Criteo Brings Display Ad Technology To Mobile Web

  • December 3, 2013

Display advertising technology company Criteo today announced the global availability of their technology for the mobile Web.

The purpose of expanding the use of its display ad technology from online to mobile is to make it easier for advertisers to follow their consumers.

"Mobile devices are responsible for a rapidly growing percentage of our customers’ sales -- up to 30% or more for more advanced clients," stated Jonathan Wolf, chief product officer of Criteo.

Wolf also shared that this is "just the first stage" of Criteo's mobile game plan, as the company sees "mobile as the biggest transformation for marketers since the launch of the world wide Web."

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