- Turner Launches Private Ad Exchange
Real-Time Daily, Tyler Loechner - Thursday, October 24, 2013
Turner Digital Ad Sales on Thursday announced it has launched a priva ...
- Brands, Consumers Don't Agree On Value Of Marketing, But Consumers Connecting With Data-Driven Channels
Real-Time Daily, Tyler Loechner - Wednesday, October 23, 2013
A major disconnect exists between consumers and marketers in terms of h ...
- Brand Loyalty Created From Customer Experiences
SearchBlog, Laurie Sullivan - Wednesday, October 23, 2013
The holidays bring a slew of enticing benefits tied to customer experienc ...
- DG Debuts Tool To Detect Ad Display Fraud
Online Media Daily, Laurie Sullivan - Monday, October 21, 2013
DG is launching a feature in its Peer39 platform Tuesday that allo ...
- Automation Will Run Your Entire Ad Campaign
SearchBlog, Laurie Sullivan - Monday, October 21, 2013
See the headline? For generations, many have believed that machines can ...
- RTB Display Ad Spend To Reach $20.8 Billion By 2017
Around the Net in Real-Time, Tyler Loechner - Thursday, October 17, 2013
The Drum has reported that the real-time bidding (RTB) display ad indust ...
- Hewlett-Packard Enters Digital Analytics Space For Enterprise Market
Online Media Daily, Laurie Sullivan - Wednesday, October 16, 2013
Hewlett-Packard entered the digital analytics space Wednesday to support marketing across platform ...
- Yahoo Revs Flat, Display Down 7%
Online Media Daily, Mark Walsh - Tuesday, October 15, 2013
Yahoo's core business still shows little sign of a turnaround, despite t ...
- Google's New Terms Of Service Uses Shared Endorsements In Display Ads
Online Media Daily, Laurie Sullivan - Friday, October 11, 2013
Google's update to its Terms of Service will enable the company ...
- The Bottom Isn't The Finish Line For RTB
RTBlog, Tyler Loechner - Monday, October 14, 2013
"Your remnant inventory is so remnant, you have to trade it v ...
- What You Need To Know About Cross-Platform Ad Design
Mobile Marketing Daily, Victor Wong - Friday, October 11, 2013
As users migrate to mobile platforms so too must ad creative. Easi ...
- Home Page Advertising Mixed In Q3, YouTube Has Best Showing
Online Media Daily, Mark Walsh - Thursday, October 10, 2013
Home page ad performance for the major portals was mixed in t ...
- AdRoll Hits $100M Run Rate, Doubles Customer Base
Real-Time Daily, Tyler Loechner - Thursday, October 10, 2013
Ad retargeting platform AdRoll on Thursday announced that it reached a $1 ...
- Sticky: Only 14% Of Online Ads Are Seen
Real-Time Daily, Tyler Loechner - Thursday, October 10, 2013
Sticky, a company with software that uses webcams to track users' e ...
- Integral To Integrate New Real-Time Fraud Prevention Tech Into Exchanges
Real-Time Daily, Tyler Loechner - Tuesday, October 8, 2013
Integral Ad Science, a technology company with a focus on safe advertisin ...
- I'm 'Breaking Brand' -- Are You?
Online Spin, Cory Treffiletti - Wednesday, October 2, 2013
I love marketing: the ability to develop a story, weave that sto ...
- What's A Pub Supposed To Do?
RTBlog, Tyler Loechner - Wednesday, October 2, 2013
TMN's unveiling of their native ad offering highlighted the mess of tradi ...
- Google Launches Visual Tool For Building HTML5 Ads, Web Sites
Online Media Daily, Laurie Sullivan - Monday, September 30, 2013
Google has introduced professional-quality design tools that allow Web designers and markete ...
- TMN Launches Native Ad Offering, Editorial Staff To Guide Ad Content
Real-Time Daily, Tyler Loechner - Tuesday, October 1, 2013
TechMedia Network, a network of tech and science Web sites with ...
- DG MediaMind, Marin Partnership To Automate Data Integration
Online Media Daily, Laurie Sullivan - Friday, September 27, 2013
DG will announce this week an integration partnership with Marin Software allowi ...
- EU Ad Spend On Display RTB Rose 92% In Q2
Real-Time Daily, Tyler Loechner - Thursday, September 26, 2013
European advertisers increased ad spend on online display real-time bidding (RTB) ...
- Big Data, RTB Have Changed The Display Game
Around the Net in Real-Time, Tyler Loechner - Wednesday, September 25, 2013
"The emergence of RTB was critical because, for the first time, ...
- AOL, Microsoft, Yahoo Up Premium Ad Buying Through Programmatic API
Online Media Daily, Laurie Sullivan - Tuesday, September 24, 2013
AOL, Microsoft and Yahoo want the industry to adopt programmatic premium ...
- Digital To Account For 24.4% Of Ad Spend Next Year Worldwide
Online Media Daily, Laurie Sullivan - Wednesday, September 25, 2013
Digital advertising will account for 22.7% of all worldwide ad investments th ...
- Travel Fully Invested In Programmatic - Spend Up 90% YoY
Real-Time Daily, Tyler Loechner - Wednesday, September 25, 2013
Travel is among the most invested verticals when it comes to programmat ...
- Digital Marketers Find Difficulty In Proving ROI
Online Media Daily, Laurie Sullivan - Monday, September 23, 2013
More than half of digital marketers taking part in a survey belie ...
- IgnitionOne Group Debuts Optimization Tool For Programmatic Display
Online Media Daily, Fern Siegel - Thursday, September 19, 2013
IgnitionOne Group, a cloud-based digital marketing tech company, and Netmining, a provid ...
- Study Finds Rise In DSPs Not A Death Knell For Ad Nets
Real-Time Daily, Tyler Loechner - Friday, September 20, 2013
The Rubicon Project this morning released a report conducted with Econsultancy ...
- Iponweb Beta Launches BidSwitch, Looks To Solve Programmatic Fragmentation
Real-Time Daily, Tyler Loechner - Thursday, September 19, 2013
Iponweb, a real-time technology provider, this week announced the beta launch ...
- Criteo Files IPO Docs, Could Be Trading Within A Month
Around the Net in Real-Time, Tyler Loechner - Wednesday, September 18, 2013
AllThingsD has reported that Criteo, a French online retargeting company, has "fil ...