• Cxense, Thursday, February 19, 2015 1:27 PM

Cxense has launched an integration between with its data management platform and Google DoubleClick for Publishers to provide advertisers with advanced segmentation and targeting capabilities. Since its launch last year, the Cxense DMP has attracted customers such as The Wall Street Journal, Deseret Digital Media, DMM.com, South China Morning Post, TV2 Denmark, Grupo Clarin, Philly.com and Winnipeg Free Press to its product, per the company. Companies can get the integration up and running in minutes, enabling publishers to segment their entire online audience. It's available to Google DFP Small Business and Google DFP Premium customers.

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