- comScore, Google Sign Ad Measurement Deal Through DoubleClick
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 10, 2014
In a partnership announced on Monday, comScore will make real-time audience metri ...
- Revenue, Display Sales Fall Again At Yahoo In Q4
Search & Performance Marketing Daily, Mark Walsh - Wednesday, January 29, 2014
Yahoo COO Henrique De Castro was fired earlier this month for faili ...
- Google's Future In Lights, Camera, Brand Publishing
Around the Net in Search Marketing, Laurie Sullivan - Monday, January 27, 2014
Robert Hof sat down to talk with Google's Susan Wojcicki about everythi ...
- Viewable Ads
Online Media Daily Europe, Volker Ballueder - Monday, January 27, 2014
A new year, a new start for display advertising. Since the ri ...
- Mobile Ad Spend To Reach $18 Billion This Year, $42 Billion By 2017
Mobile Marketing Daily, Steve Smith - Tuesday, January 21, 2014
While supply will continue to outpace demand, mobile advertising spend will gr ...
- From The Desk Of Keith Gooberman: Top Trader Makes Bid For Independence
Real-Time Daily, Tyler Loechner - Monday, January 20, 2014
Keith Gooberman is hanging up his hat at Varick Media Management a ...
- 'Native' Ads Now Boasting Perfect Seen Rates; Is A Marriage To Programmatic Inevitable?
RTBlog, Tyler Loechner - Friday, January 17, 2014
Programmatic media-buying and native advertising have been flirting with one another f ...
- Clear Channel Launches Philly Airport Digital Signage Network
MediaDailyNews, Erik Sass - Wednesday, January 15, 2014
Clear Channel Outdoor is getting off to a busy start in 201 ...
- Multichannel Marketing Held Back By Lack Of Tools And Talent
SearchBlog, Laurie Sullivan - Thursday, January 16, 2014
Some 85.6% of marketers participating in a CMO Club study say th ...
- Integral Receives MRC Accreditation (Again)
Real-Time Daily, Tyler Loechner - Tuesday, January 14, 2014
Integral Ad Science on Tuesday announced it has received Media Rating Counc ...
- TagMan Releases Cookie-less Tracking Model
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 13, 2014
TagMan's plan to roll out cookie-less ad and conversion tracking technology cou ...
- Native Advertising Predicted To Dominate Digital In 2014
Mobile Marketing Daily, Gavin O'Malley - Thursday, January 9, 2014
Say goodbye to the stigma associated with native advertising. Following The N ...
- Yahoo Launches Yahoo Audience Ads, Upgrades Programmatic Buying
Real-Time Daily, Mark Walsh - Thursday, January 9, 2014
Yahoo on Tuesday announced several new ad initiatives at CES, along wi ...
- Paging Mr. Morgan: Investors Tracking Programmatic
Real-Time Daily, Tyler Loechner - Thursday, January 9, 2014
Programmatic media-buying has helped marketers be more efficient with their money, a ...
- Yahoo Acquires Aviate, Unveils New Mobile, Ad Products
Mobile Marketing Daily, Mark Walsh - Tuesday, January 7, 2014
Yahoo on Tuesday announced its acquisition of Aviate, a startup that provid ...
- Search Ad Blindness Resembles Banner Blindness
SearchBlog, Laurie Sullivan - Tuesday, January 7, 2014
Billions of dollars are wasted on ads that consumers never see, accordi ...
- Major Focus For 2014: Human Audience Tech, Metrics, Click-to-Play Video
Online Media Daily, Laurie Sullivan - Tuesday, December 31, 2013
The online advertising industry endured major changes in 2013, such as n ...
- Chevy NE Auto Dealers Launch CAPTCHA Campaign, Transform Annoyance Into Ads
Online Media Daily, Laurie Sullivan - Thursday, December 26, 2013
Chevy launched a holiday CAPTCHA campaign this week for U.S. Northeast automoti ...
- Apple, China Mobile Open Door To Advertising Market
Online Media Daily, Laurie Sullivan - Monday, December 23, 2013
Apple reached a multiyear deal with China Mobile to sell the company ...
- Google Expands Engagement Ads Across Devices
Online Media Daily, Laurie Sullivan - Thursday, December 19, 2013
Google has made it easier to set up and run Engagement A ...
- Faces In Creative Double Odds That Ads Will Be Seen
Online Media Daily, Tyler Loechner - Thursday, December 19, 2013
The typical Internet user is served 1,707 display ads each month. Counti ...
- Retail and Electronics Lead Mobile Ad Performance
MoBlog, Steve Smith - Thursday, December 19, 2013
After surveying 2 billion mobile ad impressions throughout 2013, DG MediaMind offe ...
- Social Media Marketing Upstages Display Marketing
Online Media Daily, Gavin O'Malley - Wednesday, December 18, 2013
Social media marketing continues to grow and mature -- and it's doi ...
- Cookies, Privacy And Mega-Monopolies (And Avoiding The 'Dark Ages' Again): Real-Time With Neustar's Dave Helmreich
RTBlog, Tyler Loechner - Thursday, December 19, 2013
Dave Helmreich, Neustar's vice president of media and advertising, thinks some priva ...
- 'Native' Expanding At Twice The Rate Of Display, Will Rise To 42% Of Social By 2017
Online Media Daily, Joe Mandese - Wednesday, December 18, 2013
Native advertising formats -- ads that mimic the native non-advertising content ...
- Google Display Network Adds Viewability As Buying Option
Online Media Daily, Laurie Sullivan - Thursday, December 12, 2013
Brands waste millions of dollars buying online ads that site visitors nev ...
- Idahoan's First National TV Spot Employs CGI
Marketing Daily, Karlene Lukovitz - Thursday, December 12, 2013
The campaign, "Idahoan on Your Table," aims to convey that the homema ...
- YouTube To Net Nearly $2 Billion In Ad Revenue Worldwide In 2013
Online Media Daily, Laurie Sullivan - Wednesday, December 11, 2013
Video content remains one of the most important media for online advertise ...
- Google Forges Ahead, To Let Traders Buy Based On Viewability
Real-Time Daily, Tyler Loechner - Thursday, December 12, 2013
Just weeks after the Media Rating Council (MRC) announced it will li ...
- Dispop Takes On Google Display Ads
SearchBlog, Laurie Sullivan - Wednesday, December 11, 2013
The fledgling display and retargeting company Dispop thinks its technology can out ...