- Ad-Tracking Tool Increases Sites' CPM, Aids Brand Marketers
Online Media Daily, Laurie Sullivan - Friday, July 19, 2013
Publishers have a new tool helping to convince brands like AT&T, Garnie ...
- 42% Of Consumers Don't Notice Retargeting
Real-Time Daily, Tyler Loechner - Thursday, July 18, 2013
Ever wondered how consumers feel about retargeting? Adroit Digital teamed up wi ...
- How Myrtle Beach Chamber Of Commerce Plans To Generate City Revenue
SearchBlog, Laurie Sullivan - Thursday, July 18, 2013
After the Myrtle Beach Chamber of Commerce built a mobile-optimized site ...
- Criteo Acquires Mobile Ad-Tracking Company
Online Media Daily, Laurie Sullivan - Monday, July 15, 2013
Criteo, which focuses on performance display advertising, has acquired AD-X Tracking ...
- Display Ad Share Drops, Uncertain Viewability, Metrics Blamed
Online Media Daily, Gavin O'Malley - Friday, July 12, 2013
Despite its promise as a superior display ad metric, "viewability" remains ...
- Wendy's Uses Tweets In Songs; Taps Nick Lachey
Marketing Daily, Karlene Lukovitz - Wednesday, July 10, 2013
Now that the burger, which features a soft-pretzel bun, is being official ...
- Ad Buyers Fuzzy On Display Ad Rates
Online Media Daily, Gavin O'Malley - Wednesday, July 10, 2013
"Many ad buyers are still in the dark about how much th ...
- United Online Chooses OpenX Platform, Ends Partnership With PubMatic
Real-Time Daily, Tyler Loechner - Thursday, July 11, 2013
After a five year partnership with PubMatic, United Online Media Group th ...
- Marketing Funnel Lexicon: Retargeting
Marketing Daily, David Karel - Wednesday, July 10, 2013
One of the best approaches to driving online conversions is retargeting. Bran ...
- Global Mobile Ad Sales Nearly Double To $8.9 Billion
Online Media Daily, Mark Walsh - Tuesday, July 9, 2013
Mobile ad revenue worldwide increased sharply last year, rising 82.8% to $8 ...
- JumpStart Enters Local-Mobile Deal With Dealer.com
Online Media Daily, Laurie Sullivan - Tuesday, July 9, 2013
Hearst-owned Jumpstart Automotive Group is working on a plan to serve custo ...
- Apple, Verizon, and Thursdays All Grabbing Mobile Ad Share
MoBlog, Steve Smith - Wednesday, July 3, 2013
Velti's ad exchange showed substantial growth in the overall share of mobi ...
- Display Impressions Optimize Paid-Search Campaigns
Online Media Daily, Laurie Sullivan - Thursday, June 27, 2013
OptiMine has created an attribution model allowing marketers to use display advertisi ...
- IgnitionOne: Search Budgets, Clicks, Impressions Up
SearchBlog, Laurie Sullivan - Wednesday, June 26, 2013
Search marketers lean on programmatic display buying more often these days. Perha ...
- Mobile Display RIP...No, Wait
MoBlog, Steve Smith - Tuesday, June 25, 2013
A number of emerging segments more than doubled their mobile spend ...
- FMB Media Launches
Around the Net in Search Marketing, Laurie Sullivan - Friday, June 21, 2013
Former Apple exec and entrepreneur David Szetela launched an advertising company Frid ...
- How Much Will Marketers Spend On Mobile, Desktop Ads?
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, June 11, 2013
eMarketer estimates U.S. digital ad spending will rise 14% to $41.9 billi ...
- Location Key: Too Many Digital Ads Lack Viewability
Online Media Daily, Steve McClellan - Monday, June 10, 2013
Just over half (54%) of digital ads are "not in view" ...
- Amazon Forecast To Hit $1.1B In Ad Revs By 2015
Online Media Daily, Gavin O'Malley - Wednesday, June 5, 2013
Ecommerce companies are increasingly embracing ad sales as a fresh source ...
- DoubleClick Integrates Support For Native Ads, Brand Integration
Online Media Daily, Laurie Sullivan - Tuesday, June 4, 2013
Native ad formats and social have emerged as important new ad model ...
- Digital Ad Revs Soar, Display Sees 20% Growth
Online Media Daily, Gavin O'Malley - Monday, June 3, 2013
Driven by consumers' continued embrace of all things digital, domestic digital ...
- Mondelez Signs Global Mobile Deal With Google
Marketing Daily, Karlene Lukovitz - Friday, May 31, 2013
Brokered with Starcom MediaVest, the deal covers 16 countries, from developed marke ...
- Marketing Funnel Lexicon: Bottom-Funnel Programs
Marketing Daily, David Karel - Monday, June 3, 2013
With the awareness-building and nurturing work you have done higher up ...
- Mondelez Drinks The Mobile Tang: 10% To The Platform And A Big M-Deal With Google
MoBlog, Steve Smith - Friday, May 31, 2013
In its first mobile-only deal, Mondelez has made a strategic agreement wi ...
- What Yahoo's $1.1B Tumblr Bet Says About The Future Of Search Marketing
Marketing Daily, Larry Kim - Tuesday, May 28, 2013
Yahoo's acquisition of Tumblr is a brilliant move that will make Yah ...
- Madison Avenue Is Mad As Hell, March Mad: Takes More, Not Less Network TV
MediaDailyNews, Joe Mandese - Thursday, May 23, 2013
Demand for network TV advertising, which had been lagging so far th ...
- Google Releases Self-Serve Display Benchmark Tool
Online Media Daily, Laurie Sullivan - Wednesday, May 22, 2013
Google introduced a tool Wednesday that lets brand marketers and agencies pu ...
- Mobile Ad Results In Line With Rich Media
Online Media Daily, Mark Walsh - Thursday, May 16, 2013
Mobile display ads perform roughly on par with rich media ads ...
- Time To Rethink The Banner?
Marketing Daily, David Zinman - Friday, May 10, 2013
It may be premature to call the banner dead, but we ha ...
- How's No Growth, Is That Slow Enough For You?
RTBlog, Joe Mandese - Friday, May 10, 2013
Digital ad spending "decelerated only slightly" during the first quarter, according ...