- PPC Associates Rebrands To 3Q Digital
SearchBlog, Laurie Sullivan - Thursday, September 12, 2013
Search agencies continue to evolve. CEO David Rodnitzky says that starting Thursda ...
- Flash Ad Takeovers Drive 55% Of Consumers Away
Online Media Daily, Tyler Loechner - Tuesday, September 10, 2013
Adblade, a content-style ad network, commissioned a study carried out by resear ...
- BoostCTR Secures $8 Million, Hires Kernes As CTO
Online Media Daily, Laurie Sullivan - Friday, September 6, 2013
BoostCTR secured $8 million in Series B funding from investors led ...
- AdYapper Closes $1.2 Mil. Round Of Funding
Real-Time Daily, Tyler Loechner - Thursday, September 5, 2013
AdYapper, a real-time analytics provider, this morning announced the closing of ...
- Yahoo Braces For More Ad Declines, YouTube Sees Uptick
Online Media Daily, Mark Walsh - Friday, August 30, 2013
Yahoo may have topped Google in U.S. traffic in July for t ...
- YP Signs Havas Media As Agency; Rebuilds Brand Under Alex Kaminsky
Online Media Daily, Laurie Sullivan - Wednesday, August 28, 2013
Local search, media and advertising company YP has named Havas Media ...
- EMarketer Ups RTB Estimates: U.S. Spend To Grow Nearly 74%
Real-Time Daily, Tyler Loechner - Friday, August 23, 2013
A new report from eMarketer estimates that real-time bidding (RTB) spend ...
- A Billion Here, A Billion There: Mobile Spend Forecast Upgraded
MoBlog, Steve Smith - Thursday, August 22, 2013
eMarketer has revised its mobile ad spend projections upward for 2013 ...
- Google Releases Data-Driven Attribution Model
Online Media Daily, Laurie Sullivan - Tuesday, August 20, 2013
Google made a major shift toward attribution marketing Tuesday with the relea ...
- Interpublic Strikes Deals Automating Buys With 5 Media Giants: Covers TV, Radio, Outdoor, Display, Video, Mobile
MediaDailyNews, Joe Mandese - Tuesday, August 20, 2013
On the heels of last week's deal naming Adap.tv its primary automati ...
- Google Maps Rolls Out New Ads
Online Media Daily, Mark Walsh - Friday, August 9, 2013
Mobile users gained new appreciation for Google Maps in the wake ...
- Kaiser Permanente Launches Multimillion-Dollar Effort
Marketing Daily, Tanya Gazdik - Thursday, August 8, 2013
"The goal is to drive the consumer to our digital properties, ...
- V12 Group Automates Customer Acquisitions Through Data
Data and Targeting Insider, Laurie Sullivan - Wednesday, August 7, 2013
V12 Group officially rolls out Launchpad Wednesday, a hosted platform that automat ...
- Datorama Closes Funding, Will Enhance Cross-Channel Attribution
Online Media Daily, Laurie Sullivan - Wednesday, July 31, 2013
Attempting to solve one of marketing's biggest dilemmas, Datorama has closed ...
- Publicis Omnicom Creates Uncertainty For Brands
Online Media Daily, Laurie Sullivan - Monday, July 29, 2013
Combining Omnicom Group and Publicis Groupe could have far-reaching effects on t ...
- TV Global Spend Up 3.5%, Display Ads Rise
MediaDailyNews, Wayne Friedman - Thursday, July 25, 2013
Worldwide television advertising witnessed moderate growth in the first quarter of th ...
- Internet Ad Spending Up Globally, But TV Still King
Online Media Daily, Mark Walsh - Thursday, July 25, 2013
Spending on online display advertising rose 26.3% globally in the first quart ...
- IAB Releases Quality Guidelines
Around the Net in Search Marketing, Laurie Sullivan - Thursday, July 25, 2013
The Interactive Advertising Bureau (IAB) has released the final version of t ...
- How Chromecast Will Support Cross-Channel Marketing
SearchBlog, Laurie Sullivan - Thursday, July 25, 2013
Rather than a revolution, I call Google Chromecast an evolution of produc ...
- Gazelles At The Watering Hole: Publishers Need Mobile Success Stories
MoBlog, Steve Smith - Wednesday, July 24, 2013
A rare but candid discussion of mobile's challenges for marketers and publishe ...
- Programmatic Buying Rises, But Display Ads Decline
Online Media Daily, Laurie Sullivan - Tuesday, July 23, 2013
The rise in programmatic buying continues to drive the decline in premi ...
- Build The Web Page Around The Display Ad
Show Daily, Laurie Sullivan - Tuesday, July 23, 2013
"Think of display ads as a layer cake." ...
- Can Creativity Save Display?
Show Daily, Gavin O'Malley - Tuesday, July 23, 2013
Jason Sperling avoids a lot of advertising. Yes, the Executive Creative Direct ...
- Pressure To Measure Success, Not Just Creative Ideas
Show Daily, Laurie Sullivan - Tuesday, July 23, 2013
Spending time with the ad should become more of a success measuremen ...
- Defining Premium Display Ads -- What it means to you
Show Daily, Laurie Sullivan - Tuesday, July 23, 2013
What is a premium advertising experience: art or science, man or mach ...
- Can "Art" Compete With Display Ad "Science"?
Show Daily, Gavin O'Malley - Tuesday, July 23, 2013
Who's winning the battle for display advertising's planning and creation? Is ...
- Why Do Ad Execs Like Ambiguity In Words?
Show Daily, Laurie Sullivan - Tuesday, July 23, 2013
Ambiguity - I find it interesting that ad execs like the fa ...
- What Makes Premium Premium?
Show Daily, Gavin O'Malley - Tuesday, July 23, 2013
What defines premium display advertising, today. "Taking all the data available, a ...
- The Myth Of Guaranteed Ad Targets
Show Daily, Laurie Sullivan - Tuesday, July 23, 2013
Running a targeted display ad campaign? Mike Rich, VP at comScore, ...
- Ad Targeting: A Best Guess
Show Daily, Laurie Sullivan - Tuesday, July 23, 2013
Mike Rich, Vice President, comScore, said the company has technology that develo ...