The Interactive Advertising Bureau (IAB) has released the final version of the Quality Assurance Guidelines 2.0 compliance program to provide safeguards against appearing next to inappropriate content
such as pirated property. Search engine marketers working with other media such as mobile or display should become familiar with the guidelines, which address processes in compliance, mobile,
transparency and display, video, and programmatic real-time bidding.
Read the whole story at Interactive Advertising Bureau »
