Around the Net


Big Data, RTB Have Changed The Display Game

"The emergence of RTB was critical because, for the first time, it allowed display marketers to target individuals rather than a website’s audience," Business2Community wrote in an article exploring how Big Data and real-time bidding (RTB) have changed the fundamentals of display advertising. The article used Facebook and the Facebook Exchange (FBX) as an example.

"Make no mistake about it: Facebook’s embrace of RTB was a monumental moment in online advertising, one that would have been unthinkable only a few years earlier. Before turning to RTB, Facebook was only targeting ads based on its own data," Business2Community wrote.

Read the whole story at »

Next story loading loading..