- Rosetta Stone Campaign Makes 'Small' The Big Story
Marketing Daily, Karl Greenberg - Friday, July 18, 2014
Rosetta Stone's new, integrated campaign is a big departure from anything t ...
- Marin Varies Ads Automatically As Product Feed Data Changes
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 21, 2014
"Nothing is more frustrating to an online shopper than clicking on ...
- Domino's Branding More Than Pizza
SearchBlog, Laurie Sullivan - Monday, July 21, 2014
Domino's worked with advertising agency Crispin Porter + Bogusky (CPB) to redesi ...
- Oracle Puts BlueKai At Center Of Marketing Cloud Lookalike Ad Automation
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 16, 2014
Oracle has released an automated audience lookalike modeling feature in its marketi ...
- KPI Boutique Ad Agency Launches With Performance Model To Reduce Payment Term Worries
MAD LA, Laurie Sullivan - Thursday, July 10, 2014
Former leads from WPP, Publicis and inVentiv Health will launch a L ...
- Viewability Standards Raise More Questions Than They Answer
MediaDailyNews, Pete Spande - Friday, July 11, 2014
Transforming a $50 billion ad marketplace is no easy feat - especial ...
- ABC Taps Google For Private Exchange Featuring Mastheads
Around the Net in Real-Time, Tyler Loechner - Monday, July 7, 2014
ABC is working with Google to promote the new TV show "Risi ...
- IgnitionOne Sees Programmatic Display Spend Rise 221% YoY
Real-Time Daily, Tyler Loechner - Monday, June 30, 2014
U.S. marketers spent 221% more on programmatic display advertising in Q2 20 ...
- MRC Ends Gating Period, Lifts Viewability Advisory For Video Advertising
Real-Time Daily, Tyler Loechner - Monday, June 30, 2014
The Media Rating Council (MRC) on Monday officially green lighted the transacti ...
- Survey Says: Women 55+ Skew In-Display Survey Results
Real-Time Daily, Tyler Loechner - Thursday, June 26, 2014
New research from programmatic video ad platform TubeMogul suggests pre-roll surveys a ...
- What Video Learned From Display
MAD London, Andy Oakes - Friday, June 20, 2014
Concepts like site-level transparency, viewability and clarity in pricing have become mo ...
- What Video Learned From Display
Online Media Daily Europe, Andy Oakes - Friday, June 20, 2014
Concepts like site-level transparency, viewability and clarity in pricing became more importa ...
- Jivox Releases Cloud-Based Engine For Dynamic Display Ads
MediaDailyNews, Laurie Sullivan - Wednesday, June 11, 2014
Jivox has released the IQ Data Engine into the cloud to he ...
- The Trade Desk Adds Nielsen OCR For Display, Online Video
Real-Time Daily, Tyler Loechner - Monday, June 9, 2014
The Trade Desk, a demand-side platform (DSP), on Monday announced it h ...
- Marin, Channel Factory Connect Paid Search With YouTube Video Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 10, 2014
Marin Software announced a partnership Tuesday with video distribution and data platfo ...
- Klick Push Rolls Targeted Music In Digital Ads, Loyalty Programs For Publishers, Brands
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 6, 2014
Klick Push is launching a platform that lets brands integrate music in ...
- AppNexus Acquires Viewability Measurement Company Alenty
Real-Time Daily, Tyler Loechner - Wednesday, June 4, 2014
Since the Media Rating Council lifted its advisory on viewability ratings ...
- Comcast Inks Deal With Rubicon To Automate Sales
Real-Time Daily, Tyler Loechner - Tuesday, June 3, 2014
Comcast Spotlight, the ad sales arm of Comcast Cable, on Tuesday announc ...
- Forensiq Builds Lead, Conversion Fraud Technology, Expands Overseas
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 3, 2014
Forensiq has built lead and conversion fraud technology that has helped ...
- U.S. Ad Market Forecast To Spike 6.2% In 2014
MediaDailyNews, Wayne Friedman - Friday, May 30, 2014
The U.S. advertising market will continue to have a strong year. MoffettNathans ...
- Magnetic Acquires Retargeting Startup Cognitive Match
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 28, 2014
Magnetic has acquired Cognitive Match for an undisclosed sum. Using rules-based log ...
- Paid Search, Display Outsourced; Analytics, Social Media In-House
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, May 27, 2014
The U.K. Search Engine Marketing Benchmark Report published by Econsultancy and Latitu ...
- AOL, Convertro Team To Help Marketers With Data, Analysis
MediaDailyNews, Laurie Sullivan - Friday, May 23, 2014
AOL is running its data through attribution modeling to reemerge as ...
- Will The FCC's Revised Net Neutrality Proposal Kill The Online Ad Industry?
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 23, 2014
When it comes to online advertising, speed matters. While it dramatically affec ...
- How Mobile Changes Consumer Behavior During Work Hours
Data and Targeting Insider, Laurie Sullivan - Wednesday, May 21, 2014
Some 58% of employees participating in a recent survey did not recei ...
- Conversion Rate Optimization Pushing On Marketing Budgets
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 16, 2014
Marketers will spend more on search marketing although it is becoming increasing ...
- engage:BDR Enters Cross-Device Targeting Across Households, Desktop And Mobile Devices
MediaDailyNews, Laurie Sullivan - Monday, May 12, 2014
engage:BDR is rolling out in beta a platform that provides cross-device targeti ...
- Infolinks Creates New Ad Unit Based On IAB Specs
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 9, 2014
Infolinks has introduced an ad unit that gives publishers a new reven ...
- LinkedIn Posts Loss, But Revenue Up 46%
Social Media & Marketing Daily, Mark Walsh - Thursday, May 1, 2014
LinkedIn reported a first-quarter loss on increased expenses, but had better-than-expected revenu ...
- Undertone Puts Viewability Center Stage, Rolls Out 'Cost Per Viewable Impression' Model
Real-Time Daily, Tyler Loechner - Monday, April 28, 2014
Taking "viewability as a currency" to the next level, Undertone has announc ...