- Mobile Measurement Tops Media Pros' Focus
MediaDailyNews, Laurie Sullivan - Friday, April 25, 2014
Cross-device and mobile measurement, as well as real-time bidding (RTB) optimization, a ...
- Interpublic Ups U.S. Ad Expansion Half A Point, Says Programmatic Has Hit The Brakes On Online Display
MediaDailyNews, Joe Mandese - Friday, April 25, 2014
Citing "an improved economic outlook in the U.S.," as well as t ...
- AdRoll Rolls With $70M Series C Funding
Around the Net in Search Marketing, Laurie Sullivan - Monday, April 21, 2014
AdRoll has raised $70 million in a Series C investment round, wi ...
- How To Use Google +Post Ads
Around the Net in Search Marketing, Laurie Sullivan - Thursday, April 17, 2014
Initially announced in December, +Post ads are pieces of content that bran ...
- Marketers Still Not Thinking Mobile-First
MoBlog, Mark Walsh - Wednesday, April 16, 2014
More than half (57%) of U.S. smartphone owners who see in-app a ...
- Vertical Search Works Acquires DSP AddGloo, Takes 'Semantic' Approach To Advertising
Real-Time Daily, Tyler Loechner - Tuesday, April 15, 2014
Vertical Search Works on Tuesday announced it has acquired addGloo, a demand-si ...
- Programmatic Now Delivering More Than A Third Of Ads For Top Buyers
Data and Targeting Insider, Steve Smith - Tuesday, April 15, 2014
If you simply count ads and attribute them to a purchasing chann ...
- IAB Names Sovrn's Cunningham VP Of Tech And Ad Ops
Real-Time Daily, Tyler Loechner - Friday, April 11, 2014
The Interactive Advertising Bureau on Friday named Scott Cunningham vice president ...
- Internet Ad Revenue Hits $42.8 Billion In 2013, Surpasses Broadcast TV
MediaDailyNews, Laurie Sullivan - Thursday, April 10, 2014
For the first time, marketers spent more to advertise on the Intern ...
- Facebook Updates Right-Side Ads To Match News Feed Ads
Social Media & Marketing Daily, Mark Walsh - Wednesday, April 9, 2014
Ever since Facebook opened up the news feed to advertising, display a ...
- Social, Mobile Ups Marketers' Influence On Media Consumption
Data and Targeting Insider, Laurie Sullivan - Wednesday, April 9, 2014
Marketers concentrate on analyzing consumer behavior, but what part does the behavi ...
- MediaMath Goes 'Programmatic Direct' For Premium Inventory, Partners With Yahoo, Microsoft, iSocket
Real-Time Daily, Tyler Loechner - Monday, April 7, 2014
In a bid to automate "premium" display media-buying, MediaMath on Monday announc ...
- Will Big-Screen Digital Investments Jolt Flatlining Outdoor Industry?
London Blog, Sean Hargrave - Monday, April 7, 2014
Big announcements from JCDecaux and Amscreen today -- but when their scalabl ...
- Finally, World Ad Economy Returns To Pre-Recession Ad Expansion: Mobile To Leapfrog Radio, Mags, Outdoor
MediaDailyNews, Luke Paul Mandese - Monday, April 7, 2014
Ending one of the worst lags in the recorded history of glob ...
- Global Digital Ad Spend Estimated To Rise Nearly 15%
MediaDailyNews, Laurie Sullivan - Thursday, April 3, 2014
Marketers will spend an estimated $137.5 billion this year on global advertisi ...
- Multi-Screen Advertising In The Age Of Automation
Real-Time Daily, Kaylie Smith - Friday, April 4, 2014
Automated advertising allows buyers to test multiple campaign attributes and update planni ...
- Updated: Rating Council Lifts Lid On 'Viewability,' Establishes Common Online Ad Currency
MediaDailyNews, Joe Mandese - Monday, March 31, 2014
In a move that effectively establishes "viewable" impressions as the currency f ...
- IAB Releases Primer On In-Image Ads
MediaDailyNews, Mark Walsh - Thursday, March 20, 2014
In-image ads -- units overlaid on relevant editorial images on Web sit ...
- Yahoo Debuts Motion Ads For Kraft, Home Page
Search & Performance Marketing Daily, Mark Walsh - Monday, March 17, 2014
Yahoo on Monday introduced a new rich media ad format that borro ...
- Digital Success Outweighed By Declining Print At Trinity Mirror
Around the Net In MAD London, Sean Hargrave - Monday, March 17, 2014
"Daily Mirror" owner Trinity Mirror's results show that rising fortunes in digit ...
- Yahoo Terminates Google, Facebook Sign-Ins To Improve Ad, Content Targeting
SearchBlog, Laurie Sullivan - Wednesday, March 5, 2014
Okay -- it's not fair for me to only suggest Yahoo wan ...
- iSocket Goes Programmatic For Advertisers
Real-Time Daily, Laurie Sullivan - Sunday, March 2, 2014
Advertising executives are convinced that automated systems will rule media buying. Programmat ...
- BoostCTR Rebrands Boost Media, Inks Deals With Google, Marin
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 27, 2014
BoostCTR will rebrand to Boost Media Thursday, and announce two separate partnershi ...
- Yandex, Google Partner In RTB Display Ad Deal
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 26, 2014
Google has partnered with Yandex, Russia's largest search engine, in a de ...
- Video, TV Programmatic Media Buying Needs Better Tools, Methods To Avoid Disruption
Real-Time Daily, Laurie Sullivan - Thursday, February 20, 2014
Cross-screen advertising campaigns will require marketers to update their programmatic planning a ...
- Google Acquires Spider.io To Fight Ad Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 21, 2014
Google announced Friday the acquisition of Spider.io, a company that spent t ...
- The Time For Transparency In Display Is Now
Around the Net in Real-Time, Tyler Loechner - Wednesday, February 19, 2014
The Drum on Wednesday posted an article titled, "It's clear with RT ...
- Tapping the Smartphone for Interactive Window Shopping
MobileShopTalk, Chuck Martin - Monday, February 17, 2014
Creating an interactive digital window display that can connect with smartphones ...
- Silverpop Takes Digital On The Road
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, February 12, 2014
Silverpop has created the Digital Marketing University, a roadshow stopping in multiple citi ...
- How Scion Turned Local Campaign Into Nationwide Co-Op Search Program
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 10, 2014
The latest Scion digital marketing campaign will drive online Web traffic fr ...