- Pixel Jacking Costs Brands Millions
Online Media Daily, Laurie Sullivan - Thursday, November 8, 2012
Media buyers and publishers continue to struggle with bot nets, fraudulent clic ...
- Mobile Is Key To Cross-Media Marketing Strategy
Online Media Daily, Laurie Sullivan - Wednesday, November 7, 2012
Forrester Research has released a method for benchmarking a company's "mobile maturity ...
- Obama, Romney: Fail To Exploit Online Media Opportunities
Online Media Daily, Laurie Sullivan - Friday, November 2, 2012
Barack Obama's and Mitt Romney's campaign teams spent more than $1 billi ...
- Something Old, But Sort Of New: Content Platform Lets Brands Borrow Up The Wazoo
Online Media Daily, Joe Mandese - Monday, November 5, 2012
In the latest twist in the rapid evolution of online content marketin ...
- Tips On How SEO, Paid Search, Display Work Together
Around the Net in Search Marketing, Laurie Sullivan - Friday, November 2, 2012
Larry Kim gives us five tips on analyzing $1 billion in AdWor ...
- WPP's Spafax Teams With Nielsen To Develop Digital OOH Index, Calls It A Vital Next Step Toward 'Exchange' Model
MediaDailyNews, Joe Mandese - Tuesday, October 23, 2012
WPP Group, the largest buyer of media in the world, once aga ...
- Yahoo Revs Up 11%, Mayer Puts Focus On Search, Mobile
Online Media Daily, Laurie Sullivan - Monday, October 22, 2012
Yahoo's revenue from search, minus traffic acquisition costs, rose 11% to $4 ...
- Nielsen Chief: GroupM Pushing XCR As Cross-Platform Ratings Standard, Asserts It's A Fait Accompli
Online Media Daily, Joe Mandese - Monday, October 22, 2012
Nielsen is approaching an "inflection point" in terms of the ad indust ...
- Google: Earnings Down, Revs Up, Mobile Is Wild Card
Online Media Daily, Laurie Sullivan - Thursday, October 18, 2012
Google's premature third-quarter earnings release stirred the investment community Thursday by reporti ...
- Search, Social, Display Team Building
Around the Net in Search Marketing, Laurie Sullivan - Thursday, October 18, 2012
What does it mean to maximize a company's digital marketing teams? Ja ...
- Google Gives Virtual Look At Data Centers
Online Media Daily, Laurie Sullivan - Wednesday, October 17, 2012
The world got to take a virtual tour of Google's data cente ...
- Transformative Targeting
OMMA Magazine, Sarah Mahoney - Friday, September 28, 2012
At last, truly targetable display advertising reaches scale Life insurance doesn’t exact ...
- Forrester: Data, Program Buying To Support $28 Bil For Display Media In 2017
Online Media Daily, Laurie Sullivan - Tuesday, October 9, 2012
Marketers will spend about 17% more annually for interactive display marketing ...
- Show Notes: The Machine In Don Draper's Garden
Data and Targeting Insider, Steve Smith - Friday, October 5, 2012
As automation rapidly dominates online advertising, people in the industry have beg ...
- Report Finds Data On Online Ad 'Viewability' Is, Ironically, Less Viewable
Online Media Daily, Joe Mandese - Monday, October 1, 2012
At a time when the ad industry is lobbying publishers to disclo ...
- IAB 'Rising Stars' Ads Beat Standard Units
Show Daily, Mark Walsh - Monday, October 1, 2012
The Interactive Advertising Bureau on Monday said the eight Rising Stars ...
- IAB 'Rising Stars' Ads Beat Standard Units
Show Daily, Mark Walsh - Monday, October 1, 2012
The Interactive Advertising Bureau on Monday said the eight Rising Stars ...
- Belo Launches Digital Trading Platform
MediaDailyNews, David Goetzl - Thursday, September 27, 2012
Belo, the station group that owns the ABC affiliate in Dallas a ...
- Obama, Romney Find Political Power In Online Ads
Online Media Daily, Laurie Sullivan - Wednesday, September 26, 2012
The U.S. presidential candidates put a heavy focus on display, social a ...
- Google Displaces Facebook As Display Ad Champ: Yahoo, Microsoft, AOL Continue To Lose Share
Online Media Daily, Joe Mandese - Thursday, September 20, 2012
Google is poised to become No. 1 -- again. Long dominant ...
- Google Readies New Version Of DoubleClick Bid Manager
Online Media Daily, Laurie Sullivan - Wednesday, September 19, 2012
Google continues to make updates to its DoubleClick platform that automates a ...
- Report: Google Grabs 15% Share Of Display Ad Market
Online Media Daily, Gavin O'Malley - Wednesday, September 19, 2012
It wasn't long ago that Google had virtually no display ad busines ...
- Search Retargeting to Conquest Competitor's Customers
Research Brief, Jack Loechner - Thursday, September 13, 2012
According to Chango's new "Search Retargeting Barometer, Q3 2012," search Retargeting' ...
- Zenovia Digital Debuts Tool To Improve Display Traffic
Online Media Daily, Fern Siegel - Wednesday, September 12, 2012
Zenovia Digital Exchange is now deploying a patent-pending "Velvet Rope" technology f ...
- Display Ads Stable On Major Web Portals
Online Media Daily, Mark Walsh - Friday, August 24, 2012
The Summer Olympics bolstered display advertising across the home pages of t ...
- Marketing or Design Thinking?
MediaDailyNews, Mike Bloxham - Wednesday, August 22, 2012
As the trend toward greater consumer control and interaction around messages grow ...
- Microsoft Advertising Rolls With Multichannel Ad Units
Online Media Daily, Laurie Sullivan - Tuesday, August 21, 2012
Microsoft is rolling out a series of new ad units to suppo ...
- Brands Need Integrated Campaigns To Reach Connected Consumers
Online Media Daily, Laurie Sullivan - Thursday, August 9, 2012
The Marketer's Guide to Multichannel Campaign Management suggests brands must move aw ...
- BlurbIQ Meets IAB DIY Ad Challenge
Online Media Daily, Laurie Sullivan - Monday, August 6, 2012
BlurbIQ believes it answered the call of the Interactive Advertising Bureau ...
- IAB Pushes For DIY Ad Units, Modules
Online Media Daily, Laurie Sullivan - Monday, July 30, 2012
Industry insiders believe agencies, brands and publishers need to take steps ...