- Conversions On RTB Exchanges Up 20% On Black Friday, 32% On Cyber Monday
Real-Time Daily, Tyler Loechner - Tuesday, December 10, 2013
Netmining has released data comparing traffic volume from Thanksgiving through Cyber Mond ...
- Adaptive Media Completes Acquisition Of RTB Platform Ember
Real-Time Daily, Tyler Loechner - Monday, December 9, 2013
Adaptive Media, a supply-side platform (SSP) for publishers and content developers, tod ...
- U.S. Retailers Up Ad Spend This Holiday Season
Online Media Daily, Laurie Sullivan - Thursday, December 5, 2013
U.S. retailers spent the most on paid-search ads during the holiday weeken ...
- What Click Rates, Price Might Be Telling Us
RTBlog, Tyler Loechner - Friday, December 6, 2013
How much better are above the fold impressions than below the fol ...
- Mobile Banner Ads Do (Sort Of) Work! The Professors Say So!
Mobile Insider, Steve Smith - Thursday, December 5, 2013
Do mobile ads actually work best when they involve high-involvement products th ...
- A Creative Idea That Will Give Advertisers What They Want
Publishing Insider, Ari Rosenberg - Thursday, December 5, 2013
Unlike the poetic poise tennis fans pay to watch emanate from Rog ...
- Criteo Opens Singapore Office
Around the Net in Real-Time, Tyler Loechner - Wednesday, December 4, 2013
Display advertising technology company Criteo has opened a Singapore office, Campaign As ...
- Criteo Brings Display Ad Technology To Mobile Web
Real-Time Daily, Tyler Loechner - Tuesday, December 3, 2013
Display advertising technology company Criteo today announced the global availability of the ...
- Advertisers Continue To Waste Money On Fraudulent Clicks
Online Media Daily, Laurie Sullivan - Tuesday, November 26, 2013
Click fraud continues to run rampant across the Internet through hijacked machin ...
- eMarketer Ups Programmatic Projections Again, Will Reach $9B By 2017 In U.S.
Real-Time Daily, Tyler Loechner - Tuesday, November 26, 2013
Three months after revising its real-time bidding (RTB) projections, eMarketer is ...
- Breaking: All The RTB Projections
RTBlog, Tyler Loechner - Tuesday, November 26, 2013
The end of another quarter is on the horizon, and with ...
- Turn Seeks New Funding, IPO 'Probable' In 2014
Around the Net in Real-Time, Tyler Loechner - Thursday, November 21, 2013
AdExchanger has reported that Turn, a demand-side platform (DSP) and data manageme ...
- A Brand's RTB Wish? Real-Time With MRC's Gunzerath On Lifting The Viewability Advisory
RTBlog, Tyler Loechner - Friday, November 22, 2013
Viewability has been the topic of the week here at RTM Dail ...
- Toyota Launches Teen Driving Campaign
Marketing Daily, Karl Greenberg - Wednesday, November 20, 2013
The campaign includes a new spot running on sites like Hulu a ...
- Viewable Impressions Standard Set To Debut By 2014
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, November 20, 2013
The Media Rating Council (MRC) said Wednesday that it will lift i ...
- Real-Time With Eric Franchi, Co-Founder Of Undertone, On Viewability
RTBlog, Tyler Loechner - Tuesday, November 19, 2013
Buyers and sellers alike are more aware of "viewability" than ever befor ...
- ChargeAds Launches Private Marketplace Platform For Publishers
Online Media Daily, Fern Siegel - Wednesday, November 13, 2013
ChargeAds, a provider of intelligent solutions for publishers, advertisers and agencies with ...
- Yahoo's Mayer Cleans House, Auctions Domain Names
Online Media Daily, Laurie Sullivan - Wednesday, November 13, 2013
Yahoo will auction more than 100 domain names from its portfolio beginni ...
- Marketers Struggling To Integrate Media Channels
Online Media Daily, Laurie Sullivan - Monday, November 11, 2013
Integrating media seems too complicated, internal marketing teams are not set ...
- DSP Brandscreen Taps Baidu Exchange To Reach Chinese Market
Real-Time Daily, Tyler Loechner - Friday, November 8, 2013
Australia-based Brandscreen, a demand-side platform (DSP), this week announced that Baidu's Chi ...
- PCH Launches Mobile Ad Targeting Using Member-Provided Data
Online Media Daily, Laurie Sullivan - Wednesday, November 6, 2013
Publishers Clearing House (PCH) has released a mobile advertising platform for W ...
- Gourmet Ads Taps Pixalate For Viewability Ratings, Keeps Its Network In Check
Real-Time Daily, Tyler Loechner - Thursday, November 7, 2013
Gourmet Ads, a food advertising network with their own real-time bidding (RT ...
- Mobile Drives LinkedIn's Sponsored Updates
Online Media Daily, Mark Walsh - Tuesday, November 5, 2013
LinkedIn is early in shifting from traditional display ads on its si ...
- Webspectator Touts Time As A Metric, Lets Publishers Re-Auction Inventory In Real-Time
Real-Time Daily, Tyler Loechner - Wednesday, November 6, 2013
With the industry focused on viewability, click-through rates, cost, transparency, and oth ...
- Affinity Opens Up Inventory For RTB Via AppNexus
Real-Time Daily, Tyler Loechner - Wednesday, November 6, 2013
Contextual ad network Affinity on Wednesday announced that it's making its invento ...
- Is Social Keeping "Click-Through's" Alive?
Show Daily, Gavin O'Malley - Monday, November 4, 2013
Despite many publishers' open distain for click-through rates, there's a sense th ...
- Google Inks MediaVest Deal, Eliminates Ambiguity In Online Ad Buys
Online Media Daily, Laurie Sullivan - Thursday, October 24, 2013
The uncertainty of what media will cost six months in advance c ...
- Turner Launches Private Ad Exchange
Real-Time Daily, Tyler Loechner - Thursday, October 24, 2013
Turner Digital Ad Sales on Thursday announced it has launched a priva ...
- Brands, Consumers Don't Agree On Value Of Marketing, But Consumers Connecting With Data-Driven Channels
Real-Time Daily, Tyler Loechner - Wednesday, October 23, 2013
A major disconnect exists between consumers and marketers in terms of h ...
- Brand Loyalty Created From Customer Experiences
SearchBlog, Laurie Sullivan - Wednesday, October 23, 2013
The holidays bring a slew of enticing benefits tied to customer experienc ...