These aren't just creative ideas, so don't forget to measure the success using awareness, time spent, and experience. Vary the analytics and give creative a shot at success. Speaking at OMMA Premium
Display in Los Angeles, Jason Sperling, executive creative director of RPA, tells marketers they must also get more creative when it comes to measuring success.
The metrics matter for experiential
pieces. Creative and experience that sucks-in consumers and then measure the time they spend with the ad.