Google is working with Toyota through its feature Google Places to run the banner ad campaign "Let’s Go Places," which suggests local activities like visiting museums and local eateries to
consumers on desktop and mobile. To make the ads, Toyota and Google Places created a new API to pull location-specific data from over 15,000 U.S. cities to offer unique calls-to-action in the ads.
Emily Alfred explains.
Read the whole story at Search Engine Watch »