- Marketing Funnel Lexicon: Mid-Funnel Programs
Marketing Daily, David Karel - Monday, May 6, 2013
Mid-funnel programs are truly the glue that help you begin to t ...
- Nielsen Backpedals On Ratings Dominance, Acknowledges It's Not Yet The Online Standard
Online Media Daily, Joe Mandese - Friday, April 26, 2013
After a series of chest-thumping quarterly earnings calls in which he essential ...
- Either The Bots Are Buying $4 Bil. Worth Of Goods, Or You've Got Some Explaining To Do...
RTBlog, Tyler Loechner - Friday, April 26, 2013
Machines have helped make the buying and selling of inventory easier, b ...
- Online Display Ad Spending Up 10% In 2012
Online Media Daily, Mark Walsh - Thursday, April 18, 2013
Display Internet advertising globally rose 9.9% last year, fueled by a 21. ...
- Nielsen: Online Display Ad Spending Up 10% In 2012
Raw, Mark Walsh - Thursday, April 18, 2013
Display Internet advertising globally rose 9.9% last year, fueled by a 21. ...
- Yahoo Revenue Flat In Q1, Display Down 11%
Online Media Daily, Mark Walsh - Tuesday, April 16, 2013
Yahoo on Tuesday reported flat growth in Q1 as its key displ ...
- Social Ad Revs Predicted To Hit $11B By 2017
Online Media Daily, Gavin O'Malley - Wednesday, April 10, 2013
Social advertising revenues are forecast to reach $11 billion by 2017. ...
- Local Mobile Advertising Expected To Rocket To $9B By 2017
Online Media Daily, Wayne Friedman - Thursday, April 4, 2013
Mobile local media advertising is poised to soar in the next fo ...
- Marketing Funnel Lexicon: Top-Funnel Programs
Marketing Daily, David Karel - Thursday, April 4, 2013
Top-funnel campaigns convey what your company does, why your products are uniqu ...
- Facebook, Twitter Entry Sparks Mobile Ad Spend Explosion To $7.29 Billion This Year
MoBlog, Steve Smith - Thursday, April 4, 2013
The ambitious and apparently successful entrance of both Facebook and Twitter in ...
- Tag Manager Tealium Secures $15.6M
Raw, Laurie Sullivan - Wednesday, April 3, 2013
Tealium said Wednesday it has secured an additional $15.6 million in Seri ...
- Tag Manager Tealium Secures $15.6M
Real-Time Daily, Laurie Sullivan - Wednesday, April 3, 2013
Tealium said Wednesday it has secured an additional $15.6 million in Seri ...
- DoubleClick Tools Down For Most Of Thursday, Ad Serving Unaffected
Online Media Daily, Laurie Sullivan - Thursday, March 28, 2013
Google DoubleClick for Publishers, DoubleClick for Advertisers and Dart Sales Manager ca ...
- GroupM: Internet Ad Spend Breaks Into 12 Figures
Online Media Daily, Joe Mandese - Wednesday, March 27, 2013
Internet ad spending hit $99 billion in 2012, just shy of t ...
- Five Lessons Search Can Teach Display
Publishing Insider, David Zinman - Thursday, March 28, 2013
While the online advertising industry is frantically developing methods to combat bann ...
- Initial 2013 Broadcast Spending Reflects Tough Comps With 2012, Digital Continues To Expand Share Of Agency Budgets
MediaDailyNews, Joe Mandese - Monday, March 25, 2013
U.S. ad spending expanded 4% during the first two months of 20 ...
- Botnet Cost Ad Industry $6.2 Million
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, March 19, 2013
A London-based startup tracking Web browsing activity estimates that traffic from t ...
- Q1Media, AdExcite Merge To Create Powerhouse Video Ad Network
Online Media Daily, Laurie Sullivan - Friday, March 15, 2013
Q1Media and AdExcite have merged to create a display network that serv ...
- Acura Launches Integrated Push For 2014 RLX
Marketing Daily, Karl Greenberg - Thursday, March 14, 2013
Acura is lighting the fuse on the marketing fireworks for the 20 ...
- LinkedIn Launches SlideShare Ads
Online Media Daily, Mark Walsh - Tuesday, March 12, 2013
LinkedIn has launched a new ad offering that allows marketers to r ...
- Search-Based Mobile Ad Targeting Up In 2012
Online Media Daily, Mark Walsh - Friday, March 8, 2013
The top mobile search categories didn't necessarily attract the most ad dolla ...
- Real Data Shows Real Slowdown In Online Display, More Expansion In Total Media Buys
MediaDailyNews, Joe Mandese - Wednesday, March 6, 2013
In what is likely the most accurate accounting ever of the U. ...
- Facebook's Acquisition of Atlas Raises Questions About Ad Serving, Partnerships
Online Media Daily, Laurie Sullivan - Tuesday, March 5, 2013
Facebook's heavy-footed entrance into the advertising space after agreeing to acquire Atl ...
- Search Retargeting CPC Less Than Paid Search
Online Media Daily, Laurie Sullivan - Friday, March 1, 2013
The cost for clicks when it comes to targeting and retargeting wor ...
- Facebook: Will Content Replace Ads?
Raw, Laurie Sullivan - Thursday, February 28, 2013
Facebook Thursday said the company intends to acquire Microsoft's ad serving platfo ...
- Search Marketers Get Used To A Multichannel, Multi-Device World
SearchBlog, Laurie Sullivan - Thursday, February 21, 2013
In a world where consumers jump from one screen to another, sear ...
- Shopzilla Launches Aisle A, Audience-Targeting Division
Online Media Daily, Gavin O'Malley - Tuesday, February 19, 2013
Comparison-shopping site Shopzilla debuted a new media solutions and audience-targeting division. Nam ...
- Microsoft's Windows 8 Tablet Ads Touch Up Brand Recall
Online Media Daily, Laurie Sullivan - Wednesday, February 13, 2013
Microsoft worked with four advertising agencies to make touch part of t ...
- Ad Collision Costs $200,000 On $1 Million Ad Buy
Online Media Daily, Laurie Sullivan - Thursday, February 14, 2013
Fraud and ad collision continue to plague the online advertising industry. Mo ...
- AOL Boosts Ad Growth, Businesses Managed By Segment
Online Media Daily, Gavin O'Malley - Friday, February 8, 2013
Continuing a bold turnaround, AOL on Friday said fourth-quarter revenues were ...