- AT&T Suspending All Non-Search Ads On Google
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, March 22, 2017
AT&T says it's pulling all non-related search advertisements running on Google and YouTu ...
- Native Digital Display Ad Spending Projected To Reach $22B
Native Insider, Tobi Elkin - Wednesday, March 22, 2017
As more advertisers turn to native advertising and branded content and publishe ...
- Wanna Be Seen? Then You Gotta Pay, Not Spray And Pray
London Blog, Sean Hargrave - Thursday, March 16, 2017
Buy cheap, pay twice! Research shows that premium advertising outperforms industry benchmark ...
- Google's UK Boss Tells Sorrell It Can't Clean Up Display On Its Own
Around the Net In MAD London, Sean Hargrave - Tuesday, March 14, 2017
Google's new boss for the UK and Ireland Ronan Harris has defend ...
- U.S. Digital Ad Market To Grow 16% In 2017, Led by Facebook And Google
Around the Net in Real-Time, Tobi Elkin - Tuesday, March 14, 2017
Digital ad spending in the U.S. is estimated to rise 16% th ...
- Budweiser Connected Beer Cooler Screens Highlighted At MIT Enterprise Forum
Connected Thinking, Chuck Martin - Monday, March 13, 2017
The Internet of Things will impact retail in countless ways and so ...
- Dell Technologies Makes Magic In Its First Branded Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 10, 2017
A branded campaign that aims to teach agencies, brands and consumers abo ...
- Microsoft Intros Its Own Version Of Playable Ads
SearchBlog, Laurie Sullivan - Monday, March 13, 2017
Microsoft's Playable Ads mobile ad unit, previewed last week, lets mobile use ...
- Sprinklr Launches Tool To Help Stream Real-Time Social Media Content In DOOH Formats
Real-Time Daily, Philip Rosenstein - Thursday, March 9, 2017
Sprinklr, a social media management platform, announced on Thursday the launch ...
- Unilever Reiterates Its Call For Transparency And Viewability -- Adland Must Take Note
London Blog, Sean Hargrave - Tuesday, February 28, 2017
Unilever is stepping up to stand alongside P&G on transparency, and t ...
- Smartphones Cannibalize Web Site Visits From Other Devices
Mobile Marketing Daily, Laurie Sullivan - Monday, February 27, 2017
Tablet share of traffic in the U.S. fell to 8% in 20 ...
- Even For Search Geeks, Mobile Display To Take A Big Chunk Of Ad Revenue
SearchBlog, Laurie Sullivan - Monday, February 27, 2017
As traffic shifts to mobile, consumers will spend $74 billion on mobi ...
- Advertising's Next Step: A Fully Integrated Real-Time Network
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 22, 2017
Advertising campaigns should connect to stock levels, price, performance and the abili ...
- Report Evaluates Performance Of Digital, Self-Service Programmatic Campaigns
Real-Time Daily, Tobi Elkin - Wednesday, February 22, 2017
Size does matter-as in the size of digital display ads when ...
- Display Ad Sales Techniques Don't Transfer To Video
Online Video Daily, Craig Berlingo - Friday, February 17, 2017
In fact, they're quite different animals, as display sales executives learn wh ...
- Google Search, Display Select Turns Green Capital Greener
SearchBlog, Laurie Sullivan - Friday, February 17, 2017
The combination of search and display drove down the cost to acqui ...
- Breakthrough: Facebook Agrees To Be Audited By Media Rating Council
RTBlog, Tobi Elkin - Monday, February 13, 2017
Facebook's decision to allow itself to be audited by the Media Rati ...
- In A First, Facebook Overtakes Google Mobile Ad Network In ROI
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 7, 2017
Facebook's mobile ad network emerged as the top-performing advertising network during t ...
- Could Dark Social Be The Lynchpin For Making Digital Display Actually Work?
London Blog, Sean Hargrave - Thursday, February 2, 2017
Brands are using "dark social" sharing to target digital display campaigns ...
- Yahoo, Pizza Hut Team Up For Super Bowl Squares Pick'em
MediaDailyNews, Laurie Sullivan - Friday, January 27, 2017
Yahoo teamed up with Pizza Hut to launch a new digital ga ...
- Google Recalls Employees: Microsoft, Facebook Warn U.S. Policies Could Impact Ad Tech
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, January 29, 2017
Three of the largest ad-tech companies have sent a warning to employee ...
- Data Suggests Brands Tie Search To 'Prospecting,' Programmatic Tactics
SearchBlog, Laurie Sullivan - Thursday, January 26, 2017
The connection between search and display has become more apparent in t ...
- Google's Mobile Edge Slowing Bing's Growth
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 24, 2017
Despite Bing's attempt to push out products that make life easier f ...
- Google Releases 2016 Bad Ads Report, Updates On Fake News
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 25, 2017
Google released its 2017 Bad Ads report Wednesday to give a rec ...
- AppNexus Expands Technology, Programmatic Sales Partnership With Microsoft To Mexico
Real-Time Daily, Tobi Elkin - Thursday, January 19, 2017
Ad-tech firm AppNexus said it will deploy its Publisher Suite for t ...
- SteelHouse Introduces Free Viewability Testing
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 18, 2017
SteelHouse released an analytics tool Wednesday that allows marketers to verify wheth ...
- Nativo Names Haake SVP Marketing, Hits Reset On Programmatic Display Mistakes
Real-Time Daily, Tobi Elkin - Tuesday, January 17, 2017
Haake will be responsible for managing all the company's marketing efforts. " ...
- Advertisers At Risk Of Consumer Burnout
SearchBlog, Laurie Sullivan - Monday, January 16, 2017
Do you believe in ad burnout -- a state in which consume ...
- IAB: Digital, TV, Radio Improve Purchase Intent By 90%
MediaDailyNews, Laurie Sullivan - Friday, January 13, 2017
Multichannel campaigns can become complex and challenging, but research released Friday ...
- Flashtalking Obtains Media Rating Council Accreditation
Real-Time Daily, Tobi Elkin - Thursday, January 12, 2017
Flashtalking, a digital platform for activating and measuring data-driven advertising across channe ...