- Yahoo's Mayer Looks Toward Partnerships As Building Block
SearchBlog, Laurie Sullivan - Thursday, February 7, 2013
When asked how Yahoo would compete in the tech industry without ...
- RTB Video Growing at 18% Per Month As Display Falls
Real-Time Daily, Tyler Loechner - Friday, February 1, 2013
Using data aggregated from a variety of exchanges, programmatic video ad buyi ...
- Advertisers Link With Oscar Site, ABC App
MediaDailyNews, David Goetzl - Friday, January 25, 2013
The Oscars may be a month away, but advertisers are starting ...
- Collective Plugs Into Facebook Exchange
Online Media Daily, Mark Walsh - Thursday, January 24, 2013
Digital audience targeting firm Collective is among the latest companies to pl ...
- Paid-Search Ads Dip, Marketers Invest Less
Online Media Daily, Laurie Sullivan - Wednesday, January 23, 2013
Paid search, as measured by the number of companies running business-to-business ...
- How Digital Display Can Become Your #1 Marketing Tactic
Online Spin, Cory Treffiletti - Wednesday, January 23, 2013
Today is the day digital display becomes the centerpiece for all yo ...
- UK's 7thingsmedia Expands New York Outpost
Online Media Daily, Fern Siegel - Friday, January 18, 2013
The London-based digital media agency 7thingsmedia has expanded its New York operation ...
- Online Landscape: Marketers Should Watch Google, Macro Trends
Online Media Daily, Laurie Sullivan - Friday, January 18, 2013
Marketers increased ad budgets during the holidays and saw higher returns ...
- New Green Mountain Theme: Better Coffee, Better Day
Marketing Daily, Karlene Lukovitz - Friday, January 11, 2013
The campaign is dubbed "Perspectives," in part because the creative is shot/sho ...
- Real-Time Trading Emerges As Second-Fastest Ad Sector, Limited Only By Its Inability To Crack Mobile
Real-Time Daily, Joe Mandese - Monday, January 14, 2013
The good news is that programmatic trading has emerged as the seco ...
- Online Poised To Break 25% Budget Milestone, Mobile Fueling Half Its Growth
Online Media Daily, Joe Mandese - Friday, January 11, 2013
Online advertising will pass a symbolic milestone this year, becoming one o ...
- 2013 Predictions From Online Ad, Marketing Experts
Online Media Daily, Laurie Sullivan - Friday, December 28, 2012
Welcome to online advertising and marketing in 2013, where opt-in push advertisi ...
- Kantar Acquires AdGooroo To Enhance Data Analysis
Online Media Daily, Laurie Sullivan - Friday, December 21, 2012
WPP Group's Kantar Media, which provides insights into online marketing and advertisin ...
- Flite, Channel Intelligence Partner For Display Ads
Online Media Daily, Fern Siegel - Tuesday, December 4, 2012
SaaS advertising platform provider Flite has partnered with Channel Intelligence, a provid ...
- Making Your Brand Stand Out In The Digital Display Jungle
Mobile Marketing Daily, Srini Dharmaji - Monday, December 3, 2012
Planning display advertising in a multi-screen world requires consistency among devices ...
- Like Two Peas In An Ad Pod, RTB Platform Turns Brands Into Networks For Other Brands
Online Media Daily, Joe Mandese - Monday, December 3, 2012
In a surprising twist to the online ad network business, retail bran ...
- Aggregate Knowledge Puts Its Money Where Facebook's Mouths Are, Guarantees New Targeting Platform
Online Media Daily, Joe Mandese - Monday, December 3, 2012
Aggregate Knowledge, a so-called "data management platform" or DMP that helps advertise ...
- Drawbridge Opens For Cross-Platform Advertising
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, November 28, 2012
Erin Bury talks with Eric Rosenblum, who left Google last summer to jo ...
- Meal-Time Displaces Real-Time: Thanksgiving Analysis Shows RTB Cost Soaring As Volume Crashes
Online Media Daily, Joe Mandese - Monday, November 26, 2012
In one of the first detailed analyses of the seasonal fluctuations ...
- U.K. Marketers Rocket Digital Ad Budgets
Online Media Daily, Laurie Sullivan - Monday, November 26, 2012
U.K. marketers will increase spending by 14% to $8.8 billion for onli ...
- Digital Native Batson To Lead Sales At Analog Giant Cumulus
Online Media Daily, Joe Mandese - Monday, November 26, 2012
Digital wunderkind JT Batson, a key player in the formation of media-buyi ...
- AOL Extends Ad Uptick Into Q4
Raw, Mark Walsh - Wednesday, November 21, 2012
AOL earlier this month reported higher than expected revenue and earnings f ...
- Why Display Ads Will Become More Important To Search Marketers
SearchBlog, Laurie Sullivan - Wednesday, November 21, 2012
Don't discount the impact of display advertising on paid-search ads or sear ...
- NBCU Restructures Sales, Naylor To Focus On Digital News Properties Including iVillage
Online Media Daily, Joe Mandese - Friday, November 16, 2012
In a move that seems lateral at best, NBCUniversal digital sales chi ...
- C.A.S.T.ing The Net For Native Ads
Data and Targeting Insider, Laurie Sullivan - Thursday, November 15, 2012
Publishers have been turning to native ad units integrated alongside content ...
- Quantcast Unveils Self-Serve Platform: Enables Brands, Publishers To Define Real-Time Audience Segments
Online Media Daily, Joe Mandese - Thursday, November 15, 2012
Census-based online audience giant Quantcast is continuing to expand and diversify wi ...
- Real-Time Bidding Soars, Display Ads To Hit $15 Bil
Online Media Daily, Gavin O'Malley - Wednesday, November 14, 2012
To the dismay of resistant publishers and marketers, real-time bidding will accou ...
- Starcom Teams With Ad Platform Flite
Raw, Mark Walsh - Monday, November 12, 2012
Starcom MediaVest Group has formed a partnership with ad customization platform Fli ...
- Wall Street's Wieser To Premium Publishers: You're On The Endangered Species List
Online Media Daily, Mark Walsh - Thursday, November 8, 2012
Pivotal Research Group's Brian Wieser points to factors including flat ad spendi ...
- The Eventual Death Of Premium Web Advertising
Online Media Daily, Brian Wieser - Monday, November 12, 2012
The health of premium web advertising has been permanently damaged in rece ...