DSP Brandscreen Taps Baidu Exchange To Reach Chinese Market

  • November 8, 2013

Australia-based Brandscreen, a demand-side platform (DSP), this week announced that Baidu's China real-time bidding (RTB) display ad inventory is now available via the Brandsreen platform. The Baidu Exchange Service is one of the largest ad exchanges in China.

"This partnership brings Brandscreen's global advertisers access to China's market," stated Stu Spiteri, Brandscreen CEO.

In addition to the Chinese inventory, the partnership brings Baidu's user data to Brandscreen's platform. The companies call the data "user intention data," which includes search data from Baidu's search engine.

1 comment about "DSP Brandscreen Taps Baidu Exchange To Reach Chinese Market".
Check to receive email when comments are posted.
  1. John Marinos from AdsYolo, Inc., November 8, 2013 at 2:49 p.m.

    How do Brandscreen and Baidu deal with the issue of latency caused by the Chinese fire wall?

Next story loading loading..