Why Do Ad Execs Like Ambiguity In Words?

Ambiguity - I find it interesting that ad execs like the fact it's difficult to define words "premium or "native" advertising. Why would you want to muddy the waters and not give a clear picture or clear definition of the media and what it produces, especially as the ad industry moves into a world where metrics and data confirm the success or failure of a campaign. Most agree native ads live clearly labeled within the editorial stream.

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