Around the Net
ABC Taps Google For Private Exchange Featuring Mastheads
- Adweek, Monday, July 7, 2014 11:38 AM
ABC is working with Google to promote the new TV show “Rising Star” online via a programmatic exchange that “only places ads in prominent positions, ones that are not typically associated with automated buying,” Adweek reports.
The exchange features masthead inventory from “several hand-selected premium publishers, including Wenner Media,” Adweek notes, citing a “person familiar with the arrangement.”
