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The Time For Transparency In Display Is Now

  • The Drum, Wednesday, February 19, 2014 11 AM

The Drum on Wednesday posted an article titled, “It’s clear with RTB: display is no longer a gamble.” The post calls real-time bidding (RTB) “the new darling of digital marketing" and focuses on transparency.

“The time for clarity within the historically muddy waters of display advertising is now,” the post asserts. Read it here.

Read the whole story at The Drum »

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About the Author

Tyler Loechner is a MediaPost Reporter covering real-time, programmatic, RTB and more. You can reach Tyler at tyler@mediapost.com.