display Ad Buys To Top $10 Billion This Year

  • eMarketer, Thursday, October 16, 2014 11:58 AM
U.S. marketers will spend $10 billion this year, up 137.1%, to buy digital display media through programmatic channels, per eMarketer. The research firm estimates automated ads will account for nearly half of the U.S. digital display market this year. Much of the growth will come from mobile. This year, mobile will account for 44.1%, or $4.44 billion, of all U.S. programmatic display ad spending.

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