- Agencies Versus The Mobile Banner
MoBlog, Mark Walsh - Wednesday, October 1, 2014
The mobile banner came in for another beating yesterday during a pan ...
- Mobile U.S. Search Ad Investments To Reach Nearly $26 Billion In 2018
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 30, 2014
U.S. brands plan to invest more in search engine marketing in t ...
- Why Every Ad Can't Be Data-Driven
Show Daily, Gavin O'Malley - Tuesday, September 30, 2014
Data driven ad campaigns are great, but not always practical, according ...
- Why Did Audi Pick Ricky Gervais To Drive Interest In A3?
Show Daily, Gavin O'Malley - Tuesday, September 30, 2014
If you were wondering why Audi enlisted Ricky Gervais to promote ...
- What Makes A "Premium" Publisher?
Show Daily, Gavin O'Malley - Tuesday, September 30, 2014
For ad buyers, what constitutes a "premium publisher," today? For Cramer-Krasselt, premi ...
- Google Intros Ad Formats, Tools Automating Cross-Screen Mobile Display Advertising
MediaDailyNews, Laurie Sullivan - Monday, September 29, 2014
Google will release a series of ads and tools Monday to suppo ...
- AOL, Yahoo: Starboard Investor Pushes For Merger
MediaDailyNews, Laurie Sullivan - Friday, September 26, 2014
AOL worked so hard to rebuild its reputation under CEO Tim Armstro ...
- Magna: Programmatic Now Nearly Half Of All Digital Buys, RTB Will Dominate The Mix
Real-Time Daily, Joe Mandese - Monday, September 29, 2014
The fastest-growing segment of media-buying isn't a medium, but a way ...
- VivaKi Quality Ad Placement Tool Sources Inventory Based On Metrics, Viewability
MediaDailyNews, Laurie Sullivan - Thursday, September 25, 2014
Publicis Groupe's VivaKi on Thursday launched a tool to evaluate ad placemen ...
- Retargeting Derailed By Faulty Attribution, Viewability, Click Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 23, 2014
Retargeting has been cited as one of the most powerful performance marketi ...
- DoubleClick, Zedo Found Serving Malware: Last.fm, Other Publishers Infected
MediaDailyNews, Laurie Sullivan - Sunday, September 21, 2014
Researchers at Malwarebytes have identified malicious code serving through advertisements from Google ...
- Digital Fueling Global Ad Expansion, Traditional Media Continue To Erode
MediaDailyNews, Joe Mandese - Monday, September 22, 2014
Global ad spending is back on a healthy expansion track, and mu ...
- Real-Time With New Chango CRO Lorizio On Branding Via Programmatic
RTBlog, Tyler Loechner - Wednesday, September 17, 2014
Real-Time Daily caught up with Keith Lorizio, the newly appointed chief reven ...
- IAB Europe Maps EU Programmatic Market: Up 111% To $2.69 Billion In 2013
RTBlog, Tyler Loechner - Thursday, September 11, 2014
At dmexco 2014 on Thursday, the IAB Europe announced that the programmat ...
- AOL Debuts New Mobile Ad Format
Mobile Marketing Daily, Mark Walsh - Monday, September 8, 2014
AOL is expanding its lineup of rich media mobile ads with ...
- Yahoo Buys Image-Based Advertising Start-up, Luminate
Around the Net In MAD London, Sean Hargrave - Monday, September 8, 2014
Yahoo has acquired Luminate, a start-up that focuses on advertising on t ...
- 10% Of Digital Media Now Going Through Programmatic; Agency Trading Desk Usage Declines
MAD, Steve McClellan - Thursday, September 4, 2014
That's according to a new study by the World Federation of Advertiser ...
- Making The Most Of Your Online Advertising Budget
Marketing: Causes, Lauren Kade - Monday, August 25, 2014
I know from experience working at a nonprofit that money for advertisi ...
- Advertising Oversaturation Hits Home
SearchBlog, Laurie Sullivan - Monday, August 25, 2014
Oversaturation of TV and online advertisements never really bothers me because ...
- Marin Works To Make Search, Display, Video Advertising Methods Similar
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 21, 2014
Marin Software wants to make it as easy and transparent to purcha ...
- Yahoo Eyeing Programmatic To Help Struggling Display Business
Around the Net in Real-Time, Tyler Loechner - Thursday, August 14, 2014
Seeking Alpha has posted a review of Yahoo, noting that its co ...
- Worldwide Mobile Advertising Hit $19.3 Billion In 2013
Mobile Marketing Daily, Mark Walsh - Wednesday, August 13, 2014
Global mobile advertising nearly doubled last year, jumping from $10 billion ...
- Over 90% Of Buyers Using Programmatic, Per AOL Survey
Real-Time Daily, Tyler Loechner - Wednesday, August 13, 2014
Programmatic advertising has woven its way into every channel in marketing, includi ...
- Hackers Winning The Battle Against Malware, Viruses
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 6, 2014
Hackers slipping malicious software into online advertisements and emails continue to crea ...
- Jivox Study Identifies Data Challenges For Multiscreen Campaign Investments
SearchBlog, Laurie Sullivan - Friday, August 1, 2014
Investments in multiscreen advertising continue to rise, but a study from Jiv ...
- Digital Ad Revenues Rather Than Paywall Will Drive Digital Growth For Trinity Mirror
MAD London, Sean Hargrave - Tuesday, July 29, 2014
Trinity Mirror released results for the first half of 2014 which show ...
- Watch This: The 'Kids' Weigh In On M-Ad Formats
MoBlog, Steve Smith - Friday, July 25, 2014
"Banners" were barely mentioned during this session on mobile ad formats ...
- FBX: Where Does It Go Now?
Real-Time Daily, Wayne Friedman - Friday, July 25, 2014
FBX -- Facebook RTB exchange, where advertising exists on the right si ...
- IgnitionOne Redesigns DMS Analytics With Focus On Heat Maps, Speed
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 24, 2014
IgnitionOne on Thursday released an update to its Digital Marketing Suite, D ...
- Listen Up! The Digital Audio Channel Is Still A Missed Opportunity
MoBlog, Steve Smith - Wednesday, July 23, 2014
The digital audio channel gets in our heads and in our liv ...